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MotorDesk

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What MotorDesk is

MotorDesk is a dealership management platform for stock, advertising, communications, sales, social media and websites. Its stock tools include VRM or VIN lookups, valuations, AI descriptions, vehicle checks, stock book automation and bulk editing. Dealers can publish listings to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars and others. Website enquiries and messages from email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads are brought into one system. Sales tools cover offers, invoices, VAT and margin-scheme invoicing, online payments, and integrations certified by Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting. Website live chat is included with all membership plans, and the website offering includes a free domain and SSL certificate option with UK-based cloud hosting. MotorDesk works in browsers and offers apps for Android, iOS, Mac, Windows and Linux. Starter costs £79/month for five vehicles and one staff/email account; higher listed plans range from £149/month to £1,349/month, with prices excluding UK VAT. A 30-day free trial requires quick business verification to activate.

Who it suits

MotorDesk suits automotive dealerships handling stock, customer enquiries and sales in one system. It supports dealerships selling cars, motorbikes, vans, trucks, plant, caravans, farm vehicles and motorhomes.

What it does well

  • Stock tools include bulk editing and automation.
  • Combines enquiries across messaging and social channels.
  • Live chat is included with membership plans.
  • Offers apps for mobile and desktop platforms.
  • 30-day free trial is available.

What to know first

  • No free plan.
  • Starter allows five vehicles and one staff/email account.
  • Prices exclude UK VAT.
  • Optional data, valuation and messaging charges may apply.

Limits

Starter costs £79/month and covers five vehicles for sale and one staff/email account. It excludes online checkout, deal builder and premium website templates; optional vehicle data, valuations, image background removal and messaging can incur additional charges. Listed prices exclude UK VAT.

Plans

PlanBilled and limitsPrice
Free Trial30 days; no payment details required · No commitment · all plans include trialFree
Excel£1,349/month · 350 vehicles for sale · 35 staff/email accounts£1,349 a month
Growth£149/month · 25 vehicles for sale · 3 staff/email accounts£149 a month
Growth Plan£149.00 per month · 25 vehicles published for sale · 3 staff and email accounts · checkout and deal builder · premium website templates£149 a month
Scale£269/month · 50 vehicles for sale · 5 staff/email accounts£269 a month
Scale Plan£269.00 per month · 50 vehicles published for sale · 10 staff and email accounts · checkout and deal builder · premium website templates£269 a month
Conquer Plan£499.00 per month · 100 vehicles published for sale · 10 staff and email accounts · checkout and deal builder · SEO dealership website£499 a month
Conquer£499/month · 100 vehicles for sale · 10 staff/email accounts£499 a month

The first 8 of 12 plans, as motordesk.com lists them, read 15 Oct 2026. The maker's own page has the final word. Every plan

Getting started

  1. Open the MotorDesk website.
  2. Start the 30-day free trial and complete quick business verification to activate an account.
  3. Choose a plan based on vehicles for sale and staff/email accounts.
  4. Access MotorDesk through a web browser or an app for a supported platform.
  5. Add stock and use vehicle lookup, valuations, checks or bulk editing as needed.
  6. Connect marketplace publishing and customer communication workflows.

Verdict

MotorDesk brings dealership stock, communications, sales and website functions together, with plans based on vehicle and account limits. Consider those limits, possible add-on charges and VAT before selecting a plan.

Questions

Does MotorDesk have a free plan or trial?

There is no free plan. MotorDesk offers a 30-day free trial, and quick business verification is required to activate an account.

How much does MotorDesk cost?

Starter is £79/month, Growth £149/month, Scale £269/month, Conquer £499/month, Command £849/month and Excel £1,349/month. Prevail is listed as Contact Us; prices exclude UK VAT.

Which platforms can I use?

MotorDesk works in web browsers and offers apps for Android, iOS, Mac, Windows and Linux.

What does the Starter plan include?

Starter allows five vehicles for sale and one staff/email account. It excludes online checkout, deal builder and premium website templates.

Which accounting integrations are available?

MotorDesk lists certified integrations with Sage Cloud Accounting, Intuit QuickBooks and Xero Accounting.

Who makes MotorDesk?

MotorDesk was created by Chief Mechanic Limited, an independently owned UK software company. The company says the platform launched in June 2021.

Facts from MotorDesk's own pages

AI lead assistant
MotorDesk provides an AI assistant that uses customer, vehicle, business and staff information to draft replies to enquiries. · help.motordesk.com, 15 Oct 2026
API capabilities
API resources cover contacts, leads, stock, media, syndication, appointments, documents, signatures, deals, invoices, orders, purchases and webhooks. · motordesk.com, 15 Oct 2026
API limits
Each business is limited to 300 requests per 60-second window and 10,000 requests per day across its API keys. · motordesk.com, 15 Oct 2026
API SDK
The API documentation states that an official PHP SDK is available and that the OpenAPI schema can generate clients. · motordesk.com, 15 Oct 2026
Apps and access
MotorDesk says it works through web browsers on any device and offers mobile and desktop apps for iOS, Android, Mac, Windows and Linux. · motordesk.com, 30 Sept 2026
Company
MotorDesk was created by independently owned UK software company Chief Mechanic Limited and launched in June 2021. · motordesk.com, 30 Sept 2026
Company headquarters
Chief Mechanic Limited lists The Christies, 5 Wherry Quay, Ipswich IP4 1AS, United Kingdom as its registered office. · motordesk.com, 15 Oct 2026
Company legal name
MotorDesk was created by Chief Mechanic Limited, company number 13204735, registered in the United Kingdom. · motordesk.com, 15 Oct 2026
Company size
LinkedIn lists MotorDesk as privately held with 2–10 employees. · uk.linkedin.com, 15 Oct 2026
CRM and communications
The platform consolidates leads and conversations from web forms, live chat, email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader. · help.motordesk.com, 15 Oct 2026
Documentation
MotorDesk publishes a searchable help center with setup guidance, usage guides, FAQs, website modules and API reference pages. · help.motordesk.com, 15 Oct 2026
Founded
LinkedIn lists MotorDesk as founded in 2021, and the maker says the product launched in June 2021 under the earlier name DealerDesk. · uk.linkedin.com, 15 Oct 2026
Integrations
Listed integrations include AutoTrader, AA Cars, CarGurus, eBay, Sage, QuickBooks, Xero, Stripe, takepayments, RingCentral, Bird messaging and major social networks. · motordesk.com, 15 Oct 2026
Leads and messaging
Leads and communications combine website enquiries, email, SMS, WhatsApp, Instagram, Facebook Messenger, LINE and AutoTrader Leads in one system. · motordesk.com, 30 Sept 2026
Limit: extra charges
The pricing page lists optional per-vehicle, valuation, image-removal and SMS charges and says third-party marketplace, accounting and payment fees are excluded. · motordesk.com, 15 Oct 2026
Limit: integration gap
A GetApp integration entry records that one reviewer stopped using Stripe after switching to WooPayments, indicating integrations depend on the dealer's stack. · getapp.com, 15 Oct 2026
Limit: vehicle caps
Plans cap the number of vehicles with For Sale or Reserved status, and reaching the cap requires an upgrade or add-on. · help.motordesk.com, 15 Oct 2026
Live chat
Website live chat is included with all membership plans without limits or additional cost. · motordesk.com, 30 Sept 2026
Marketplace feeds
The platform can publish stock to marketplaces including AutoTrader, MOTORS, eBay Auction, CarGurus.co.uk, Carhuna, AA Cars, CarsVansandBikes and Dealer Auction. · motordesk.com, 30 Sept 2026
Mobile requirements
The iOS listing requires iOS 15.5 or later, iPadOS 15.5 or later, and macOS 12.4 or later on Apple Silicon Macs. · apps.apple.com, 15 Oct 2026
Notable news
The maker's about page lists a June 2026 update that introduced API 2.0 and additional product changes. · motordesk.com, 15 Oct 2026
Online bookings
Website booking forms support test drives, vehicle viewings and custom appointment types with duration, capacity, notice and reminder settings. · help.motordesk.com, 15 Oct 2026
Plan limits and costs
Plans are based on vehicles published for sale and staff/email accounts; optional vehicle data, valuations, image background removal and messaging can incur additional charges, and listed prices exclude UK VAT. · motordesk.com, 30 Sept 2026
Praise: ease of use
GetApp users give MotorDesk 5.0 for ease of use, and the review profile shows all 15 reviews as positive. · getapp.com, 15 Oct 2026

Where MotorDesk stands on Freedom251

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