Side by side
Apollo vs Clay
Both stand on sales prospecting software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan APIExtensionWeb
Apollo brings prospecting data, sales engagement, and account-focused agents together, with a free plan and Chrome extension. Review credit allowances and expiry rules when choosing a plan.
Visit Apollo Free plan Web
Clay provides a quick path from a business listing to an editable website, with hosting and optional sales and booking tools. Consider its ranking caveat and the custom-domain cost if those are important to your site.
Visit ClayThe facts
| Apollo | Clay | |
|---|---|---|
| Free plan | Yes | Yes |
| Open source | Not published | Not published |
| Runs on | API, Extension, Web | Web |
| Lowest paid plan | Basic: $49 a month | Pro: €29 a month |
| Plans published | 2 | 2 |
| Maker | Not published | Not published |
| Website | apollo.io | clay.site |
| On sales prospecting software | #1 of 46 | #9 of 46 |
Apollo: what it does well
- Database covers more than 240 million contacts and 30 million accounts.
- Free plan includes API access and one intent topic.
- Free Chrome extension offers contact insights and email finding.
- Lists more than 200 integrations.
- Agents can research accounts and book meetings.
What to know first
- Free plan allows two sequences.
- Unused credits expire each billing cycle.
- Basic is $49 a month billed annually.
- Trial credits and feature access have trial-specific limits.
Clay: what it does well
- Preview and edit before claiming, without signup
- Edits can be made from a phone
- Hosting is included
- Shop and bookings available on Pro
- Users can take their site content when cancelling
What to know first
- No Google ranking position is promised
- Pro costs €29 a month
- Free site uses a name.clay.site address

