Best A/B Testing Tools in 2026 — page 2

RunPivot

RunPivot combines prompt-drafted variants with several experiment formats, targeting and reporting.

SplitPea

SplitPea focuses on website A/B tests, with visual editing, goal tracking, and a decision log. The free Starter plan has tight site, experiment, and visitor limits; paid plans start at $29 per month.

abtest

abtest focuses on YouTube thumbnail and title testing with clear limits for concurrent tests and duration.

Convert Experiences

Choose Convert Experiences if you need varied web and mobile experiments, advanced targeting, and full-stack SDK options.

Firebase A/B Testing

Firebase A/B Testing provides focused experimentation tools across web and mobile at no listed cost. Its strengths are experiment variety, targeting, and feature controls within Firebase.

ABConvert

ABConvert provides Shopify-focused experimentation with targeting, analytics, integrations, and APIs. Verify Shopify plan and shipping-API requirements before selecting tests and a monthly tier.

DashX Experimentation

DashX Experimentation brings experiment assignment, metrics, targeting and feature flags into one product.

Kameleoon

Choose Kameleoon if your teams need experimentation across web, back-end, and mobile, with feature rollout controls and integrations.

Optimizely Experimentation

Optimizely Experimentation offers a range of web and mobile testing approaches and feature flags. Its free Rollouts plan has unlimited flags but permits one experiment at a time.

ABsmartly

ABsmartly combines experimentation methods, feature flags, and SDK-based integrations for product and technical teams.

Maxymizely

Pick Maxymizely if you need web and mobile experimentation with analytics, audience segmentation, and support for integrations.

Datadog Experiments

Conductrics

Choose Conductrics if your team needs experimentation across web and mobile alongside adaptive optimization, surveys, and flexible deployment.

Convertize

Convertize focuses on visual web experimentation, automated traffic allocation, and conversion reporting.

Dynamic Yield

Choose Dynamic Yield if your team needs experimentation and audience targeting across web and mobile, with both visual and server-side testing capabilities.

Evolv AI

Choose Evolv AI if your organization needs experimentation and personalization with generative AI assistance and real-time variant adjustment.

Split

VWO Testing

VWO Testing brings experiment creation, targeting, and measurement into one platform, with options for web and mobile use.

Otter

Otter brings visual, redirect, personalization and server-side experimentation into one web product. Its paid plans and absent feature flags are important considerations for prospective buyers.

Varify.io

Varify.io combines several website testing formats with visual, code, AI, and analytics workflows. Check the plan limits and the absence of mobile SDK and feature flags before choosing it.

Monetate

Consider Monetate if your team needs personalization and several forms of experimentation across digital channels, with options for client-side, API-driven and network-layer work.

ABExperiment

ABExperiment brings multiple experiment types into one DataKnobs optimization layer, from website journeys to model infrastructure.

Sigmize

Sigmize brings WordPress experimentation, behavioral analytics, goals, and revenue tracking together in a web product.

Keak

Keak combines AI-assisted page changes, testing, targeting, and experiment management in a web and extension workflow.

Koryla

Koryla covers edge route and component experiments with server-side execution and conversion reporting. It is focused on web, with paid plans and no visual editor or mobile SDK.