Adapty helps app teams manage subscription revenue through purchase infrastructure, paywalls, experiments, analytics, and user acquisition tools. Its SDK and backend validate purchases, keep subscription access in sync across platforms, and deliver normalized revenue events. A browser-based builder lets teams create and publish paywalls and onboarding flows without app updates, using drag-and-drop editing, templates, localization, and AI agent support. Teams can test pricing, paywalls, and flows with custom traffic splits, unlimited variants, and early winner predictions. Analytics cover revenue, MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. One-click integrations forward subscription events to analytics, attribution, and advertising services. SDKs are listed for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. The Pro plan is free while monthly earnings are under $5K, then charges 1% of monthly revenue above that amount. Enterprise pricing is custom.
Who it is for
Adapty suits app developers, product teams, marketers, and app owners managing subscriptions, from indie developers to global publishers. It may also fit teams seeking paywall experiments and subscription revenue analytics.
What is good
- Purchase validation and cross-platform access synchronization
- Publish paywalls without app updates
- A/B testing allows unlimited variants
- Analytics include funnels and predictive LTV
- Free below $5K monthly earnings
What to know first
- Pro charges 1% above $5K monthly revenue
- Enterprise pricing is custom
Verdict
Adapty combines subscription operations, paywall publishing, experiments, and revenue analysis in one platform. Its free Pro pricing applies only below $5K in monthly earnings; above that, the listed charge is 1% of monthly revenue.
Adapty plans and pricing
All plansCompared on game monetization software
- Free plan
- Yes
- In-app purchases
- Yes
- Subscriptions
- Yes
- Revenue analytics
- Yes
- A/B testing
- Yes
- Supported platforms
- iOS, Android, React Native, Flutter, Unity, Kotlin Multiplatform, Capacitor, web payments via Stripe and Paddle
