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Boulevard

by Boulevard

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Visit Boulevard Alternatives Pricing

Boulevard's own site

What Boulevard is

Boulevard is a client experience and business management platform for appointment-based self-care businesses, including medspas, salons, spas, barbers, massage businesses, and nail salons. Clients can book through a business website or social media, and Precision Scheduling is designed to manage calendars and reduce appointment gaps. Beau AI answers calls, helps clients book, and captures leads 24/7. Marketing features include email campaigns, text marketing, two-way texting, and SMS appointment notifications. The platform also supports reminders, intake forms, waitlists, inventory tracking, resource booking, payments, and multiple locations. Listed integrations include Google and Apple calendars, Shopify, QuickBooks Online, Okta, Zapier, and booking links for Facebook, Instagram, and Google. Boulevard runs on Android, iOS, and the web, with pricing from $143/mo. After signup, an onboarding specialist helps configure locations, services, and staff accounts; on-demand training is available through Boulevard Academy. Businesses need a modern computer or laptop, an iPad, broadband internet, and Boulevard Duo to process payments. Public APIs and custom apps are limited to Enterprise customers.

Who it suits

Boulevard suits appointment-based self-care businesses that need booking, scheduling, marketing, and business-management tools. Its multiple-location support and staff configuration may also suit businesses coordinating several locations and teams.

What it does well

  • Clients can book through websites and social media.
  • Beau AI answers calls and captures leads 24/7.
  • Includes marketing tools and SMS appointment notifications.
  • Supports multiple locations, waitlists, and intake forms.
  • Available on Android, iOS, and the web.

What to know first

  • No free plan is listed.
  • Payment processing requires an iPad and Boulevard Duo.
  • Public APIs and custom apps are Enterprise-only.

Limits

The Essentials plan is listed at $140,176 a month and includes up to 5 professionals, 100 free texts, 500 free email blasts, and 25 GB storage. Public APIs and custom apps are available only on Enterprise.

Plans

PlanBilled and limitsPrice
Essentialsper month for 1 location · Up to 5 providers · 250 free texts · 1,000 free email blasts · 50 GB storage$143 a month
Premierper month per location; normally $293 · Unlimited professionals · 250 free texts · 1,000 free email blasts · 50 GB storage$234 a month
Prestigeper month per location; normally $410 · Forms add-on · 2,500 free texts · 10,000 free email blasts · 100 GB storage$328 a month
EnterpriseBespoke pricing · Large complex operations · advanced APIs · enterprise integrationsOn request

As joinblvd.com lists them, read 15 Oct 2026. The maker's own page has the final word.

Getting started

  1. Visit https://www.joinblvd.com/.
  2. Sign up for a paid plan; pricing starts at $143/mo.
  3. Use a modern computer or laptop, an iPad, and broadband internet.
  4. Use Boulevard Duo to process payments.
  5. Work with an onboarding specialist to configure locations, services, and staff accounts.
  6. Use on-demand training through Boulevard Academy.

Verdict

Boulevard combines booking, scheduling, marketing, and business-management functions for self-care businesses. Consider its listed equipment requirements and Enterprise-only API access when assessing fit.

Questions

How much does Boulevard cost?

Pricing is listed from $143/mo. Essentials is listed at $140,176 a month, Premier at $234,293 a month, and Prestige at $328,410 a month; Enterprise has no listed price.

Is there a free plan?

No. Boulevard is listed as paid, with pricing from $143/mo.

What platforms does Boulevard support?

Boulevard is available on Android, iOS, and the web.

Which businesses does Boulevard serve?

It lists medspas, salons, spas, barbers, massage businesses, and nail salons.

Does Boulevard offer integrations?

Listed integrations include Google Calendar, Apple Calendar, Shopify, QuickBooks Online, Okta, and Zapier, plus booking links for Facebook, Instagram, and Google.

What does Enterprise add?

Enterprise is a bespoke plan with enterprise-grade integrations and powerful APIs. Public APIs and custom apps are available only to Enterprise customers.

Facts from Boulevard's own pages

Access controls
The platform provides role-based permissions, IP restrictions, and audit logs for staff actions and access. · joinblvd.com, 28 Sept 2026
AI receptionist
Its Beau AI Receptionist answers calls, helps clients book and captures leads around the clock. · joinblvd.com, 15 Oct 2026
API access
Boulevard’s public APIs and custom apps are available only to Enterprise tier customers. · developers.joinblvd.com, 28 Sept 2026
API authentication
The Admin API documents OAuth 2.1 authorization-code and client-credentials grant types with sandbox and production environments. · developers.joinblvd.com, 15 Oct 2026
API limits
Public GraphQL APIs use calculated-cost leaky-bucket quotas, with default, standard and enterprise tiers and a 1,000-edge connection limit. · developers.joinblvd.com, 15 Oct 2026
Booking
Its self-booking feature lets clients book through a business website and social media. · joinblvd.com, 28 Sept 2026
Client profiles
Client profiles store information used to personalize visits and maintain relationships. · joinblvd.com, 15 Oct 2026
Company headquarters and size
LinkedIn lists Los Angeles, California headquarters and a 201–500 employee company size. · linkedin.com, 15 Oct 2026
Company history
Boulevard says it launched in 2016 and was originally founded in Los Angeles; it is now fully remote. · joinblvd.com, 28 Sept 2026
Company legal name
The product footer identifies the maker as Boulevard Labs, Inc. · joinblvd.com, 15 Oct 2026
Compliance
Boulevard states that it is HIPAA compliant and Level 1 PCI compliant. · joinblvd.com, 28 Sept 2026
Documentation and support
Developer documentation covers app registration, OAuth installation, webhooks, scopes, secrets, rate limiting, security and uninstall handling; the product also links to Boulevard Academy and a support center. · developers.joinblvd.com, 15 Oct 2026
ePrescribe
The ePrescribe feature manages prescriptions from patient profiles and supports controlled and non-controlled prescriptions through the Surescripts network. · joinblvd.com, 15 Oct 2026
Equipment requirement
Boulevard says businesses need a modern computer or laptop, an iPad, broadband internet, and its Boulevard Duo point-of-sale system to process payments. · joinblvd.com, 28 Sept 2026
Forms and charts
Custom forms and charts support paperless client documentation and waivers. · joinblvd.com, 15 Oct 2026
Founded
LinkedIn lists Boulevard as founded in 2016. · linkedin.com, 15 Oct 2026
Free plan
No · joinblvd.com, 21 Sept 2026
Funding profile
Crunchbase lists Boulevard as a private Series D company with headquarters in Los Angeles and investors including BoxGroup and Index Ventures. · crunchbase.com, 15 Oct 2026
Industries
Boulevard lists medspas, salons, spas, barbers, massage businesses, and nail salons among the businesses it serves. · joinblvd.com, 28 Sept 2026
Integrations
Listed integrations include Apple Calendar, Google Calendar, Facebook and Instagram Book Now, Okta, OPERA PMS, QuickBooks Online, Shopify, Zapier, Reserve with Google, Vish, Widewail and REACH.ai. · joinblvd.com, 15 Oct 2026
Limit: mobile feature gap
Review summaries say the mobile app lacks many desktop capabilities and can be difficult to use. · getapp.com, 15 Oct 2026
Limit: outages and checkout faults
Trustpilot reviewers describe recurring software problems, card-reader failures, checkout friction and missed gratuity screens. · trustpilot.com, 15 Oct 2026
Limit: pricing complaints
Trustpilot reviewers complain about price increases, text-message segment charges and difficulty obtaining human support. · trustpilot.com, 15 Oct 2026
Limit: reporting and customization
Reviewers report limited reporting and customization, occasional glitches and slow feature updates. · getapp.com, 15 Oct 2026

Where Boulevard stands on Freedom251

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