CAS.AI Mediation

CAS.AI Mediation is a mobile advertising mediation service for app developers and game studios. It is best suited to indie and mid-size teams that want bidding, waterfall demand and impression-level reporting across several development frameworks. The zero-cost setup is attractive, but the revenue share and SDK consent obligations deserve careful review before adoption.

Overview

CAS.AI runs a hybrid real-time bidding and waterfall auction for every ad impression. That gives publishers one mediation layer for two auction methods, alongside revenue analytics and A/B testing. Rewarded advertising is supported, while in-app purchases and subscriptions are not part of the product, so it addresses ad-funded apps rather than broader monetization management.

The service is operated by CLEAR INVEST LTD, trading as Clever Ads Solutions. Its commercial terms put revenue share, payouts and other conditions in separate agreements. Consequently, the free setup price does not tell you how much of your earnings CAS will retain.

Key features

Demand and auctions

CAS.AI says it connects to more than 20 ad networks and over 150 DSPs, including AdMob, ironSource, Unity Ads, AppLovin and Mintegral. For a smaller studio, that can provide a broad demand pool without building each connection independently. A large partner count is not a guaranteed yield improvement, however; the outcome still depends on the demand available for a particular audience and market.

Rewarded video, interstitial, banner, MREC and native formats cover the principal in-app placements. Transparent auction reporting identifies the winning demand source and the price for each impression, which is more actionable for diagnosing individual auction outcomes than revenue totals alone.

Testing, support and payments

CAS says its no-loss A/B test pays the difference if CAS earns less during a comparison, but the guarantee applies only to apps with at least 5,000 daily active users. Smaller apps can still test, but do not receive that stated protection. Advertised support includes 24/7 expert assistance, fast responses, custom contracts and invoices. Consolidated payouts are available from day five, with crypto options, which may suit international publishers but should be assessed alongside the separate commercial agreement.

The SDK may collect IP addresses, mobile advertising IDs, app-usage statistics, ad views and click-throughs. Publishers must obtain appropriate user consent. CAS describes safeguards including SSL encryption, while its privacy policy also says it cannot guarantee that information will always remain secure.

Pricing

CAS.AI Mediation — free. Setup is free, and the plan includes ad mediation, revenue analytics, A/B testing and rewarded ads. CAS takes a cut from earnings, with the percentage governed by a separate agreement rather than this published plan. The no-loss A/B-test guarantee is limited to apps with 5,000 or more daily active users. There are no published seat, impression or duration caps in this plan, but the revenue-share terms and payout conditions should be confirmed contractually.

Platforms

CAS.AI supports Android and iOS, with an API and SDK integrations for Unity, Flutter, Unreal, React Native, Cordova, Construct and Godot. That breadth fits studios shipping the same monetization approach across native apps and multiple game engines. The SDK's data collection and consent requirements apply regardless of framework.

Who it's for

Indie developers and mid-size game studios are the clearest fit, particularly those using rewarded or display advertising and wanting access to many demand sources through one integration. Teams with at least 5,000 daily active users gain the additional value of the stated no-loss test guarantee. It is less suitable if you require transparent, published revenue-share pricing, avoid SDK-based advertising identifiers, or need in-app purchase and subscription tooling.

Pros and cons

• Pro: Hybrid bidding and waterfall auctions compete demand on every impression instead of forcing a single auction approach.
• Pro: Reporting names the winning source and price for each impression, supporting granular revenue analysis.
• Pro: Android, iOS and nine major engine or framework integrations cover many mobile and game stacks.
• Pro: Free setup, consolidated payouts from day five and crypto options reduce initial operational friction.
• Con: CAS takes a share of earnings, but the percentage is left to a separate agreement, making direct cost comparison harder.
• Con: The no-loss A/B-test guarantee excludes apps below 5,000 daily active users.
• Con: Publishers carry responsibility for consent while the SDK can collect several advertising and usage identifiers.
• Con: There is no in-app purchase or subscription capability for teams seeking one broader monetization platform.

Alternatives

Game Monetization Software is the broader category to browse when you want to compare mediation with other game revenue tools.

• PlayFab is a freemium, multi-platform backend option with a free-to-start plan for titles in Development Mode, rather than a focused ad-mediation service.
• Apphud suits teams prioritizing subscription analytics, with Pro at $49 a month and Expert at $59 a month.
• Google Ad Manager App Mediation is a freemium alternative whose free plan supports up to 50 mediation networks in a serving chain.
• RevenueCat is the better direction for subscription and purchase management, with its Pro plan free up to $2,500 in monthly tracked revenue before a 1% charge.
• Adapty targets subscription monetization and is free below $5,000 per month, then charges 1% of monthly revenue.
• AppLovin MAX offers free mediation for publishers, with bidding networks paying AppLovin a fee on generated ad revenue.
• DT FairBid is provided free of charge, with publishers collecting payments directly from mediated networks.
• Google AdMob is a straightforward free ad platform; payments require a USD 100 threshold and there is no free trial.

Verdict

Choose CAS.AI Mediation if you are a mobile developer or game studio that wants broad demand access, impression-level auction visibility and cross-engine SDK coverage without an upfront setup fee. Look elsewhere if the undisclosed revenue share, consent workload or lack of purchase and subscription features conflicts with your commercial or product requirements.