Adapty

Adapty is a subscription revenue platform for app teams, bringing purchase infrastructure, paywalls, experiments, analytics, and acquisition tools together. It is best suited to developers and growth teams managing subscriptions across mobile and web. Its main advantage is that breadth; its main caveat is a revenue-based Pro fee once earnings exceed $5K per month.

Overview

Adapty’s SDK and backend validate purchases, synchronize subscription access across platforms, and stream normalized revenue events. Around that foundation, it adds tools for publishing and testing paywalls, analyzing revenue, and attributing subscribers. That makes it a broader subscription operation platform than a paywall editor alone, but it is not the right fit for teams whose primary need is ad mediation.

Established in 2019 and headquartered in New York City, Adapty serves app teams ranging from indie developers to global publishers. Its globally remote team supports a product aimed at developers, product teams, marketers, and app owners.

Key features

Subscription infrastructure and integrations

Purchase validation and synchronized subscription access help teams manage entitlements across platforms. One-click integrations can forward subscription events to analytics, attribution, and advertising services without coding. Server-side API, webhooks, and cloud data export offer further ways to connect subscription data with a team’s systems.

Paywalls and experiments

The browser-based builder creates paywalls and onboarding flows with a drag-and-drop editor, templates, localization, and AI agent support. Teams can publish changes without an app update, which is useful for iterating on customer journeys without tying every revision to a release. A/B testing covers pricing, paywalls, and flows, with custom traffic splits, unlimited variants, and early winner predictions. Those options suit teams that expect to test regularly; they may be more than a small app needs.

Revenue analysis and acquisition

Analytics cover revenue, MRR, churn, ARPU, conversion, funnels, cohort analysis, and predictive LTV. Adapty can attribute subscribers using MMP data or its own attribution, and Apple Ads attribution is included out of the box. This combination gives growth and product teams ways to connect acquisition activity with subscription outcomes.

Platforms and payment routes

SDKs are available for iOS, Android, React Native, Flutter, FlutterFlow, Kotlin Multiplatform, Capacitor, and Unity, alongside a Web API. Web payments can use Stripe, Paddle, or a custom setup. That range is a practical strength for teams building across mobile and web, though teams should choose based on their actual app stack rather than the full list.

Pricing

Pro

Pro costs nothing while the app earns under $5K/month. After earnings pass $5K/month, the charge is 1% of monthly revenue, with no tiers or fixed costs. The free threshold makes it accessible to early-stage apps, while the percentage fee is the central trade-off for successful businesses: costs rise with revenue rather than staying at a fixed subscription price.

Adapty supports in-app purchases and subscriptions, and Pro includes the platform’s subscription tools. The published plan terms do not give a seat count or trial period, so teams choosing it should focus on the earnings threshold and percentage charge.

Enterprise

Enterprise uses custom pricing for apps at scale and business models that do not fit a template. That makes it the more appropriate route for larger or less standard operations, although it requires a pricing conversation rather than a fixed-price decision.

Platforms

Adapty supports iOS, Android, web, and API use, with SDKs spanning native and cross-platform app frameworks. This breadth is useful when subscription access and revenue events need to travel across more than one app environment.

Who it's for

Adapty is a strong fit for subscription app teams that need purchase validation, paywall publishing, experimentation, and revenue analysis in one toolkit. Product teams can use its paywall and flow tests, while marketers can connect subscriber attribution and acquisition services. Indie developers can start below the Pro earnings threshold; established apps should weigh the 1% monthly revenue fee against the value of consolidating these functions. Teams focused on advertising mediation, rather than subscriptions, should consider a different category of product.

Pros and cons

• Pros: Purchase validation and synchronized access address subscription operations across platforms.
• Pros: Paywall and onboarding changes can be published without app updates, supporting faster iteration.
• Pros: Broad analytics and acquisition attribution link subscription performance with growth work.
• Cons: Pro shifts from free to 1% of monthly revenue after $5K/month, so the cost rises as the app grows.
• Cons: Its subscription focus makes it a poor match for teams seeking ad-mediation tools.
• Cons: Enterprise pricing is custom, making direct cost comparison less immediate.

Alternatives

RevenueCat is worth comparing for subscription infrastructure: its Pro plan is free up to $2,500 in monthly tracked revenue, then charges 1% of tracked revenue, so Adapty’s free threshold extends further before a percentage fee applies.

Apphud is another freemium subscription option, with Pro at $49 a month and Expert at $59 a month. Its fixed monthly Pro price may suit teams preferring a stated subscription charge over Adapty’s revenue-based fee.

PlayFab offers a free-to-start plan before a title passes 100K players, making it an alternative to consider for game teams.

For teams chiefly seeking ad monetization, Google Ad Manager App Mediation, AppLovin MAX, CAS.AI Mediation, DT FairBid, and Google AdMob are alternatives in that space. See also Game Monetization Software.

Verdict

Choose Adapty if your app business depends on subscriptions and you want infrastructure, paywall iteration, testing, analytics, and attribution under one roof. Its broad toolkit is the core reason to choose it; the reason to look elsewhere is the 1% monthly revenue charge above $5K or a need centered on ad mediation rather than subscriptions.