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Dealfront vs Factors.ai

Both stand on website visitor identification software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Dealfront

Free plan APIExtensionWeb

Dealfront brings visitor identification, account signals, alerts, and integrations together for sales and marketing use. The free tier has defined history and identification limits; paid plans are billed annually.

Visit Dealfront

Factors.ai

Free plan APIWeb

Factors.ai focuses on account-level marketing signals, engagement, and attribution, with CRM and advertising integrations. Review Lite’s user and seat limits and the stated retention periods against your team’s needs.

Visit Factors.ai

The facts

DealfrontFactors.ai
Free planYesYes
Open sourceNot publishedNot published
Runs onAPI, Extension, WebAPI, Web
Lowest paid planDiscover: €79 a monthLite: $199 a month
Plans published54
MakerNot publishedFactors.ai
Websiteleadfeeder.comfactors.ai
On website visitor identification software#1 of 28#2 of 28

Dealfront: what it does well

  • Identifies companies that visit without submitting forms.
  • Includes more than 100 targeting filters.
  • Provides real-time Slack or email alerts.
  • Connects with listed CRMs, Slack, and Zapier.
  • Free Lite plan allows unlimited users.

What to know first

  • Free Lite keeps seven days of visitor history.
  • Free Lite identifies up to 100 companies monthly.
  • Privacy approach provides fewer personal phone numbers and mobile direct dials.

Factors.ai: what it does well

  • Combines first-touch, last-touch, and influenced attribution.
  • Segments accounts with firmographic and behavioral filters.
  • Lists integrations with major CRM and advertising platforms.
  • Scout agents are accessible through Factors MCP.
  • States SOC 2 Type II certification and privacy compliance.

What to know first

  • Lite allows three seats.
  • Lite is limited to 5,000 monthly tracked users.
  • Free plan data is retained for one month.
  • No people search, phone numbers, or email finder.

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