Freedom251 › Cookie Consent Management Platforms
InMobi CMP
by InMobi CMP
What InMobi CMP is
InMobi CMP is a consent-management service for app and web publishers managing privacy choices. It supports Android, iOS, and web deployments, with consent records retained through local storage or cookies. The service supports IAB TCF v2.3 and Google CMP standards, and its portal can configure IAB global vendors, non-IAB vendors, and Google additional-consent vendors. Web deployment places a CMP tag in the site header, with InMobi recommending that it load before vendor tags. The web setup does not block third-party cookies by default, but APIs and callbacks provide consent signals. Its iOS SDK requires iOS 12.0 or above and stores consent data with UserDefaults. Essentials is free for all apps and sites, while Premium costs $20 a month per property or is free with InMobi SSP integration. Premium adds branding, themes, detailed analytics, and Consent-or-Pay.
Who it suits
It suits app and website publishers that need consent records, vendor controls, and support for IAB and Google consent frameworks. Teams needing custom branding or regional, device, and regulation analytics can consider Premium.
What it does well
- Supports Android, iOS, and web
- IAB TCF v2.3 and Google CMP support
- Free Essentials plan for all apps and sites
- Configures multiple vendor categories
- Premium offers granular analytics
What to know first
- Web setup does not block third-party cookies by default
- iOS SDK requires iOS 12.0 or above
- Advanced branding and analytics require Premium
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Essentials | Free for all apps/sites · Basic text, color, and CSS theme customization · Basic analytics and audit logs · Standard consent templates | Free |
| Premium | $20 /property/month · Per property · Free with InMobi SSP integration · Credit card payment | $20 a month |
As advertising.inmobi.com lists them, read 12 Oct 2026. The maker's own page has the final word.
Verdict
InMobi CMP covers consent management across mobile and web properties, with a free Essentials plan and a paid Premium tier. Its platform support and vendor configuration are useful, while the cookie behavior and iOS requirement deserve attention.
Facts from InMobi CMP's own pages
- Billing
- Paid Premium subscriptions accept credit cards, and subsequent payments are automatically deducted from the same card. · support.inmobi.com, 12 Oct 2026
- Compliance essentials
- Essentials retains compliance-critical features, while advanced tools including custom branding, granular analytics, and Consent-or-Pay are Premium features. · support.inmobi.com, 12 Oct 2026
- Consent records
- Yes · advertising.inmobi.com, 20 Sept 2026
- Consent storage
- The maker says the CMP relies on local storage or cookies to retain user consent data. · support.inmobi.com, 12 Oct 2026
- Founded
- 2007 · advertising.inmobi.com, 28 Sept 2026
- Frameworks
- The product page says the CMP supports IAB TCF v2.3 and Google CMP standards. · support.inmobi.com, 12 Oct 2026
- Free plan
- Yes · advertising.inmobi.com, 20 Sept 2026
- Headquarters
- Singapore · advertising.inmobi.com, 28 Sept 2026
- IAB TCF support
- Yes · advertising.inmobi.com, 20 Sept 2026
- Mobile setup
- The iOS SDK requires iOS 12.0 or above and stores consent data using UserDefaults. · support.inmobi.com, 12 Oct 2026
- Platforms
- The maker lists Web, AMP, and mobile in-app support for iOS Swift, Android Kotlin, React Native, and Unity. · support.inmobi.com, 12 Oct 2026
- Premium customization
- Premium includes logo and font customization, light and dark themes, and granular analytics by region, device, and regulation. · support.inmobi.com, 12 Oct 2026
- Purpose
- InMobi CMP helps app and web publishers manage consent and privacy compliance. · advertising.inmobi.com, 12 Oct 2026
- Support
- The CMP is self-serve through the support portal, where users can also submit a support ticket. · support.inmobi.com, 12 Oct 2026
- Third-party cookies
- The web implementation guide says InMobi Choice CMP does not block third-party cookies by default and provides APIs and callbacks for consent signals. · support.inmobi.com, 12 Oct 2026
- Vendor controls
- The maker says the portal can configure IAB global vendors, non-IAB vendors, and Google additional-consent vendors. · support.inmobi.com, 12 Oct 2026
- Web setup
- Web implementation uses a CMP tag placed in the website header, and the maker recommends loading it before vendor tags. · support.inmobi.com, 12 Oct 2026
Where InMobi CMP stands on Freedom251
- Cookie Consent Management Platforms#60 of 123