Tekion ARC CRM

Overview

Tekion ARC CRM is an AI-powered customer relationship platform built into Tekion’s automotive dealership system. It is best suited to dealerships and multi-store groups that want sales, service, marketing and accounting teams working from shared customer records. Its connected workflows and enterprise controls are compelling, but the restriction on storing financial-account and Social Security information is important to account for.

Key features

A unified customer profile spans sales, service, marketing and accounting, giving dealership teams a shared view rather than separate records by department. Lead scoring, prioritization and routing help teams direct follow-up, while workflow automation supports timely engagement. That combination is most useful for stores managing leads across multiple teams; it is less compelling for a business seeking a general-purpose CRM outside automotive retail.

Email, SMS and personalized outreach support sales and service communications. Teams can also build targeted, triggered campaigns and run ongoing email and text outreach across sales, service and marketing. GoTo Connect is natively integrated for communications, missed-call tracking and reporting, tying phone activity into customer follow-up.

CRM Pro adds AI-generated lead context, suggested messaging, call transcription and summaries, lead prioritization, and real-time performance insights. Those tools can help teams prepare for customer conversations and focus attention, while dashboards give sales, marketing and leadership a view of performance. Multi-store groups also get centralized permissions, cross-store search and reporting, enterprise messaging controls, role approvals, dashboards and lead-acceptance management.

Tekion describes implementation support that includes preparation, training, go-live assistance, post-launch hypercare and ongoing partner success support. Its stated security practices include encryption, access limited to authorized personnel, and data-retention and disposal policies. Its trust portal lists SOC 1, SOC 2, ISO 27001, ISO 27701, ISO 42001, GLBA, CPRA and GDPR among its compliance-related standards and requirements. However, customers must not store or process credit card, bank account or Social Security information in the CRM, a consequential constraint for dealership workflows.

Pricing

ARC CRM is paid, with custom pricing available by request. Tekion offers a demo request rather than a public price, so dealerships should ask for a quote and clarify which CRM capabilities and enterprise features are included for their organization. No free plan or trial terms are stated.

Platforms

ARC CRM is available on Android, iOS, macOS and the web. It also supports DMS integration, lead routing, SMS messaging, workflow automation and a mobile app, making it relevant to teams that need to coordinate customer work across dealership systems and devices.

Who it's for

ARC CRM is aimed at dealerships, including multi-store dealer groups that need shared customer profiles, lead management and cross-store oversight. CRM Pro’s AI tools suit teams seeking additional context and help with messaging and prioritization. It is a poor fit for organizations that need to keep payment-card, bank-account or Social Security data in their CRM.

Pros and cons

• Pros: Shared customer profiles connect sales, service, marketing and accounting, reducing the risk of teams working from disconnected records.
• Pros: Lead routing, prioritization, automated campaigns and email and SMS outreach cover key dealership follow-up workflows.
• Pros: Multi-store permissions, search, reporting and approvals address the coordination needs of dealer groups.
• Pros: Training, launch support, hypercare and ongoing partner success support provide a defined implementation path.
• Cons: The ban on storing or processing card, bank-account and Social Security information limits what customer data can be handled in the CRM.
• Cons: Custom pricing requires dealerships to request a quote before comparing costs.

Alternatives

For a broader comparison, see Automotive CRM Software.

DealerPeak is another paid dealership CRM option, with Android, iOS, API and web platforms; its CRM pricing is also available by demo request. DealersCloud CRM may suit dealerships seeking a wider operating suite: its Core Platform combines CRM and lead management with inventory, deal desking and F&I, accounting, marketing feeds and a custom dealership website. VinSolutions and Vital Software are other paid options for Android, iOS and web. DriveCentric is worth considering for buyers comfortable with an annual or multi-year agreement billed monthly; its Engagement Hub pricing depends on rooftop and units sold, with add-ons available. Dealer-Mate offers a free trial and a Cloud Monthly plan at $119 a month, billed monthly, with cancellation at any time. MotorDesk has a Starter plan at £79 a month, with a five-vehicle limit and one staff/email account. ProMax Complete is another paid option on web, iOS and Android.

Verdict

Dealerships that want connected customer records, lead workflows and communications across sales, service and marketing should put ARC CRM on their shortlist, especially if they operate multiple stores. Its dealership focus and group-level controls are the clearest reasons to choose it. Look elsewhere if your CRM must store prohibited financial or Social Security data, or if you need a published price to compare options before engaging a vendor.