No. 9 of 18 ·Game Monetization Software

Google AdMob

Web · Android · iPhone · API

Freedom report

Three barsScore 6.5

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely3 of 6 device platforms
DocumentedPlans, terms and facts published

Google AdMob is ranked #9 of 18 in game monetization software on Freedom251. It runs on Android, API, iOS, Web. There is a free plan.

Google AdMob plans and pricing

All plans

AdMob Free Earnings depend on advertiser demand and ad performance; USD 100 payment threshold admob.google.com · 30 Sept 2026

Compared on game monetization software

Free plan: Yes
Rewarded ads: Yes
In-app purchases: Yes
Ad mediation: Yes
Revenue analytics: Yes
A/B testing: Yes
Supported platforms: Android, iOS, Unity, Flutter

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The record

Purpose: AdMob matches ads to mobile apps using publisher-set criteria and handles advertiser and network billing.
Mediation: AdMob mediation lets publishers work with multiple ad networks to optimize fill rate and revenue.
Real-time bidding: Participating ad sources bid on each impression in real time, with the highest-paying bid winning.
Ad formats: AdMob supports native, rewarded, banner, video, and interstitial ad formats.
Analytics integration: AdMob integrates with Google Analytics for Firebase to provide ad revenue and user engagement insights.
Ad controls: Publishers can review individual ads and block ads by advertiser URL, category, network, or sensitive topic.
Audience: Google describes AdMob as a monetization platform for mobile app developers, including game developers using hybrid or ad-funded models.
SDK platforms: Google provides Mobile Ads SDK integration guides for iOS and Android apps.
Account requirements: Signing up requires a Google account and phone number, and monetization setup requires payment details.
App review: Before fully serving ads, a published app must be linked to a supported store and pass an app readiness review.
App ownership: Google says apps created after January 2025 that are not verified with app-ads.txt face limited ad serving.
Payment limit: For USD accounts, the payment threshold is $100, and identity and address verification are required to receive payment.
Support: Google offers a personalized AdMob specialist consultation for developers with more than 25,000 daily active users.
Feature availability: Google notes that some AdMob features are in beta and are not available to all publishers.
Price from: Free

Where it ranks on Freedom251

Best Game Monetization Software in 2026#9 of 18

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Sources

developers.google.com/admob/· checked 30 Sept 2026
admob.google.com/home/games/· checked 30 Sept 2026
admob.google.com/home/bidding/what-is-bidding/· checked 30 Sept 2026
admob.google.com/home/· checked 30 Sept 2026
admob.google.com/home/admob-advantage/· checked 30 Sept 2026
developers.google.com/admob/ios/quick-start· checked 30 Sept 2026
admob.google.com/home/get-started/· checked 30 Sept 2026
support.google.com/admob/answer/15948559· checked 30 Sept 2026
support.google.com/admob/answer/2772208· checked 30 Sept 2026
admob.google.com/home/request-consult/· checked 30 Sept 2026