Dealfront

Overview

Dealfront is a B2B website visitor identification and sales engagement platform for sales and marketing teams that want to turn company visits into account signals and follow-up. Its mix of identification, alerts, CRM connections and campaign tools makes it a broader option than visitor tracking alone, but the free tier's short history and low monthly identification cap make it better suited to evaluation than sustained prospecting.

Key features

Dealfront identifies companies visiting a site even when visitors do not submit a form. The company describes its database as covering 60 million companies and 400 million verified contacts, with more than 100 filters and 40-plus real-time buying signals. That gives teams a substantial pool and several ways to target it; the usefulness ultimately depends on whether the signals fit their market and qualification process.

Real-time Slack or email alerts can notify teams when target accounts engage with key content, so follow-up can be tied to current activity. CRM connections include Salesforce, Pipedrive, HubSpot, Microsoft Dynamics 365 and Zoho, as well as Slack and Zapier. Zapier can send Leadfeeder data to over 5,000 apps, a practical advantage for teams whose workflow relies on tools outside the direct CRM connections.

Activate adds verified emails and phone numbers, intent filters, B2B display campaigns, CRM automations and AI prospect lists. Campaigns supports B2B display advertising, and Dealfront says LinkedIn audience matching exceeds 90%. The company’s privacy approach results in fewer personal phone numbers and mobile direct dials than other providers, a meaningful trade-off for teams that prioritize direct contact data.

Dealfront says its information security and privacy programs are based on ISO 27001 and ISO 27701. Its infrastructure is hosted in AWS within the EU/EEA, with data encrypted in transit and at rest. Support is available by email and through a Help Centre.

Pricing

Dealfront uses a freemium model, with a free plan and a 14-day trial. Paid prices are monthly amounts billed annually, so the quoted monthly rate should not be mistaken for a month-to-month commitment.

• Lite: free, Free forever. It includes unlimited users, seven days of visitor history and up to 100 identified companies a month. This is a useful low-cost way to assess whether company identification fits a team’s process, but the history window and quota constrain ongoing use.
• Discover: €79 a month, billed annually. It adds visitor-company identification, real-time alerts, CRM sync, and outreach and retargeting automation. This is the entry paid tier for teams that need follow-up workflows, while those needing verified contact details or campaign tools must move up.
• Activate: €369 a month, billed annually. It includes Discover plus verified emails and phone numbers, intent filters, B2B display campaigns, CRM automations and AI prospect lists. It suits teams seeking to combine account signals with contact and campaign activation, though the price jump from Discover is substantial.
• Scale: €599 a month, billed annually only. It includes Activate, unlimited data exports, automatic CRM data updates and a dedicated CSM. This is aimed at teams that need those operational and support additions; annual-only billing gives less flexibility than a monthly option.
• Enterprise: custom pricing, with custom company identification and credit volumes. It is the fit for organizations that need tailored volumes rather than the stated standard plans.

Platforms

Dealfront is available on the web, as an API and as an extension. That combination accommodates browser-based use and integrations into other systems, though the right setup depends on how a team prefers to work.

Who it's for

Dealfront is best for sales and marketing teams that want to identify visiting companies, prioritize accounts using buying signals, and connect activity to CRM or outreach workflows. It is less compelling for teams whose main need is a large supply of personal direct dials, or for small teams that would quickly outgrow 100 identified companies per month but are not ready for an annual paid plan.

Pros and cons

• Pros: Identifies company visits without a form submission, giving teams account-level context that form-led capture misses.
• Pros: Real-time alerts, CRM connections and Zapier’s reach across over 5,000 apps support follow-up in a wider sales and marketing stack.
• Pros: Paid tiers progress from identification and alerts to contact data, campaigns and operational support, letting teams select a broader level of activation as needed.
• Cons: Lite has only seven days of history and caps identification at 100 companies a month, limiting its value as a full-time prospecting tool.
• Cons: Discover and higher tiers are billed annually, and Activate costs €369 a month, a significant step up for teams that need contact and campaign features.
• Cons: Dealfront provides fewer personal phone numbers and mobile direct dials as part of its privacy approach, so it may not suit teams that rely on those details.

Alternatives

Consider Leadberry for a freemium, web-based B2B lead-generation alternative. Leadfeeder is another freemium option with API, extension and web platforms and a similar Lite cap of seven days’ history and 100 identified companies per month. Choose Lusha if a freemium API and extension product with 40 monthly credits and one included seat better matches your contact-data workflow.

Nalloo offers a free web and API plan with 50 identifications a month, a full dashboard and firmographics, and a pay-as-you-go option. Ploy is a freemium web option with a free plan featuring 500 credits per day, capped at 2,000, plus custom domains, Google Workspace integrations and GitHub sync. RB2B has a free API and web plan with 150 monthly resolutions, company-level identification and Slack delivery, but no person-level identification, email addresses or other integrations.

Warmly is a freemium API and web alternative with a free API/MCP plan of 250 credits per month and three tools. OrgSight offers a free-forever web plan.

Browse website visitor identification software, sales intelligence software, AI lead generation software or sales prospecting software to compare more options by category.

Verdict

Dealfront is a strong choice for sales and marketing teams that want to connect anonymous company visits with account signals, CRM workflows and campaign activation. Its main advantage is the breadth of that path from identification to follow-up; its main reason to look elsewhere is the annual commitment and steep price for higher-tier contact and campaign features, alongside a deliberately thinner supply of personal phone numbers.