RB2B

Overview

RB2B turns anonymous website visits into company records and, for visitors in the United States, person-level details. It is best suited to sales and marketing teams that can act on visitor activity through an existing CRM or messaging workflow. Its main trade-off is geographic: person-level identification is US-only.

Key features

Identified records can include a visitor’s name, LinkedIn URL and business email, along with company and domain and firmographic details such as employee count, revenue and industry. That depth can help sales teams qualify inbound interest, but it depends on both the plan and the visitor’s location. RB2B says its technology can identify up to 80% of website traffic; that is a company claim, not a guaranteed match rate for an individual site.

Hot Leads filters visitors by company revenue, size, seniority, department, category and geography, then routes matches to different integrations. RB2B says it connects to more than 50 apps, including HubSpot, Salesforce, Slack, Teams, Clay, Zapier, Apollo and webhooks. The filters and routing are most useful when a team already has a clear follow-up process. A team that only needs a basic Slack feed may not need the broader paid integrations.

Setup involves placing RB2B’s pixel in the website header and connecting it to Slack or Teams and a CRM. Person-level identification is limited to the US; global identification is company-level through Demandbase and requires consent capture for GDPR compliance. RB2B states that it is SOC 2 Type II certified and CCPA compliant, does not resell customer data or use it to train third-party models, and is monitored around the clock with Amazon Inspector for continuous vulnerability management.

Pricing

RB2B has a free plan, paid plans from $79/mo and a 7-day trial. The free tier provides company-level identification and Slack delivery, capped at 150 monthly resolutions. It excludes person-level identification, email addresses and integrations beyond Slack, so it suits teams testing company-level signals rather than teams needing named contacts or a broader workflow.

Starter — $79 a month. Includes basic resolution, LinkedIn URLs delivered to Slack and Teams, and 300 monthly resolutions. It excludes email addresses and other integrations, making it a fit for teams that want contact profile links in those messaging tools but do not need CRM or broader app routing.

Pro — $149 a month. Adds business email addresses and all other integrations to basic resolution and LinkedIn URLs to Slack. This is the more practical tier for teams that need email contact details or want to connect RB2B to tools beyond Slack and Teams.

Pro+ — $199 a month. Includes premium resolution, LinkedIn URLs to Slack, business email addresses and all other integrations. It is aimed at teams that want the premium resolution option alongside broader routing; the published plan details do not state a separate monthly resolution quota for this tier.

All plans include a self-serve knowledge base, AI chat and email support, with human escalation also listed. The free tier’s 150 monthly resolutions and Starter’s 300 are the key usage caps to weigh against expected visitor volume.

Platforms

RB2B is available on the web and through an API. Its pixel-based setup connects site activity to messaging tools and a CRM, while webhook support offers another route for teams ingesting the feed into their own workflows.

Who it's for

RB2B fits early-stage businesses starting with company-level identification, growth-stage teams already working from a CRM, and enterprise teams that want to ingest visitor data by webhook. It is a weaker fit for teams that need person-level identification outside the US, or for global programs that cannot capture consent for company-level identification.

Pros and cons

• Useful identity and firmographic detail: paid plans can combine LinkedIn URLs and business emails with company data, helping teams qualify interest beyond a company name alone.
• Flexible lead routing: Hot Leads filters and more than 50 integrations support teams with established follow-up workflows.
• Accessible starting point: the free plan offers 150 monthly company resolutions and Slack delivery, but not named contacts or broader integrations.
• Geographic constraint: person-level identification is limited to US visitors, limiting its value for teams whose priority is identifying individual visitors elsewhere.
• Paid-plan restrictions: Starter is capped at 300 monthly resolutions and lacks email addresses and other integrations, so teams needing those capabilities must move to a higher plan.

Alternatives

For a broader comparison, see Visitor Identification Software, Website Visitor Identification Software, Website Visitor Tracking Software, Sales Prospecting Software and Lead Generation Software.

Choose ConnectLoop Visitor Intelligence if its free plan’s 200 messages, one agent/workspace and one lead owner suit your needs. Consider Leadberry if you want to compare another freemium visitor-identification option with a free trial. Leadfeeder is worth comparing if a free-forever plan with unlimited users, seven days of visitor history and up to 100 identified companies per month matches your starting needs. Nalloo offers a free plan with 50 monthly identifications and full dashboard and firmographic access, while Visitor starts with 25 lifetime identified companies on its free plan.

Warmly is an alternative to compare if its free API/MCP plan’s 250 monthly credits and three tools fit your workflow. TAPNET Visitor Identification offers a free plan with a visitor-tracking widget, company identification when enabled and matched, and rolling 30-day history. Factors.ai is another option to compare, with a paid Lite plan at $199 a month after trial for up to 5,000 monthly tracked users, 1,500 identified companies per month and three seats.

Verdict

Choose RB2B if your team wants to turn website interest into actionable company and US person-level records and already has a CRM or messaging workflow to receive them. Its filters, integrations and business-email support give sales teams a clear path from visit to follow-up. Look elsewhere if identifying people outside the US is essential, or if the free and Starter resolution limits do not cover your expected volume.