Spoki is a customer engagement platform that brings marketing, sales and support into shared conversations. It connects with customers through WhatsApp, voice, SMS and email, and can automate support, marketing, sales and lead qualification using AI agents. Spoki says its AI assesses intent, urgency and sentiment to decide whether to respond, escalate or wait. Listed integrations include Shopify, WooCommerce, HubSpot, Salesforce and Zapier, and users can request an API key from the Integrations menu. The browser-based app works on desktop or mobile, but Spoki says it does not offer a mobile app. The free plan includes live chat, ticketing, unlimited operators and automations, but excludes AI, mass campaigns, abandoned carts and payment requests. Paid plans are Service at €39 per month, Marketing at €79 per month and Sales at €119 per month; WhatsApp fees are billed separately by Meta on the listed paid plans. A free trial is available without a credit card. Usage above three times the plan’s included conversations requires an upgrade and incurs a surcharge.
Who it is for
Spoki suits businesses that want to coordinate customer support, marketing and sales across messaging and other channels. It may be especially relevant to teams seeking automated lead qualification or conversation routing.
What is good
- Connects WhatsApp, voice, SMS and email.
- Automates support, sales, marketing and lead qualification.
- Free plan includes ticketing and unlimited operators.
- Free trial does not require a credit card.
- Data is hosted in the European Economic Area.
What to know first
- No Spoki mobile app.
- Free plan excludes AI and mass campaigns.
- WhatsApp fees are billed separately by Meta on paid plans.
- Excess usage can require an upgrade and surcharge.
Verdict
Spoki combines multichannel conversations, automation and AI agents, with a free plan and three listed paid plans. Check the free-plan exclusions, separate WhatsApp fees and excess-usage terms before choosing a plan.
Spoki plans and pricing
All plansCompared on WhatsApp marketing software
- Free plan
- Yes
- Lead qualification
- Yes
- Conversation routing
- Yes
- Marketing journeys
- Yes
- Supported channels
- omnichannel
- Human handoff
- Yes
