Instead of Matomo
Matomo alternatives
Matomo brings together event tracking, conversion funnels, session recordings and ecommerce tracking, with heatmaps, A/B testing and flows for examining behavior. Its API supports connections, while Cloud or self-hosted on-premise deployment lets organizations choose where to run it. The free Community plan includes unlimited users and hits, and paid Cloud starts at €230/mo (annual), with a 21-day trial. Matomo also supports GDPR compliance, cookieless tracking, anonymisation and full data ownership.
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Zoho Apptics
Free plan AndroidAPIiPhone+4App teams needing diagnostics and engagement tools — Zoho Apptics adds crash reporting, remote configuration, feedback, push notifications and app SDK coverage beyond Matomo’s capabilities.
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Jetpack Stats
Free plan AndroidAPIiPhone+1Website owners focused on audience and content — Jetpack Stats emphasizes audience, traffic and content reports, whereas Matomo includes event, funnel, recording and ecommerce tracking.
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Mixpanel
by MixpanelFree plan AndroidAPIExtension+2Teams wanting unlimited retention and lower entry pricing — Mixpanel offers unlimited data retention and paid plans from $120/mo (annual), while Matomo starts paid Cloud at €230/mo (annual).
Free plan · paid from $120/mo (annual) Visit site - 5
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Cloudflare Web Analytics
Free plan APIWebPrivacy-focused website performance reporting — Cloudflare Web Analytics avoids cookies, localStorage and fingerprinting but does not offer event tracking listed by Matomo.
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Pug
Free plan AndroidAPIiPhone+2 - 15
Ahoy
Free plan AndroidAPIiPhone+2 - 16
Clicky
Free plan AndroidAPIExtension+2 - 17
Open Web Analytics
Free plan APILinuxSelf-hosted+2 - 18
Google Analytics
Free plan API - 19
WebSight
Free plan APISelf-hostedWeb - 20
DataFast
Free plan APISelf-hostedWeb - 21
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ActionLab Analytics
Free plan APIWeb - 24
Falorb
Free plan APISelf-hostedWeb - 25
Readers may consider alternatives for broader device coverage, app diagnostics, audience reporting or a different cost structure. Matomo’s platform options are API and self-hosted, so compare whether an alternative supports the devices and deployment model you need. Check which products include funnels, recordings, ecommerce tracking or API access, and review retention terms and visitor limits. A free plan can still differ from Matomo’s unlimited Community allowance, while some tools focus on website content or product behavior rather than Matomo’s wider analytics set. Choose based on the workflows, platforms and data controls your organization requires.