Landbot

Landbot is a web-based chatbot platform built around a visual flow builder, AI generation, knowledge-base answers, and human handoff. It suits teams designing customer conversations across multiple channels, especially when automation must pass a conversation to a person. Its free tier makes experimentation inexpensive, while paid plans trade higher chat and AI quotas for still-limited seat counts.

Overview

Landbot comes from a maker founded in 2015 and headquartered in Barcelona, Spain. The freemium service runs on the web and supports multichannel deployment. Its combination of visual design and AI-oriented tools is a practical fit for organizations that want to control conversation logic rather than rely only on generated replies.

Key features

The visual flow builder lets teams map chatbot conversations explicitly, which is useful for repeatable customer journeys and for keeping automated steps understandable. AI bot generation can accelerate the initial creation of a bot, but the builder remains important when a team needs deliberate routing and messaging.

Knowledge-base answers allow a bot to respond from reference material instead of only fixed branches. Human handoff provides an escape route when automation cannot resolve a request, making the platform better suited to customer-facing support or lead flows than a bot limited to scripted exchanges. Multichannel deployment broadens where those conversations can run.

WhatsApp capacity is clearest on Professional WA: one WhatsApp number and 10,000 WhatsApp messages per month, alongside a separate allowance of 500 AI chats. The message quota and AI-chat quota serve different purposes, so teams should size both before choosing that plan.

Pricing

Landbot uses a freemium model, with a 14-day trial for evaluating paid capabilities.

• Free — €0.00, Free forever: no card is required and the plan never expires. It includes 100 chats per month and one seat. This is appropriate for a small proof of concept or a very low-volume bot, but the chat ceiling and single-user access leave little room for an active team.
• Starter — €32.00 per month, billed annually: 500 chats per month, 100 AI chats per month, and two seats. It suits a small operation that needs more capacity than Free, though the AI allowance is substantially narrower than the overall chat quota.
• Professional — €80.00 per month, billed annually: 2,500 chats per month, 300 AI chats per month, and three seats. This is the more capable general plan for growing usage, but three seats may still constrain larger working groups.
• Professional WA — €160.00 per month, annual pricing: 2,500 chats per month, 500 AI chats per month, one WhatsApp number, and 10,000 WhatsApp messages per month. It is the targeted choice for teams making WhatsApp a central channel; it costs more than Professional while keeping the same overall chat quota.
• Business: custom pricing with five or more seats. It is intended for organizations that need a larger seat allocation, but the published price does not support a direct budget comparison.

Platforms

Landbot is available on the web and supports multichannel deployment. Professional WA adds an explicit WhatsApp number and message allowance for teams prioritizing that channel.

Who it's for

Choose Landbot for visual conversation design, AI-assisted bot creation, knowledge-based responses, and a human fallback in one web service. Free is best for personal trials and small-volume pilots; Starter fits small teams; Professional fits higher chat demand; and Professional WA fits WhatsApp-led operations. It is less compelling when a team needs many seats on a standard plan or expects the free tier to handle substantial monthly traffic.

Pros and cons

Pros

• Visual control: a flow builder supports deliberate conversation design alongside AI generation.
• Knowledge and escalation: knowledge-base answers and human handoff cover both automated information delivery and cases needing a person.
• Low-risk entry: Free costs €0.00, needs no card, and never expires.
• WhatsApp-specific capacity: Professional WA states both a WhatsApp message quota and an AI-chat quota.

Cons

• Free-volume ceiling: 100 chats per month limits the no-cost tier to small pilots.
• Small seat allocations: Starter, Professional, and Professional WA provide two, three, and one seat respectively.
• Separate AI quotas: paid plans cap AI chats below their overall chat totals, requiring careful usage planning.
• Annual billing: Starter and Professional prices are tied to annual billing, reducing month-to-month flexibility.

Alternatives

For a broader category comparison, see Conversational Marketing Software, Chatbot Builders, or Live chat software. Teams focused on WhatsApp can browse WhatsApp Business API Providers, while sales and messaging use cases may fit Sales Chatbot Software or Messenger Marketing Software.

AiSensy is a freemium option spanning Android, API, iOS, and web. Manychat is another freemium, multi-channel choice. Spoki offers a €39-per-month Service plan with AI support, unlimited operators, automations, and ticketing, with WhatsApp fees billed separately. Botcadence has a free web-chat and WhatsApp tier with 100 AI reply credits and 200 broadcast messages monthly. Gupshup charges a standard $0.001 per message plus WhatsApp fees at actuals. Dashly targets mid-market teams, typically starting at $2,500 per month. Kriatix Lead Qualification Chatbot is a paid option with a free trial. Verloop.io is a paid alternative available across Android, API, iOS, and web.

Verdict

Landbot is a strong choice for teams that want visual control, AI generation, knowledge-based answers, and human escalation across web and multichannel conversations. Start with Free to validate a small workflow, then move to Starter or Professional as chat demand grows. Look elsewhere if your operation needs broad seat coverage, substantially higher free usage, or a pricing structure not tied to annual billing.