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Google Ad Manager App Mediation alternatives
Google Ad Manager App Mediation fills mobile-app ad requests by selecting eligible third-party networks through yield groups and calling them in sequence. Estimated CPM and real-time Ad Exchange CPM determine ordering, while Dynamic Allocation lets the mediation chain compete with Ad Manager line items and buyer bids. It is free, supports Android and iOS, offers rewarded formats, and includes revenue analytics, A/B testing, fill diagnostics, and mediation-detail inspection. Developers can also pass a child-directed treatment signal to participating networks.
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PlayFab
Free plan AndroidAPIiPhone+4Cross-platform live-game backend services — PlayFab provides player identity, multiplayer, live operations, economies, and game data instead of ad-network mediation.
Free plan Visit site - 2
Apphud
Free plan AndroidAPIiPhone+1Mobile subscription infrastructure and analytics — Apphud handles in-app purchases, subscriptions, paywalls, subscriber analytics, and experiments rather than sequential ad-network calls.
Free plan · paid from $49/mo Visit site - 3
RevenueCat
Free plan Open source AndroidAPIiPhone+2Cross-platform purchases and web billing — RevenueCat manages purchases, subscriptions, remotely configured paywalls, experiments, and web billing instead of advertising auctions.
Free plan Visit site - 4
Adapty
Free plan Open source AndroidAPIiPhone+1Subscription paywalls, experiments, and revenue analytics — Adapty combines subscription infrastructure with no-update paywall building, flow experiments, predictive revenue analytics, and payment integrations.
Free plan Visit site - 5
AppLovin MAX
Free plan AndroidiPhoneMobile-game real-time ad auctions — MAX runs a highest-bid real-time auction and adds impression-level reporting, ad review, and mediation debugging.
Free plan Visit site - 6
CAS.AI Mediation
Free plan AndroidAPIiPhone+1Hybrid mediation with broad demand access — CAS.AI combines real-time bidding and waterfall auctions across 20+ networks and 150+ DSPs, with transparent per-impression winners.
Free plan Visit site - 7
DT FairBid
Free plan AndroidAPIiPhone+1Configurable bidding and waterfall mediation — DT FairBid lets publishers run placement auctions among bidding networks or offer placements in a publisher-defined waterfall order.
Free plan Visit site - 8
Adjust
Free plan AndroidAPIiPhone+2 - 9
Kochava
Free plan AndroidAPIiPhone+3 - 10
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Quantcast
Free plan APIWeb - 12
AppsFlyer OneLink
Free plan AndroidiPhoneWeb - 13
MarinOne
Free trial APIExtensionWeb - 14
Adform DMP
Paid APIWeb - 15
Microsoft Advertising
Free plan Web - 16
Snapchat Ads
Paid AndroidAPIiPhone+15.4 Visit site - 17
Lotame TV DMP
Paid Web - 18
Permutive
Paid AndroidiPhoneWeb - 19
The Trade Desk
Paid APIWeb - 20
Yahoo DSP
Paid APIWeb - 21
DoubleVerify
Paid Web - 22
Google Ads Experiments
Paid Web4.5 Visit site - 23
Simpli.fi
Paid Web - 24
Criteo Commerce Media
Paid Web - 25
Kevel
Paid Web - 26
Skai
Paid Web4.4 Visit site - 27
StackAdapt
Paid Web
Switching can make sense when its setup or operating limits do not fit. Apps need the Google Mobile Ads SDK, adapters for every chosen network, and a linked Ad Exchange for mobile apps set as the dynamic-allocation default. A serving chain includes up to 50 networks; sequential callouts can add latency, and an entirely unfilled request is not automatically returned to the ad server. Compare whether you need ad-demand optimization or services for subscriptions, paywalls, billing, or game operations. Also weigh platform coverage, formats, integrations, reporting, testing, support, and each product’s price.
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