Instead of Clay
Clay alternatives
Clay brings prospecting data and workflow automation together in a spreadsheet-style platform for salespeople, growth teams, and small agencies. It combines enrichment from 150+ providers with multi-provider waterfalls, Claygent web research, and signals such as job changes and company news. CRM and data warehouse sync, API integrations, and audience syncing to LinkedIn, Meta, and Google extend its uses. Clay runs on Linux, macOS, and the web. Its free plan allows up to 200 rows per table but excludes phone enrichment; Launch starts at $167.00 per month, and usage draws on both actions and data credits.
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Wappalyzer
Free plan AndroidAPIExtension+3Finding prospects through website technology signals — Wappalyzer turns public website fingerprints into technographic data and offers bulk URL analysis, rather than Clay’s broader enrichment and workflow platform.
Free plan · paid from $250/user/mo Visit site - 2
Neuron
Free plan ExtensionMacWindowsReal-time verified business contact data — Neuron focuses on real-time verified emails and telecom-verified phone numbers, with browser prospecting, rather than Clay’s broader data and automation workflows.
Free plan · paid from $79/user/mo Visit site - 3
Apollo
Free plan APIExtensionWebLarge contact and account prospecting database — Apollo combines sales engagement with a database of more than 240 million contacts and 30 million accounts, while Clay emphasizes enrichment and workflow automation.
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BuiltWith
by BuiltWithFree plan APIExtensionWebWebsite technology profiling and competitive analysis — BuiltWith focuses on technology adoption, ecommerce activity, and web usage trends, rather than Clay’s cross-provider contact enrichment and sales workflows.
Free plan · paid from $144/yr Visit site - 5
Compelling
Free plan APIWebAI-led account research and CRM insights — Compelling uses AI agents to research, rank, and enrich accounts with custom signals and CRM insights, unlike Clay’s spreadsheet-style workflow and provider waterfalls.
Free plan · paid from €39/user/mo (annual) · 7-day trial Visit site - 6
Datanyze
Free plan ExtensionWebChrome-based B2B contact lookup and exports — Datanyze is a Chrome-only extension for revealing contact and company details and exporting segmented lists, rather than Clay’s multi-platform enrichment platform.
90-day trial Visit site - 7
Dealfront
Free plan APIExtensionWebIdentifying companies visiting your website — Dealfront identifies website visitors and adds company targeting, buying signals, ads, and alerts, while Clay centers on enrichment and prospecting automation.
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LayerFlow
Free plan AndroidAPIiPhone+2 - 9
Clay
Free plan Web - 10
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Factors.ai
Free plan APIWeb - 13
Leadfeeder
Free plan APIExtensionWeb - 14
LinkedNav
Free plan APIExtensionWeb - 15
Koala
Free plan ExtensionWeb - 16
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Lyzr AI Sales Lead Generation
Free plan Self-hostedWeb - 19
Seamless.AI
Free plan APIExtensionWeb - 20
LeadIQ
Free plan API - 21
QuickOn
Free plan APIWeb - 22
Surfe
Free plan APIExtensionWeb - 23
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Persana AI
Free plan Web - 25
HubSpot Meetings
Free plan AndroidiPhoneWeb - 26
Warmly
Free plan APIWeb - 27
Common Room
Free trial APIExtensionWeb - 28
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Alternatives may suit teams that prioritize a specific data source or prospecting task over Clay’s wider workflow. Wappalyzer and BuiltWith focus on technology signals, while Neuron and Datanyze emphasize contact details. Apollo centers on sales engagement and a large contact database; Dealfront identifies website visitors. Compare platforms, contact and company coverage, signal types, integrations, and API access before moving. Pricing structures also differ, from free plans to per-user or annual charges, and Datanyze offers a trial without a free plan.