No. 8 of 52 ·Lead Generation Software

RB2B

Web · API · paid plans from $79/mo

Freedom report

Two barsScore 6.4

Free tierA free tier is on its own pricing page
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

RB2B is ranked #8 of 52 in lead generation software on Freedom251. It runs on API, Web. There is a free plan. A free trial is offered. Paid plans start at $79/mo.

RB2B plans and pricing

All plans

Free Free Basic Resolution · Company-Level ID · Push to Slack · 150 monthly resolutions · No person-level ID, email addresses, or other integrations rb2b.com · 4 Oct 2026

Starter $79/mo Basic Resolution · LinkedIn URLs to Slack and Teams · 300 monthly resolutions · No email addresses or other integrations rb2b.com · 4 Oct 2026

Pro $149/mo Basic Resolution · LinkedIn URLs to Slack · Business email addresses · All other integrations rb2b.com · 4 Oct 2026

Pro+ $199/mo Premium Resolution · LinkedIn URLs to Slack · Business email addresses · All other integrations rb2b.com · 4 Oct 2026

Compared on lead generation software

Free plan: Yes
Paid from: $79/mo

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The record

Product: RB2B identifies anonymous website visitors and sends visitor data to a CRM, Slack, or an activation platform.
Coverage: The company says its technology can identify up to 80% of website traffic, with person-level identification for US-based visitors.
Visitor details: Identified visitor data can include a name, LinkedIn URL, business email, company name and domain, and firmographic information such as employee count, revenue, and industry.
Filtering and routing: Hot Leads filters visitors by company revenue, company size, seniority, department, category, and geography, and routes matching visitors to different integrations.
Integrations: RB2B lists integrations including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo, and webhooks, and says it connects to over 50 apps.
Use cases: RB2B describes its intended users as early-stage businesses, growth-stage teams using a CRM, and enterprise teams that ingest its feed via webhook.
Geographic limit: Person-level identification is US-only; company-level identification through Demandbase is global, and RB2B says consent capture is required for global company-level identification to comply with GDPR.
Security: RB2B states that it is SOC 2 Type II certified and CCPA compliant.
Data practices: RB2B says it does not resell customer data and does not use customer data to train third-party models.
Monitoring: RB2B says it is monitored 24/7 and uses Amazon Inspector for automated, continuous vulnerability management.
Support: The pricing page lists a self-serve knowledge base and AI chat and email support across its plans, with human escalation also listed.
Setup: RB2B says setup involves installing its pixel in the website header and connecting it to Slack or Teams and a CRM.
Free tier limits: The free plan includes company-level identification and 150 monthly resolutions, but excludes person-level identification and other integrations besides Slack.
Price from: $79/mo

Where it ranks on Freedom251

Best Lead Generation Software in 2026#8 of 52
Best Sales Prospecting Software in 2026#6 of 46
Best Visitor Identification Software in 2026#4 of 33
Best Website Visitor Identification Software in 2026#5 of 28
Best Website Visitor Tracking Software in 2026#7 of 25

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Sources

rb2b.com/security· checked 4 Oct 2026
rb2b.com/who-are-you· checked 4 Oct 2026
rb2b.com· checked 4 Oct 2026
rb2b.com/integrations· checked 4 Oct 2026
rb2b.com/pricing· checked 4 Oct 2026