No. 9 of 46 ·Sales Prospecting Software

Clay

Web · paid plans from €29/mo

Freedom report

Two barsScore 6.3

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Clay is ranked #9 of 46 in sales prospecting software on Freedom251. It runs on Web. There is a free plan. Paid plans start at €29/mo.

Clay plans and pricing

All plans

Free Free Free site on a name.clay.site address · editable · no sign-up, email, or payment clay.site · 3 Oct 2026

Pro €29/mo €29 a month Custom domain registered and renewed by Clay · bookings · menu · shop · SEO · weekly audit · visitor numbers · email list · cancel anytime clay.site · 3 Oct 2026

Compared on sales prospecting software

Free plan: Yes
Paid from: $167/mo
CRM sync: Yes

Best Clay alternatives

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Two bars Wappalyzer Free tier No. 1$250/mo6.6 Two bars Clay Free tier No. 2$167/mo6.5 One bar Apollo Free tier No. 3$49/mo6.4 One bar BuiltWith Free tier No. 4$12/mo6.4 One bar Persana AI Free tier No. 5$85/mo6.4 One bar RB2B Free tier No. 6$79/mo6.4

The record

What it does: Clay turns a business’s Google listing, photos, reviews, and hours into a live website in less than a minute.
Setup: A business can preview and edit its generated site before claiming it, without signing up, providing an email, or paying.
Site editing: Users can edit words, photos, colors, and site sections directly on the live site, including from a phone.
Automatic updates: Clay says it rereads the Google listing nightly to refresh ratings and reviews and update SEO information.
SEO: Clay says it creates pages for services and towns, adds a sitemap and structured data, and runs a weekly audit that finds and repairs problems.
Bookings and shop: The site can include bookings and a shop with products, options, sizes, and a basket; Clay says it takes no cut of sales.
Hosting: Hosting is included, and Clay says there is no server to rent or hosting plan to choose.
Analytics and cookies: The site includes visitor numbers showing visits and taps, and Clay says no cookie banner is needed for this feature.
Support: Clay says a person answers support requests in hours, not weeks.
Audience: Clay is aimed at businesses that want a website made from their Google business listing, with examples including restaurants, cafés, hairdressers, gyms, florists, and photographers.
No Google listing: A business without a Google listing can start from a blank site for its trade and fill in the missing information.
Ownership: Clay says users own their site words, photos, domain, and email list and can take them with them when they cancel.
Ranking limitation: Clay says it cannot promise a Google search ranking position.
Price from: €29/mo

Where it ranks on Freedom251

Best Sales Prospecting Software in 2026#9 of 46
Best AI Lead Generation Software in 2026#8 of 36
Best Data Enrichment Software in 2026#4 of 31
Best Gym Website Builder Software in 2026#7 of 25

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Sources

clay.site· checked 3 Oct 2026