Persana AI

Overview

Persana AI was a web-based go-to-market platform for prospecting and outreach, bringing contact data, AI research and CRM automation together. It was best suited to sales teams that wanted to find prospects, identify buying signals and personalize outreach in one workflow. The platform sunset on May 2, 2026, so it is no longer a choice for new workflows.

Key features

Persana advertised access to more than 100 data providers, spanning contact, company, technology and funding information. That breadth could support prospecting across multiple data types, while its search quotas and credit allowances governed how much teams could use each plan.

More than 75 buying-intent signals—including job changes, hiring, funding, website visits and keyword intent—were intended to help sales teams prioritize timely opportunities rather than rely only on static contact lists. AI research agents could analyze companies, surface personalization insights, track competitive information and score leads, tying research to the outreach process.

An inbuilt AI email sequencer offered scheduling and deliverability features. Persana also listed integrations including HubSpot, Salesforce, Gmail, Instantly, Outreach, Smartlead and Lemlist, plus webhooks and an HTTP API. Growth included support for a bring-your-own API key. These connections broadened the workflows the product could support, though the sunset makes them relevant only when assessing past use or migration needs.

The pricing page listed people or company search limits by plan. Unlimited searches were still subject to fair use, the terms of service and anti-abuse policies, so “unlimited” did not mean unrestricted use. Persana’s privacy policy said Gmail data was used for sales communication and engagement tracking, encrypted in transit and at rest, access-controlled, and retained only as needed for service.

Pricing

Persana offered a free plan and paid tiers, but billing was suspended on April 1, 2026, and access ended May 1. The listed plans show how the product was structured before shutdown; they are not current buying options.

The free tier capped both outreach and search, making it suitable only for limited evaluation. Starter raised the monthly credit and search ceilings with monthly billing; Growth and higher tiers required annual billing. Pro added exports and premium support, while Enterprise was aimed at teams needing full-service AI SDR support and tailored playbooks. The published note also described paid access as starting at $68/user/mo (annual), distinct from the plan prices above.

Platforms

Persana was web-based. Its integration list included CRM, email and outreach services, but the platform itself is no longer available. Persana said remaining platform data would be permanently deleted and advised customers to export data before moving workflows.

Who it's for

Before shutdown, the product’s combination of search, intent signals, enrichment, AI research and sequencing was geared toward sales teams managing prospect discovery through outreach. Its free tier suited small-scale evaluation, while the larger quotas and support tiers addressed higher-volume or enterprise workflows. It is not suitable for anyone seeking an active platform today.

Pros and cons

Pros

• Prospecting and research in one platform: data access, intent signals, AI company research and lead scoring addressed several steps before outreach.
• Multiple workflow connections: CRM, email, outreach integrations, webhooks and an HTTP API offered routes into existing sales stacks.
• Tiered capacity: search, credit and export allowances rose across plans, with more support at Pro, Unlimited and Enterprise levels.

Cons

• Sunset ended practical availability: access ended May 1, 2026, and the platform shut down the following day.
• Data migration was time-sensitive: Persana said remaining platform data would be permanently deleted and urged customers to export it.
• Annual commitment at higher tiers: Growth, Pro and Unlimited were billed annually, while Unlimited searches remained subject to fair use.

Alternatives

Persana says its team is joining Rox and directs customers to export data and move workflows to Rox. For other options, Alokite is worth considering for a free web plan with one user, four outreach inboxes and 50 monthly enrichments, though its free tier limits campaigns to one and excludes LinkedIn. Artra AI may suit teams seeking a free plan across API, extension and web, with 100 emails per day and 100 enrichment credits. BOSRAI offers a free API and web plan capped at 150 verified contacts per month, five messages per day and one seat.

HeyRik AI Sales Agent is an option for teams focused on phone agents, with a free monthly allowance of 30 call minutes and 30 credits, plus up to two active agents. Regie.ai may fit teams wanting research, enrichment, drafting and agents under a free pool of 250 one-time credits shared by up to 10 people. Salesforce Sales Cloud is another option, with a free suite and a monthly Starter Suite priced at $25 a month per user.

AI Sales Force has a free-forever plan capped at 25 qualified leads and 50 AI outreach emails per month, with one active agent goal. Buzz may suit teams seeking Android, iOS, web and extension access; its Core plan costs $79 a month per seat and includes 500 credits per month.

For broader comparisons, see AI Sales Assistants, AI Lead Generation Software, Sales Prospecting Software and B2B Contact Data Providers.

Verdict

Persana was designed for sales teams wanting prospecting data, intent research and outreach in a connected workflow. Its broad data sources and research features made that combination its strongest case; its shutdown, ended access and pending data deletion make it the wrong choice now. Existing customers should follow Persana’s direction to export data and move workflows to Rox, while new buyers should choose an available alternative.