No. 19 of 42 ·Salon Marketing Software

Beu

Name: Beu
Price: 20.75 GBP

Web · Android · iPhone · paid plans from £20.75/mo

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Freedom report

Two barsScore 5.1

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

Beu is ranked #19 of 42 in salon marketing software on Freedom251. It runs on Android, iOS, Web. There is no free plan. A free trial is offered. Paid plans start at £20.75/mo.

Beu plans and pricing

All plans

Solo £20.75/mo £249 billed annually · Save £51 Unlimited bookings · Online booking page · Client apps (iOS & Android) · Automated reminders · No-show protection & deposits · Marketing (email + SMS) · AI business insights · Payment processing beuapp.com · 1 Oct 2026

Business £49.92/mo £599 billed annually · Save £109 Everything in Solo · Unlimited employed staff, no extra cost · Automatic commission splits · Split payments to multiple accounts · Staff performance reporting · Role permissions & fee controls · Marketing ownership by role · Self-employed add-on +£5/mo per self-employed beuapp.com · 1 Oct 2026

Compared on salon marketing software

Free plan: No
Booking integration: Yes
SMS campaigns: Yes
Email campaigns: Yes
Campaign automation: advanced
Client segmentation: Yes
Loyalty tools: Yes

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The record

Product purpose: Beu is a booking platform and business management system for hair, beauty and barbering businesses, with an app for clients who book with them.
Target customers: Beu is built for salons, barbershops and beauty businesses with employed, self-employed or mixed teams.
Zero commission: Beu charges zero commission on bookings and uses a flat monthly fee without per-booking fees.
Payment splitting: Beu automatically splits payments to multiple bank accounts for employed and self-employed staff.
Payment methods: Beu supports card reader payments, contactless, online bookings, Apple Pay and Link, saved cards, payment links, deposits, no-show charges, Klarna and Clearpay.
Card processing fee: Beu lists standard UK card rates of 1.25% + 20p per transaction, with Amex and international cards potentially varying.
Marketing: Beu provides AI-generated email and SMS campaigns, automations, audience segmentation and delivery tracking.
SMS allowance: Business accounts include 100 free SMS per week and self-employed profiles include 20 SMS per week.
AI assistants: Beu lists six AI assistants covering finance, marketing, receptionist, social, booking and chat, with some marked beta or coming soon.
Business tools: Beu includes reception mode with a PIN, stock management, digital forms, product sales and cloud access from any device.
Security: Beu states that it uses encryption in transit and at rest, access controls, secure Stripe payment processing and regular security reviews.
Payment data handling: Stripe processes card payments for Beu and Beu says it does not store full card numbers on its servers.
Data sharing: Beu says it never sells personal data and shares it only with businesses, payment and messaging providers, infrastructure hosts and other service providers needed to run the service.
Headquarters: Kington, Herefordshire, England, UK
Price from: £20.75/mo

Where it ranks on Freedom251

Best Salon Marketing Software in 2026#19 of 42

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Sources

app.beuapp.com/privacy-policy· checked 1 Oct 2026
beuapp.com· checked 1 Oct 2026
beuapp.com/pricing· checked 1 Oct 2026
beuapp.com/features/payment-splits· checked 1 Oct 2026
beuapp.com/features/marketing· checked 1 Oct 2026
beuapp.com/features/ai-insights· checked 1 Oct 2026
beuapp.com/features/business-tools· checked 1 Oct 2026