Booker

What Booker is

Booker is management software for day spas, hotel spas, salons, barbershops, boutique beauty businesses, and massage studios. It brings bookings, rooms, equipment, staff schedules, inventory, payments, and payroll into one platform, available on web, Android, and iOS. Clients can book online, and businesses can list services in the Mindbody app. Booker includes point-of-sale and online payments, and supports sales of gift cards, memberships, and packages.

Marketing capabilities include email and text reminders, marketing automations, reviews, and referral tools, with availability varying by plan. Messenger is an optional AI-powered chatbot for client questions, missed calls, and sales; it is available as an add-on for Accelerate and Ultimate. Starter costs $139 a month and includes up to 3,000 text notifications and reminders, limited staff profiles, and basic reporting. Accelerate and Ultimate include unlimited logins, while Enterprise is a custom plan for multi-location or franchising businesses. Eligible customers receive a mobile-optimized custom business website at no extra plan cost; prenatal, children's, and medical service businesses are excluded. Booker offers unlimited subscription technical support, online support 24/7, help by phone, chat, or email, one-on-one setup and training, data migration support, and Technical Account Management. Booker is part of Playlist alongside Mindbody and ClassPass.

Who it suits

Booker suits service businesses such as salons, spas, barbershops, and massage studios that need to coordinate bookings, staff, inventory, and payments. It can also fit businesses seeking online booking, client reminders, gift card sales, memberships, or packages.

Limits

Starter costs $139 a month and includes up to 3,000 text notifications and reminders, limited staff profiles, and basic reporting. Accelerate and Ultimate include unlimited logins; Starter does not list that allowance.

Getting started

1. Visit the Booker website.
2. Choose a plan, starting with Starter at $139 a month if its limits fit.
3. Use Booker on web, Android, or iOS.
4. Arrange one-on-one setup and training, data migration support, or Technical Account Management.
5. Set up the mobile-optimized business website if your business is eligible.

Verdict

Choose Booker if your spa, salon, barbershop, or similar business wants scheduling and operations tools alongside payments and client marketing. The Starter plan has limited staff profiles and up to 3,000 text notifications and reminders; businesses needing unlimited active staff profiles should consider Accelerate or Ultimate.