Best A/B Testing Tools in 2026
Updated
50 A/B testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
50ranked
0free plans on this page
$495/molowest paid tier
5 Oct 2026last checked
0 of the 25 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 26 | Nelio A/B TestingWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 27 | RunPivotWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 28 | SegmentlyWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 29 | SplitPeaWeb | No signal | — | — | 1 of 6 | — | 5.2 |
| 30 | ABtesting.aiWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 31 | ApertioWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 32 | IteratistWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 33 | Kaizen PlatformWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 34 | KameleoonWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | $495/mo | 5.1 |
| 35 | KeakWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 36 | Launch ControlWeb | No signal | — | — | 1 of 6 | — | 5.1 |
| 37 | VWO TestingWeb · Android · iPhone · Self-hosted · API | Two bars | — | — | 3 of 6 | — | 5.1 |
| 38 | Convert ExperiencesWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.0 |
| 39 | Optimizely Configured CommerceWeb · API | One bar | — | — | 1 of 6 | — | 5.0 |
| 40 | Webtrends OptimizeWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 5.0 |
| 41 | Evolv AIWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 4.9 |
| 42 | MaxymizelyWeb · Android · iPhone | One bar | — | — | 3 of 6 | — | 4.9 |
| 43 | ABConvertWeb | No signal | — | — | 1 of 6 | — | 4.8 |
| 44 | ConvertizeWeb | No signal | — | — | 1 of 6 | — | 4.8 |
| 45 | KorylaWeb | No signal | — | — | 1 of 6 | — | 4.8 |
| 46 | OtterWeb | No signal | — | — | 1 of 6 | — | 4.8 |
| 47 | SigmizeWeb | No signal | — | — | 1 of 6 | — | 4.8 |
| 48 | Varify.ioWeb | No signal | — | — | 1 of 6 | — | 4.8 |
| 49 | ABExperimentWeb | No signal | — | — | 1 of 6 | — | 4.7 |
| 50 | ComposeWeb | No signal | — | — | 1 of 6 | — | 4.7 |
Compare all 25 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Test types | Supported platforms |
|---|---|---|---|---|---|---|---|---|
| 26 | Nelio A/B Testing | 5.2 | No | — | Yes | — | A/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmap | web |
| 27 | RunPivot | 5.2 | No | — | Yes | 99 /mo | A/B testing; Split URL testing; multivariate testing; personalization; sequential testing | web |
| 28 | Segmently | 5.2 | No | — | Yes | 49 /mo | A/B testing, multivariate testing, split URL testing | web |
| 29 | SplitPea | 5.2 | No | — | Yes | 29 /mo | A/B testing | web |
| 30 | ABtesting.ai | 5.1 | No | — | Yes | — | A/B testing; multivariate testing | web |
| 31 | Apertio | 5.1 | No | — | — | — | A/B testing | web |
| 32 | Iteratist | 5.1 | No | — | Yes | 63 /mo | A/B, A/B/n, and multi-variant testing | web |
| 33 | Kaizen Platform | 5.1 | No | — | — | — | A/B testing | web |
| 34 | Kameleoon | 5.1 | No | $495/mo | No | 495 /mo | A/B testing, A/B/n testing, multivariate testing, feature experimentation, server-side testing, personalization | web_and_mobile |
| 35 | Keak | 5.1 | No | — | — | — | A/B testing; URL split testing | web |
| 36 | Launch Control | 5.1 | No | — | Yes | — | A/B testing | web |
| 37 | VWO Testing | 5.1 | No | — | No | — | A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments | web_and_mobile |
| 38 | Convert Experiences | 5.0 | No | — | No | — | A/B testing, split URL/redirect testing, multivariate testing, multi-page testing, full-stack/server-side testing, price testing, multi-arm bandit testing | web_and_mobile |
| 39 | Optimizely Configured Commerce | 5.0 | No | — | Yes | — | A/B testing, multi-page testing, feature testing, server-side testing, multivariate testing, multi-armed bandit testing | web_and_mobile |
| 40 | Webtrends Optimize | 5.0 | No | — | No | — | A/B, ABn, full-factorial MVT, fractional-factorial MVT, URL split testing, personalisation/targeting, multi-armed bandits | web_and_mobile |
| 41 | Evolv AI | 4.9 | No | — | No | — | A/B testing, A/B/n testing, multivariate testing | web_and_mobile |
| 42 | Maxymizely | 4.9 | No | — | No | — | A/B/N testing, multivariate testing | web_and_mobile |
| 43 | ABConvert | 4.8 | No | — | No | 99 /mo | price, shipping, URL redirect, template, theme, visual editor, checkout | web |
| 44 | Convertize | 4.8 | No | — | No | — | A/B testing; split URL testing | web |
| 45 | Koryla | 4.8 | No | — | No | 12 /mo | A/B experiments, edge route testing, component-level SDK testing | web |
| 46 | Otter | 4.8 | No | — | No | 49 /mo | Split URL / Redirect, A/B/n, Content Personalization, WordPress Theme Test | web |
| 47 | Sigmize | 4.8 | No | — | No | — | A/B tests, multivariate tests, split URL tests, personalization campaigns | web |
| 48 | Varify.io | 4.8 | No | — | No | — | A/B testing, Split URL testing, Multi Page Testing, Personalization, full page redesigns | web |
| 49 | ABExperiment | 4.7 | No | — | No | — | classic A/B testing; website testing; chatbot and assistant conversation testing; LLM and model testing; vector database testing; retrieval strategy testing; prompt-template testing; data-product optimization; Knob experiments | web |
| 50 | Compose | 4.7 | No | — | No | — | A/B/n, split URL, split theme, split template | web |
More in Analytics & Data
All analytics & data listsWeb analytics tools 141Statistical Analysis Software 106Business Intelligence Tools 92Database Software 74GIS Software 63Heatmap and session replay tools 63Customer Data Platforms 54Marketing Analytics Software 49Ecommerce Analytics Software 43Product Analytics Tools 42Interactive Map Software 41Conversion Rate Optimization Software 40