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Varify.io
What Varify.io is
Varify.io is a paid A/B testing platform for data-driven website optimization. It supports A/B, split URL, multi-page, personalization, and full-page redesign experiments. Teams can create variants in a visual editor or write HTML, CSS, and JavaScript in a code editor. AI tools provide prompt-based experiments, conversion-rate-optimization ideas, and summaries of results. Varify evaluates experiments through connected analytics data, with integrations listed for GA4, BigQuery, Shopify, and PostHog. Plans list unlimited traffic when GA4 tracking is used. Growth includes five active experiments, while Pro and Enterprise include unlimited active experiments. The 15-day trial provides full feature access without a credit card. Experiment delivery is cookieless and does not require personal data, according to Varify. The service runs on web, API, and extension platforms, with server-side testing and audience targeting. Varify lists no mobile SDK or feature flags. Annual pricing starts at €199.00 per month for Growth, €249.00 for Pro, and €799.00 for Enterprise.
Who it suits
Varify.io suits companies and agencies of different sizes that want website experiments, personalization, and connected analytics. It is aimed at teams working on web optimization, including those needing visual or code-based variant creation.
What it does well
- Supports multiple website experiment types
- Visual and HTML/CSS/JavaScript editors
- AI experiment and result-summary tools
- Unlimited traffic with GA4 tracking
- Cookieless delivery without personal data
What to know first
- No free plan
- No mobile SDK
- No feature flags
- Growth limits active experiments to five
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | annually · 2.388 € per year · 1 website (domain) · unlimited traffic · 5 active experiments · A/B and Split URL testing | €199 a month |
| Pro | annually · 2.988 € per year · 1 website (domain) · unlimited traffic · unlimited active experiments · AI features billed in credits | €249 a month |
| Enterprise | annually · starting from 9,588 € per year · 1 website (domain) · unlimited traffic · price starts at · services quoted separately | €799 a month |
As varify.io lists them, read 10 Oct 2026. The maker's own page has the final word.
Verdict
Varify.io combines several website testing formats with visual, code, AI, and analytics workflows. Check the plan limits and the absence of mobile SDK and feature flags before choosing it.
Facts from Varify.io's own pages
- AI features
- Its AI features include prompt-based experiments, CRO test ideas and AI results summaries. · varify.io, 10 Oct 2026
- Analytics
- Varify evaluates experiments using connected analytics data and lists integrations including GA4, BigQuery, Shopify and PostHog. · varify.io, 10 Oct 2026
- Company location
- Varify says its team is based in Munich, Germany. · varify.io, 10 Oct 2026
- Editors
- Users can build variants with a visual editor or write HTML, CSS and JavaScript in a code editor. · varify.io, 10 Oct 2026
- Founded
- 2019 · varify.io, 28 Sept 2026
- Headquarters
- Grünwald, Germany · varify.io, 28 Sept 2026
- Hosting
- The company says its servers are hosted in Frankfurt, Germany via AWS and Cloudflare. · varify.io, 10 Oct 2026
- Intended users
- Varify describes its audience as companies and agencies of all sizes seeking website optimization through A/B testing. · varify.io, 10 Oct 2026
- Plan limits
- Growth includes five active experiments, while Pro and Enterprise list unlimited active experiments. · varify.io, 10 Oct 2026
- Privacy
- Varify says experiment delivery is cookieless and that it does not require personal data to deliver experiments. · varify.io, 10 Oct 2026
- Purpose
- Varify is an A/B testing platform for data-driven website optimization. · varify.io, 10 Oct 2026
- Security controls
- All three plans list multi-factor authentication, login history and active session logs. · varify.io, 10 Oct 2026
- Support
- All plans list email, AI assistant chat and chat support; Enterprise also lists Slack and phone support. · varify.io, 10 Oct 2026
- Testing
- It supports A/B, split URL, multi-page and personalization experiments. · varify.io, 10 Oct 2026
- Traffic limits
- The pricing page lists unlimited traffic for all plans when using GA4 tracking. · varify.io, 10 Oct 2026
- Trial
- The 15-day trial offers full access to all features and requires no credit card. · varify.io, 10 Oct 2026
Where Varify.io stands on Freedom251
- A/B Testing Tools#45 of 52