Clay

What Clay is

Clay turns a business’s Google listing, photos, reviews and hours into a live website, with a preview available in less than a minute. Businesses can edit the generated site before claiming it without signing up, giving an email or paying. Editing words, photos, colors and sections happens on the live site, including from a phone. Clay says it rereads the listing nightly to refresh ratings and reviews and update SEO information. It also creates service and town pages, adds a sitemap and structured data, and runs a weekly audit that finds and repairs problems. A site can include bookings and a shop with products, options, sizes and a basket; Clay says it takes no cut of sales. Hosting is included. The Free plan costs nothing and gives an editable site at a name.clay.site address. Pro costs €29 a month and adds a custom domain, bookings, menu, shop, SEO, audit, visitor numbers and email list. A business without a Google listing can start from a blank site. Clay says users own their words, photos, domain and email list, but it cannot promise a Google ranking position.

Who it suits

Clay is for businesses that want a website based on their Google listing, including restaurants, cafés, hairdressers, gyms, florists and photographers. Businesses without a listing can instead start with a blank site.

Limits

The free plan provides an editable site at a name.clay.site address. Pro costs €29 a month and adds a custom domain, bookings, menu, shop, SEO, weekly audit, visitor numbers, and an email list.

Getting started

1. Open Clay’s website and preview a generated site without signing up, entering an email, or paying.
2. Edit the generated site before claiming it, or start with a blank site if there is no Google listing.
3. Use the free plan for an editable site at a name.clay.site address.
4. Choose Pro at €29 a month for a custom domain and its listed additions.
5. Edit site words, photos, colors, and sections directly on the site, including from a phone.

Verdict

Clay provides a quick path from a business listing to an editable website, with hosting and optional sales and booking tools. Consider its ranking caveat and the custom-domain cost if those are important to your site.