Freedom251 › Spa and Salon Management Software
Salonized

What Salonized is
Salonized is software for managing salon appointments, client administration, accounting, sales administration and marketing. The Appointments plan has an online calendar and bookings, reminders, client management and two-way Google sync. Basic adds a cash register, online payments, feedback, an automatic waiting list, treatment reports, product management, financial reporting, gift cards and loyalty points. Pro adds a newsletter builder, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes and dynamic pricing. Listed connections include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell. Salonized says its databases use HTTPS, are shielded from the public internet and are backed up throughout the day; customer data is hosted on secured servers in the EU. Support is available by phone during office hours, chat and email. Plans cost €21 a month for Appointments, €39 a month for Basic and €59 a month for Pro; annual billing is available with a 10% discount. Extra employees, locations, SMS credits, terminals and transaction fees may incur separate charges. Appointments and Basic are unavailable in Switzerland from January 1, 2026.
Who it suits
It suits beauty and hair salons, barber shops, nail studios, spas, pet grooming studios and pedicure salons that need appointment and business administration tools. It works on internet-connected computers, tablets and smartphones with an up-to-date browser.
What it does well
- Online booking and appointment reminders are included.
- Pro adds marketing tools and dynamic pricing.
- Integrations list Google and payment services.
- Customer data is hosted in the EU.
- Phone, chat and email support are available.
What to know first
- No free plan; a free trial is offered.
- Internet Explorer is unsupported.
- Extra employees and locations cost extra.
- Appointments and Basic are unavailable in Switzerland from January 1, 2026.
Limits
Appointments starts at €21.00 per month and charges €5 for each extra employee and €16 for each extra location. Annual billing is available with a 10% discount; SMS credits and Salonized Pay terminals and transaction fees are separate charges.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Appointments | monthly, VAT-exclusive · Eurozone base · €5 per extra employee · €16 per extra location · online calendar · online bookings · reminders · client management · Google two-way sync | €21 a month |
| Basic | monthly, VAT-exclusive · Eurozone base · €7.50 per extra employee · €31.50 per extra location · cash register · online payments · feedback · waiting list · treatment reports · product management · financial reports · gift cards · loyalty points | €39 a month |
| Pro | monthly, VAT-exclusive; annual billing gets 10% discount · Eurozone base · €7.50 per extra employee · €51.50 per extra location · newsletter builder · email templates · customer grouping · online forms · rebook reminders · last-minute discounts · custom discount codes · dynamic pricing | €59 a month |
As salonized.com lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Salonized website.
- Choose Appointments, Basic or Pro; monthly billing is available, with a 10% discount for annual billing.
- Use a computer, tablet or smartphone with an internet connection and up-to-date browser, or get the iPhone, iPad or Android app.
- Add SMS credits or Salonized Pay terminals if needed; these have separate charges.
Salonized is paid salon-management software for handling appointments, client administration, sales and marketing. It is best suited to personal-care businesses that want booking and client workflows together, with higher tiers for checkout and campaigns. The tiered structure lets a salon start with scheduling, but added staff, locations and payment services can raise the cost.
Overview
Salonized serves beauty and hair salons, barber shops, nail studios, spas, pet groomers and pedicure salons. Online self-booking, staff calendars and client reminders address day-to-day appointment management; inventory tracking and multi-location support extend its scope to broader operations. It runs on computers, tablets and smartphones with an internet connection and an up-to-date browser, except Internet Explorer. Mobile apps are offered for iPhone, iPad and Android.
Key features
Appointments and clients
The Appointments plan combines an online calendar, online bookings, reminders, client management and two-way Google sync. It suits a business whose priority is organizing visits and client records, but leaves checkout, sales reporting and marketing tools to higher plans.
Sales and payments
Basic adds a cash register, online payments, feedback, an automatic waiting list, treatment reports, product management, financial reporting, gift cards and loyalty points. That makes it the more relevant tier for salons that want checkout and product sales alongside scheduling. Salonized also lists connections to Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell.
Marketing
Pro adds a newsletter builder, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes and dynamic pricing. These tools make the higher tier a better fit for businesses seeking customer outreach and promotion features; a salon that only needs booking may not need to pay for them.
Security and support
Salonized says its databases are shielded from the public internet, use HTTPS and are backed up continuously during the day. Customer data is stored on secured servers with EU hosting providers. Support is available by telephone during office hours, through chat on the website or app, and by email.
Pricing
There is no free plan, but a free trial is offered. Appointments costs €21 a month, billed monthly; annual billing is available with a 10% discount. It is the leanest choice for a salon focused on bookings and client administration. Extra employees cost 5 € and extra locations 16 €.
Basic costs €39 a month, billed monthly, with annual billing available at a 10% discount. It adds the cash register, payment, sales and product features, making it the practical step up for businesses managing sales as well as appointments. Extra employees cost 7,5 € and extra locations 31,5 €.
Pro costs €59 a month, billed monthly, with annual billing available at a 10% discount. It includes Basic's sales features and adds marketing tools, which matter most to salons actively managing campaigns and rebooking. Extra employees cost 7,5 € and extra locations 51,5 €.
SMS credits are an optional extra. Salonized Pay terminals and transaction fees are priced separately, so businesses considering those services should account for them in addition to the plan. In Switzerland, Appointments and Basic are no longer available from January 1, 2026.
Platforms
Salonized supports Android, iOS, Linux, macOS, web and Windows. Its mobile apps cover iPhone, iPad and Android devices; browser access requires an up-to-date browser and an internet connection.
Who it's for
Salonized is a strong fit for salons and other personal-care businesses that want appointment booking and client administration in the same system, with an upgrade path to sales operations or marketing. Appointments suits scheduling-led businesses; Basic is aimed at those needing checkout, product management and financial reporting; Pro is for teams that will use its customer outreach and discount tools. Businesses with multiple locations or employees should weigh the stated add-on charges against their needs.
Pros and cons
- Pros: The plans separate appointment management from sales and marketing additions, so a salon can choose a tier around its operating needs.
- Pros: Two-way Google sync, online self-booking and reminders support coordination between salon calendars and client appointments.
- Pros: EU-hosted customer data, continuous backups and several support channels address operational and support concerns.
- Cons: There is no free plan, and extra employee and location charges add to monthly plan costs.
- Cons: SMS credits, Salonized Pay terminals and transaction fees are separate extras.
- Cons: Swiss customers cannot choose Appointments or Basic from January 1, 2026.
Alternatives
Salonist is worth considering when a free starting tier and a 50-appointments-per-month allowance matter more than starting with Salonized's paid plans.
ReSpark uses custom quotes based on business size, outlets and required features, making it an alternative for businesses seeking pricing tied to those factors.
Meevo is an alternative with published plan allowances including users, email contacts and SMS marketing credits.
DaySmart Salon offers a $29 a month Basic plan for one user, with online booking, appointment confirmations and Instagram and Facebook booking.
Insight Salon Software has a $25 a month Solo Edition for one employee, or a $50 a month Partner Edition.
Kitomba is another paid option with Lite features including online booking, stock management, POS with integrated EFTPOS and marketing tools.
Orbis Salon may suit a very small operation seeking a low-cost entry tier: Lite costs £4.99/month for one staff member, one location and 30 bookings per month, with a 50p booking service fee per booking.
Phorest is another paid alternative, with Starter and Grow plans that include unlimited devices and staff.
For broader comparisons, browse Salon Software, Salon POS Software, Esthetician Software, Salon Staff Scheduling Software, Nail Salon Software and Salon and Spa Scheduling Software.
Verdict
Choose Salonized if your salon needs appointment and client management with a clear path to sales and marketing features as operations expand. Its strongest case is the progression from scheduling to checkout and outreach in one product; look elsewhere if you need a free plan, want to avoid separate payment charges, or operate in Switzerland and need Appointments or Basic.
Verdict
Salonized combines booking and client tools with sales, reporting and marketing features across its plans. Compare the included plan features and additional charges, and check regional plan availability if in Switzerland.
Questions
Does Salonized have a free plan?
No. The listed plans start at €21.00 per month for Appointments.
Is there a free trial?
Yes, Salonized offers a free trial.
Which devices can run Salonized?
It works on internet-connected computers, tablets and smartphones with an up-to-date browser. Mobile apps are available for iPhone, iPad and Android; Internet Explorer is unsupported.
What does each plan cost?
Appointments is €21.00 per month, Basic is €39.00 per month and Pro is €59.00 per month. Annual billing is available with a 10% discount.
Which integrations are listed?
Salonized lists Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell connections.
Are there regional plan restrictions?
Appointments and Basic are no longer available in Switzerland from January 1, 2026.
Facts from Salonized's own pages
- Acquisition transaction
- Treatwell’s 2021 annual report states that on 9 July 2021 it bought 50.1% of Salonized shares for £5.406 million in cash. · uploads5.craft.co, 15 Oct 2026
- API limitation
- The API documentation is for internal booking APIs, warns that third parties may need CORS whitelisting and contains no SDK documentation. · github-wiki-see.page, 15 Oct 2026
- Appointments
- The Appointments plan includes an online calendar, online bookings, appointment reminders, client management and Google two-way sync. · help.salonized.com, 4 Oct 2026
- Calendar and clients
- Users can manage calendars, appointments and client records from computers, tablets and phones. · play.google.com, 15 Oct 2026
- Company identity
- Crunchbase lists the legal name as Salonized B.V., headquartered in Amsterdam, with founders Danny Hiemstra, Dax Huiberts and Jorrit Boumann. · crunchbase.com, 15 Oct 2026
- Company size and founding
- LinkedIn lists Salonized as privately held, founded in 2014, headquartered in Amsterdam and employing 51–200 people. · linkedin.com, 15 Oct 2026
- Data import limit
- Customer and product data can be imported from CSV or Excel, but customer treatment history cannot be imported. · help.salonized.com, 15 Oct 2026
- Data location
- Salonized says customer data is stored on secured servers with hosting providers in the EU. · salonized.com, 4 Oct 2026
- Data protection
- Salonized says its databases are shielded from the public internet, use HTTPS, and are backed up continuously throughout the day. · help.salonized.com, 4 Oct 2026
- Device requirements
- Salonized works on computers, tablets and smartphones with an internet connection and an up-to-date browser; Internet Explorer is unsupported. · help.salonized.com, 4 Oct 2026
- Extra charges
- The maker lists SMS credits as an optional extra and prices Salonized Pay terminals and transaction fees separately. · salonized.com, 4 Oct 2026
- Founded
- 2015 · salonized.com, 28 Sept 2026
- Hosting model
- Salonized is delivered as a cloud service; its public-api repository is empty and no self-hosting package or open-source licence is documented. · github.com, 15 Oct 2026
- Integrations
- Documented integrations include Google Calendar, Apple Calendar, Stripe, Mollie and Treatwell. · help.salonized.com, 15 Oct 2026
- Intended customers
- Salonized names beauty salons, hair salons, barber shops, nail studios, spas, pet grooming studios and pedicure salons as customers it serves. · salonized.com, 4 Oct 2026
- Inventory and reporting
- Basic adds product management, treatment reports and financial reporting. · help.salonized.com, 15 Oct 2026
- Limit: interface and customization
- G2 and Capterra reviewers say the interface can be difficult for new users and that customization is limited. · g2.com, 15 Oct 2026
- Limit: mobile reliability
- Apple reviews report freezing, very slow opening and scheduling drag-and-drop problems; the version history records fixes for crashes and stuck loading screens. · apps.apple.com, 15 Oct 2026
- Limit: workflow gaps
- Capterra reviews mention missing visibility into deleted bookings, unavailable social-review links, non-free text messages and gift vouchers that cannot be used as payment. · capterra.com, 15 Oct 2026
- Marketing
- The Pro plan adds a newsletter builder, email templates, customer grouping, online forms, rebook reminders, last-minute discounts, custom discount codes and dynamic pricing. · help.salonized.com, 4 Oct 2026
- Marketing tools
- Pro includes newsletters, email templates, customer groups, online forms, rebooking reminders, discount codes and dynamic pricing. · help.salonized.com, 15 Oct 2026
- Mobile apps
- Salonized offers mobile apps for iPhone, iPad and Android devices. · help.salonized.com, 4 Oct 2026
- Multi-location
- One account can manage appointments, sales, stock and staff schedules across multiple locations. · play.google.com, 15 Oct 2026
- Online booking
- The booking widget shows real-time availability and lets customers book from a salon website or Facebook page. · help.salonized.com, 15 Oct 2026
Where Salonized stands on Freedom251
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