Freedom251 › Salon Marketing Software
Beu
What Beu is
Beu is a booking and business management platform for hair, beauty, and barbering businesses, with an app for clients to book appointments. It supports teams that are employed, self-employed, or mixed, and charges a flat monthly fee with no commission on bookings. Solo costs £20.75 per month when billed annually and includes unlimited bookings, an online booking page, client apps, reminders, deposits, no-show protection, marketing, AI business insights, and payment processing. Business costs £49.92 per month when billed annually and adds staff features, automatic commission splits, payments to multiple accounts, reporting, and role permissions. Payment options include card readers, contactless, online bookings, Apple Pay and Link, saved cards, payment links, Klarna, and Clearpay. Standard UK card processing is 1.25% + 20p per transaction; Amex and international rates may vary. Marketing tools include AI-generated email and SMS campaigns, automation, segmentation, and delivery tracking. Beu also offers stock management, digital forms, reception mode, and cloud access. A 30-day trial is listed; there is no free plan.
Who it suits
Beu suits salons, barbershops, and beauty businesses with employed, self-employed, or mixed teams. It is particularly relevant to businesses that want booking, payment splitting, marketing, and business tools in one platform.
What it does well
- No commission is charged on bookings.
- Payments can be split across multiple bank accounts.
- Supports card, contactless, online, Apple Pay, Link, Klarna, and Clearpay.
- Includes email and SMS campaign automation and segmentation.
- A 30-day trial is listed.
What to know first
- There is no free plan.
- Solo and Business are billed annually at the listed monthly rates.
- Standard UK card processing costs 1.25% + 20p per transaction.
- Some AI assistants are marked beta or coming soon.
Limits
Business accounts include 100 free SMS messages per week, while self-employed profiles include 20. Card processing is listed at 1.25% + 20p per UK transaction, with Amex and international rates potentially varying.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Solo | £249 billed annually · Save £51 · Unlimited bookings · Online booking page · Client apps (iOS & Android) · Automated reminders · No-show protection & deposits · Marketing (email + SMS) · AI business insights · Payment processing | £20.75 a month |
| Business | £599 billed annually · Save £109 · Everything in Solo · Unlimited employed staff, no extra cost · Automatic commission splits · Split payments to multiple accounts · Staff performance reporting · Role permissions & fee controls · Marketing ownership by role · Self-employed add-on +£5/mo per self-employed | £49.92 a month |
As beuapp.com lists them, read 1 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Beu website
- Choose the Solo or Business plan
- Start the 30-day trial
- Install or use the client apps on iOS or Android
- Set up online bookings, payments, and marketing campaigns
Verdict
Beu combines bookings, payments, marketing, and business management for hair, beauty, and barbering teams. The listed plans are billed annually, and card processing carries a separate transaction fee.
Questions
How much does Beu cost?
Solo is £20.75 a month billed annually, and Business is £49.92 a month billed annually. Solo is billed at £249 annually and Business at £599 annually.
Does Beu have a free trial or free plan?
Beu offers a 30-day trial and has no free plan.
Which platforms does Beu support?
Beu supports Android, iOS, and web. Client apps are listed for iOS and Android.
Does Beu charge booking commission?
No. Beu uses a flat monthly fee and charges zero commission on bookings.
What payment methods are supported?
Options include card readers, contactless, online bookings, Apple Pay and Link, saved cards, payment links, deposits, no-show charges, Klarna, and Clearpay.
What does Business add over Solo?
Business adds unlimited employed staff, automatic commission splits, payments to multiple accounts, staff performance reporting, role permissions and fee controls, and marketing ownership by role.
Facts from Beu's own pages
- AI assistants
- Beu lists six AI assistants covering finance, marketing, receptionist, social, booking and chat, with some marked beta or coming soon. · beuapp.com, 1 Oct 2026
- Business tools
- Beu includes reception mode with a PIN, stock management, digital forms, product sales and cloud access from any device. · beuapp.com, 1 Oct 2026
- Card processing fee
- Beu lists standard UK card rates of 1.25% + 20p per transaction, with Amex and international cards potentially varying. · beuapp.com, 1 Oct 2026
- Data sharing
- Beu says it never sells personal data and shares it only with businesses, payment and messaging providers, infrastructure hosts and other service providers needed to run the service. · app.beuapp.com, 1 Oct 2026
- Headquarters
- Kington, Herefordshire, England, UK · beuapp.com, 28 Sept 2026
- Marketing
- Beu provides AI-generated email and SMS campaigns, automations, audience segmentation and delivery tracking. · beuapp.com, 1 Oct 2026
- Payment data handling
- Stripe processes card payments for Beu and Beu says it does not store full card numbers on its servers. · app.beuapp.com, 1 Oct 2026
- Payment methods
- Beu supports card reader payments, contactless, online bookings, Apple Pay and Link, saved cards, payment links, deposits, no-show charges, Klarna and Clearpay. · beuapp.com, 1 Oct 2026
- Payment splitting
- Beu automatically splits payments to multiple bank accounts for employed and self-employed staff. · beuapp.com, 1 Oct 2026
- Product purpose
- Beu is a booking platform and business management system for hair, beauty and barbering businesses, with an app for clients who book with them. · app.beuapp.com, 1 Oct 2026
- Security
- Beu states that it uses encryption in transit and at rest, access controls, secure Stripe payment processing and regular security reviews. · app.beuapp.com, 1 Oct 2026
- SMS allowance
- Business accounts include 100 free SMS per week and self-employed profiles include 20 SMS per week. · beuapp.com, 1 Oct 2026
- Target customers
- Beu is built for salons, barbershops and beauty businesses with employed, self-employed or mixed teams. · beuapp.com, 1 Oct 2026
- Zero commission
- Beu charges zero commission on bookings and uses a flat monthly fee without per-booking fees. · beuapp.com, 1 Oct 2026
Where Beu stands on Freedom251
- Salon Marketing Software#11 of 46