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ABConvert
What ABConvert is
ABConvert is a Shopify app for running A/B tests on prices, shipping, offers, URLs, templates, themes, visual-editor changes, and checkout UI. Its dashboard reports conversion rates, revenue per visitor, statistical significance, views, add-to-carts, checkouts, and orders. Experiments can target country, UTM source, or customer type. Listed integrations include Clarity, Hotjar, Contentsquare, Heap, Amplitude, Mixpanel, Segment, Klaviyo, BigQuery, Recharge, SKIO, and GA4. A REST API creates, launches, and reads tests, while the JavaScript API reads a visitor’s test group, price, shipping rates, and offer. Documentation describes a beta MCP integration for Claude, Cursor, or another MCP client. ABConvert is marked Built for Shopify. Pricing starts at $99 a month, with a 14-day free trial. Checkout, cart, and upsell tests require Shopify Plus; shipping tests require a Carrier Service API-enabled plan.
Who it suits
It suits Shopify merchants testing storefront prices, content, shipping, themes, and checkout experiences. Teams needing analytics integrations, APIs, or audience targeting can use the listed connections and controls.
What it does well
- Many documented experiment types
- Tracks conversion and revenue metrics
- Country and UTM targeting
- REST and JavaScript APIs
- 14-day free trial
What to know first
- Paid plans start at 99.00 USD monthly
- Some tests require Shopify Plus
- Shipping tests need Carrier Service API
- MCP integration is beta
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Advanced | $119 /month · All from Basic · Live Chat with CRO Experts · Dedicated Theme Integration · Dedicated Slack Support | $119 a month |
| Plus | $199 /month · All from Basic and Advanced · Theme Test · Access to Redirect + Template + Theme Tests | $199 a month |
| Growth | $199 / month; recurring and usage-based charges billed every 30 days · 5,000 test orders included; +$39/1K after · 14-day free trial | $199 a month |
| Scale | $399 / month; recurring and usage-based charges billed every 30 days · 15,000 test orders included; +$29/1K after · 14-day free trial | $399 a month |
| Basic | $59 /month · Pricing, shipping, content, checkout, and theme tests · Analytics dashboard · Access to Redirect + Template + Theme Tests | $59 a month |
| Pro | $599 / month; recurring and usage-based charges billed every 30 days · 30,000 test orders included; +$24/1K after · 14-day free trial | $599 a month |
| Starter | $99 / month; recurring and usage-based charges billed every 30 days · 1,000 test orders included; +$59/1K after · 14-day free trial | $99 a month |
As abconvert.io lists them, read 11 Oct 2026. The maker's own page has the final word.
Verdict
ABConvert provides Shopify-focused experimentation with targeting, analytics, integrations, and APIs. Verify Shopify plan and shipping-API requirements before selecting tests and a monthly tier.
Facts from ABConvert's own pages
- AI integration
- The documentation describes a beta MCP integration for running tests from Claude, Cursor, or another MCP client. · docs.abconvert.io, 11 Oct 2026
- Analytics
- The dashboard reports conversion rates, revenue per visitor, and statistical significance, and tracks views, add-to-carts, checkouts, and orders. · docs.abconvert.io, 11 Oct 2026
- APIs
- The REST API can create, launch, and read tests, while the JavaScript API can read a visitor's test group, test price, shipping rates, and offer. · docs.abconvert.io, 11 Oct 2026
- Audience targeting
- ABConvert supports targeting by country, UTM source, or customer type. · apps.shopify.com, 11 Oct 2026
- Company
- ABConvert's About page names Jeffrey Lin as Founder & CEO and says its team is in Taiwan. · abconvert.io, 11 Oct 2026
- Compliance
- The data retention policy says its practices comply with GDPR, CCPA, and data minimization principles. · abconvert.io, 11 Oct 2026
- Data retention
- The policy states that visitor data is retained for six months and order data for two years, with snapshots preserving older experiment results. · abconvert.io, 11 Oct 2026
- Experiment types
- The documentation lists price, shipping, offer, URL redirect, template, theme, visual editor, and checkout tests. · docs.abconvert.io, 11 Oct 2026
- Headquarters
- New York, United States · abconvert.io, 28 Sept 2026
- Integrations
- The maker's documentation lists Clarity, Hotjar, Contentsquare, Heap, Amplitude, Mixpanel, Segment, Klaviyo, BigQuery, Recharge, SKIO, and GA4 integrations. · docs.abconvert.io, 11 Oct 2026
- Launch date
- The Shopify App Store lists the app launch date as October 31, 2022. · apps.shopify.com, 11 Oct 2026
- Product
- ABConvert is a Shopify app for A/B testing product prices, images, page templates, shipping rates, and checkout UI. · docs.abconvert.io, 11 Oct 2026
- Requirements
- Checkout content, cart, and upsell tests require Shopify Plus, while shipping tests require a Carrier Service API-enabled plan. · apps.shopify.com, 11 Oct 2026
- Security
- The data retention policy says data is encrypted in transit with TLS 1.3 and at rest with AES-256, with role-based access controls and 24/7 security monitoring. · abconvert.io, 11 Oct 2026
- Shopify certification
- The Shopify App Store marks ABConvert as Built for Shopify. · apps.shopify.com, 11 Oct 2026
- Support
- The Scale plan includes prioritized technical support; Pro includes a dedicated account manager and Slack channel. · apps.shopify.com, 11 Oct 2026
Where ABConvert stands on Freedom251
- A/B Testing Tools#31 of 52