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AppLovin MAX vs CAS.AI Mediation

Both stand on app monetization platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

AppLovin MAX

Free plan AndroidiPhone

MAX combines ad mediation, reporting, testing, and ad review for mobile games. Check network-specific setup and custom-network limitations, and account for consent requirements where they apply.

Visit AppLovin MAX

CAS.AI Mediation

Free plan AndroidAPIiPhone+1

CAS.AI combines bidding and waterfall auctions with reporting on each impression and a wide range of listed SDK integrations. Review the revenue share terms and SDK data collection requirements before choosing it.

Visit CAS.AI Mediation

The facts

AppLovin MAXCAS.AI Mediation
Free planYesYes
Open sourceNot publishedNo
Runs onAndroid, iPhoneAndroid, API, iPhone, Web
Lowest paid planFree or on requestFree or on request
Plans published12
MakerNot publishedNot published
Websiteapplovin.comcas.ai
On app monetization platforms#2 of 10#1 of 10

AppLovin MAX: what it does well

  • Real-time auction awards the highest bid
  • Supports six listed ad formats
  • Provides user-level and impression-level reporting
  • A/B testing compares networks, prices, and regions
  • Free for publishers

What to know first

  • Mediated networks require separate accounts and approval
  • Custom networks cannot use in-app bidding or Auto-CPM
  • AppLovin cannot troubleshoot unsupported custom networks
  • Publishers must handle applicable consent flags

CAS.AI Mediation: what it does well

  • Free plan listed as free
  • Supports rewarded, interstitial, banner, MREC and native ads
  • Reports auction winner and price per impression
  • SDK support spans multiple engines and frameworks
  • Advertises 24/7 expert support

What to know first

  • CAS takes a share of earnings
  • No-loss test promise requires 5,000+ daily active users
  • SDK may collect advertising and usage data
  • Publishers must obtain appropriate user consent

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