No. 6 of 18 ·Game Monetization Software

AppLovin MAX

Android · iPhone

Freedom report

Two barsScore 6.5

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely2 of 6 device platforms
DocumentedPlans, terms and facts published

AppLovin MAX is ranked #6 of 18 in game monetization software on Freedom251. It runs on Android, iOS. There is a free plan.

AppLovin MAX plans and pricing

All plans

MAX mediation Free Free for publishers; bidding networks pay AppLovin a fee on generated ad revenue applovin.com · 3 Oct 2026

Compared on game monetization software

Free plan: Yes
Rewarded ads: Yes
Ad mediation: Yes
Revenue analytics: Yes
A/B testing: Yes
Supported platforms: Android, iOS, Unity, React Native, Flutter, Cordova, Adobe AIR, Unreal, Godot, Defold

Best AppLovin MAX alternatives

See all 17

Two bars Apphud Free tier No. 1$49/mo6.6 Two bars Google Ad Manager App Mediation Free tier No. 2Free6.6 Two bars PlayFab Free tier No. 3$99/mo6.6 Two bars RevenueCat Free tier No. 4Free6.6 Two bars Adapty Free tier No. 5Free6.5 One bar CAS.AI Mediation Free tier No. 7Free6.5

The record

Purpose: MAX provides monetization tools that help mobile games earn revenue from ad impressions.
Auction: MAX runs a real-time auction in which ad networks compete and the highest bid wins.
Ad formats: Supported formats listed include rewarded video, app open, interstitial, MREC, banner, and native ads.
Reporting: Publishers can access user-level and impression-level data through built-in reporting tools or an API.
Measurement integrations: The product page names AppsFlyer, Adjust, Singular, Kochava, Tenjin, and Branch as MMP integrations.
Testing: Built-in A/B testing can compare networks, price points, and regional setups.
Ad review: Ad Review provides visibility and control over which ads users see, and problematic or competitor ads are automatically flagged.
Integration and QA: AppLovin describes the SDK as lightweight and says its tools support SDK validation and pre-launch ad testing with the Mediation Debugger.
Setup time: AppLovin says most publishers can integrate MAX in less than a day.
Platform support: The getting-started guide says apps can be added for Android, Fire OS, or iOS.
Network requirements: Using a mediated network requires a separate network account, app and ad unit registration, and that network's approval to serve ads.
Custom network limitation: Custom networks are not eligible for in-app bidding or Auto-CPM, and AppLovin says it cannot troubleshoot unsupported custom networks.
Support: The getting-started guide directs publishers to their account team or an AppLovin Support ticket when its testing tools do not resolve integration issues.
Privacy and consent: The Unity integration guide says publishers must obtain user consent where applicable and pass consent flag values to AppLovin.
Price from: Free

Where it ranks on Freedom251

Best Game Monetization Software in 2026#6 of 18

Is AppLovin MAX yours?

Claim it for free: prove the domain, then correct facts, plans and screenshots. An editor reviews every change.

Claim it free Promote AppLovin MAX

Sources

applovin.com/en/monetization· checked 3 Oct 2026
support.applovin.com/en/max/getting-started· checked 3 Oct 2026
support.applovin.com/en/max/unity/overview/integration· checked 3 Oct 2026