Visitor

Visitor is a web service that turns some website visits into company-level activity records. It suits B2B sales and marketing teams that need account signals for prospecting and targeting, not personal identities. The main trade-off is useful page history against limited identification coverage and a small free allowance.

Overview

Visitor groups identified visits by company, showing the organization name, location, organization details, visit history and return frequency. Filters for country, date and activity help teams focus on accounts worth following up. The product is positioned for B2B prospecting, marketing attribution, account-based targeting, content-performance analysis, partner discovery and competitive intelligence.

Company records include page URLs, visit counts and a chronological timeline, with CSV export for moving activity into another workflow. This is valuable for prioritizing accounts and seeing which content attracts repeat interest, but it does not reveal the person who visited or provide contact details.

Key features

Account activity and page history

Visitor makes repeat visits and page-level behavior readable at the account level. A sales team can distinguish a one-off visit from sustained browsing, while marketing teams can connect company interest with particular pages. Country, date and activity filters keep the dashboard usable as records accumulate. CSV export adds practical flexibility, although it is reserved for paid plans.

Lightweight installation and filtering

An asynchronous JavaScript snippet is described as under 1 KB, dependency-free and installable in less than five minutes. Automatic filtering removes bot traffic, residential IPs and mobile-carrier IPs, reducing misleading activity. The cost is coverage: Visitor says typically 10–30% of B2B traffic can be identified, so the dashboard represents a subset of demand rather than a complete visitor census.

Privacy controls

Visitor says it does not set cookies or retain raw IP addresses. IPs are hashed with SHA-256 and a daily rotating salt before database writes. It describes GDPR compliance, uses legitimate interest as its legal basis and supports a notrack opt-out parameter. The identity model remains company-level and does not collect personal data, which fits teams that want account intelligence without person-level identification.

Pricing

Visitor uses a freemium structure. The Free plan costs €0 forever and allows 25 identified companies (lifetime) on 1 website, with full dashboard access and company detail pages. It is suitable for a small evaluation or a very low-volume site, but the lifetime cap makes it unsuitable for ongoing prospecting.

Starter costs €25 per month and includes 200 identified companies per month, unlimited websites, a weekly email digest, CSV export and all Free features. It is the sensible entry point for a small B2B team operating more than one site or needing regular exports. The monthly identification quota still requires teams to watch volume.

Growth costs €199 per month and raises capacity to 1,000 identified companies per month. It keeps unlimited websites, adds priority support and includes all Starter features. This fits organizations with substantial account traffic that need higher recurring capacity and faster support, but the price is difficult to justify for low-volume sites.

When a plan limit is reached, pageview data continues to be logged and existing data remains accessible, while new company identifications pause until the limit resets. That behavior protects historical analysis but can leave a temporary blind spot in new-account discovery.

Platforms

Visitor runs on the web and is added to a site with its asynchronous JavaScript snippet.

Who it's for

Visitor is best for teams that sell to other businesses and want account-level intent signals for sales prioritization, marketing attribution or content decisions. It is a poor fit for teams seeking named contacts, individual visitor identification or comprehensive coverage of all traffic. The 10–30% typical identification rate and company-only scope should shape expectations before purchase.

Pros and cons

• Pro: Company detail pages combine organization context with page URLs, visit counts and timelines, making repeat account interest easier to assess.
• Pro: The lightweight, dependency-free snippet and automatic traffic filtering reduce implementation work and obvious noise.
• Pro: No cookies, no stored raw IP addresses, hashing and a notrack option support a privacy-conscious company-level approach.
• Con: Typical identification of only 10–30% of B2B traffic means many visits will never become usable company records.
• Con: Free access is limited to 25 identified companies over a lifetime and one website, so it is mainly an evaluation tier.
• Con: Visitor supplies no contact details or person-level identity, limiting direct outreach without another sales-data source.

Alternatives

Choose ConnectLoop Visitor Intelligence instead if you need a freemium web product organized around messaging, agents and workspaces; its free plan includes 200 messages, one agent/workspace and one lead owner, while Launch is $599.00 per month.

Leadberry is another freemium web option with a free trial and a Leadberry Light plan.

Pick Leadfeeder if you want broader platform access through API, extension and web: its free Lite plan supports unlimited users, seven days of history and up to 100 identified companies per month.

Nalloo suits a lower-cost usage model, with 50 identifications per month free and a €0.20 pay-as-you-go plan.

Choose RB2B for a free company-level workflow with Slack delivery and 150 monthly resolutions, while person-level ID and email addresses are excluded.

Warmly is an API/MCP alternative with 250 credits per month free and a $99.00-per-month Starter tier.

TAPNET Visitor Identification offers a free website visitor-tracking widget with matched company identification and rolling 30-day history.

Choose Factors.ai when you need a paid analytics product with up to 5,000 monthly tracked users, up to 1,500 companies identified per month and three seats on its $199.00-per-month Lite plan.

For a wider category view, see Visitor Identification Software and Website Visitor Identification Software.

Verdict

Visitor is a good choice for a B2B team that wants a focused, privacy-conscious view of which companies browse its site and which pages hold their attention. Choose Starter or Growth when recurring identification volume matters; choose Free only to assess the dashboard on one site. Look elsewhere if you need individual identities, contact data or coverage close to all website traffic.