Apphud

Apphud is subscription infrastructure and analytics for mobile app teams, particularly those building recurring-revenue products across native and cross-platform projects. It brings purchase handling, reporting, and paywall experiments together, but its free plan’s revenue ceiling and one-seat limit can constrain a team as it grows.

Overview

Apphud supports in-app purchases and auto-renewable subscriptions without requiring teams to write server code for purchase handling. SDKs cover iOS, Android, React Native, Flutter, and Unity, giving teams options across common mobile stacks. Its strongest fit is a subscription-led app that needs both purchase operations and revenue analysis; it is less suited to publishers whose main need is ad mediation.

Key features

Purchase handling and validation

Apphud validates App Store and Google Play receipts without server code, which can help teams reduce backend work while checking transactions against fraud. Rules can offer discounts to retain or win back subscribers, but this feature is iOS only—a meaningful gap for teams seeking the same retention workflow on Android.

Analytics and experiments

The dashboard covers MRR, retention, churn, ARPU, trial conversions, proceeds, and refunds. A/B experiments let teams compare in-app purchases and paywalls, pairing performance monitoring with a way to test changes. This breadth is useful for teams optimizing subscriptions, though reporting alone does not guarantee that a particular experiment will improve revenue.

Integrations and compliance

Apphud names connections including AppsFlyer, Adjust, Branch, Firebase, Amplitude, Mixpanel, OneSignal, Meta, and TikTok, alongside custom webhooks and APIs. Its integrations also include Slack and Stripe. The development page lists GDPR/CCPA compliance, a relevant consideration for teams handling customer data across markets.

Pricing

Apphud has a free plan and paid plans from $49/mo. The Free plan includes $10,000 MTR, one seat, and email and community support. That makes it a low-cost starting point for a small team, but the revenue cap is consequential: after the free-plan MTR grace period, renewals stop being tracked and dashboard access becomes unavailable.

Pro costs $49 a month and includes $5,000 MTR, five seats, and online chat support; it is free until $1,000 MTR. It suits teams moving beyond a single user who need paid support, but its five-seat allocation and included MTR still require attention as the business expands. Expert costs $59 a month, with $5,000 MTR, ten seats, higher-priority online chat, LTV predictions, server-to-server webhooks, and daily data exports; it too is free until $1,000 MTR. The small price step from Pro may suit teams that need those additional tools or more seats, while teams exceeding ten seats may need another tier.

Enterprise has custom pricing and applies to $100,000+ MTR. It includes unlimited seats, premium support, on-demand raw data exports, and volume discounts, making it the relevant option for larger operations that need those provisions. The published plan terms do not give a trial length or renewal terms beyond the free-plan MTR condition.

Platforms

Apphud supports iOS and Android, with SDKs for React Native, Flutter, and Unity. Its platform listing also includes API and web. This range is useful for teams shipping across mobile frameworks, although Rules remain iOS-only.

Who it's for

Apphud is a sensible fit for mobile teams that sell subscriptions and want to handle purchases, validate receipts, track revenue metrics, and test paywalls within one service. The free plan can suit a small operation below its MTR cap; paid tiers better fit teams needing multiple seats, online chat, or advanced exports and webhooks. Teams relying on Android retention discounts, needing more seats than the paid tier they can afford, or focused primarily on advertising should consider other options.

Pros and cons

• Pros: Purchase handling and receipt validation do not require server code, reducing backend responsibilities for app teams.
• Pros: Subscription metrics and paywall or purchase A/B experiments sit alongside purchase infrastructure.
• Pros: SDKs cover native mobile and three cross-platform frameworks, with a broad set of named integrations.
• Cons: The free plan is capped at $10,000 MTR and one seat; after its grace period, renewals are no longer tracked and dashboard access is unavailable.
• Cons: Rules are iOS-only, limiting that discount-based retention feature for Android teams.
• Cons: Pro and Expert have five and ten seats respectively, while Enterprise is the tier with unlimited seats and custom pricing.

Alternatives

For a broader set of game monetization options, browse Game Monetization Software. Choose RevenueCat instead if its free allowance of up to $2,500 in monthly tracked revenue, followed by a 1% charge above that threshold, better matches your budget. Adapty is another subscription-focused option, free under $5K/month and charging 1% of monthly revenue after that threshold.

For ad-focused needs, Google Ad Manager App Mediation offers a free plan with up to 50 mediation networks in a serving chain, while AppLovin MAX is free for publishers, with bidding networks paying AppLovin a fee on generated ad revenue. CAS.AI Mediation is free to set up and takes a cut from earnings; its no-loss A/B test applies to apps with 5,000+ daily active users. DT FairBid is provided free of charge, with publishers collecting payments directly from mediated ad networks. Google AdMob is also free, with earnings dependent on advertiser demand and ad performance and a USD 100 payment threshold.

PlayFab is a freemium alternative with a free-to-start plan that applies before a title passes 100K players and includes 10 titles in Development Mode and 1,000 lifetime players per title.

Verdict

Choose Apphud if your mobile team needs subscription purchase infrastructure alongside revenue analytics and paywall experiments, especially across multiple app frameworks. Its server-code-free handling and wide metric coverage are the main reasons to pick it. Look elsewhere if the $10,000 MTR free-plan cutoff, seat limits, or iOS-only Rules do not fit your scale or platform mix.