DealerClick CRM

DealerClick CRM is a cloud-based lead-management system for independent auto, RV, and powersports dealerships. It is strongest for stores that want to connect lead follow-up with DealerClick’s dealership management system, while its custom pricing and close ecosystem fit make it less compelling for buyers seeking a published rate or a different DMS.

Overview

The product brings dealership leads into one workflow, then connects customer and transaction records with DealerClick DMS. That can reduce duplicate entry for dealerships already using DealerClick; the same advantage is less relevant to stores committed to another DMS.

DealerClick serves retail, wholesale, buy-here-pay-here, lease-here-pay-here, leasing, and rent-to-own operations. Its focus on independent dealerships makes it a targeted option rather than a general-purpose CRM.

Key features

Lead capture and routing

Leads can come from website forms, Facebook Lead Ads, phone calls, walk-ins, referrals, Autotrader, Cars.com, and CarGurus. Round-robin and rules based on source, vehicle interest, returning-customer status, or VIP status help distribute them; assignment logs and escalation for unacknowledged leads support follow-up accountability.

Campaigns and pipeline

Audience segmentation and editable drip campaigns cover new customers, unsold leads, service reminders, lease-end outreach, and win-back messages. A pipeline tracks opportunity stages and conversion and win-rate analytics, while tasks can trigger on assignment or stage changes. SMS messaging and workflow automation broaden the follow-up options, though campaign results still depend on how a dealership manages its audiences and outreach.

DMS, mobile, and reporting

DealerClick says customer, deal, service, parts, and F&I information can pass between CRM and its DMS, avoiding duplicate entry. Calendar sync with Google, Outlook, and iCal can help keep appointments aligned.

The mobile app supports contact search, call and text logging, credit applications with e-signature capture, and inventory checks on a phone or tablet. More than fifty pre-built reports, a drag-and-drop report builder, and real-time dashboards give managers several ways to review activity and performance.

Other named connections include KBB pricing data, 700Credit, Experian, Equifax, TransUnion, Global Payments, and contract and titling providers such as Reynolds & Reynolds, Wolters Kluwer, Fairfax Imaging, DMV Desk, and CVR. DealerClick describes mobile management as supporting secure SMS and email over any network with end-to-end encryption. Its privacy policy cautions that absolute security cannot be guaranteed and that data may be processed outside a user's jurisdiction, so dealerships should assess those considerations against their own requirements.

Pricing

DealerClick CRM uses paid, custom pricing; no specific CRM price is published. DealerClick describes a single low price and no long-term contracts, but buyers should request a quote to understand the actual cost and terms. A personalized demo is offered, and DealerClick says it can transfer data from a previous provider; CRM onboarding is described as taking days to start sending texts.

With no published tiers, buyers cannot compare plan allowances or seat limits in advance. The product is therefore best considered by dealerships willing to discuss requirements and pricing directly rather than those screening options by a fixed budget.

Platforms

DealerClick CRM is available on the web, Android, and iOS. Its mobile app’s search, logging, credit-application, and inventory functions make it useful for staff who need dealership records away from a desk.

Who it's for

Independent auto, RV, and powersports dealerships across retail, wholesale, BHPH, LHPH, leasing, and rent-to-own models are the clearest fit. The strongest case is for a store using DealerClick DMS that wants lead routing, campaign follow-up, pipeline tasks, reporting, and customer records in a connected workflow. A dealership using a different DMS should confirm integration options before committing.

Pros and cons

• Broad lead intake and configurable routing: Sources include major automotive marketplaces and social leads, with assignment rules and escalation to help staff follow through.
• DealerClick DMS data sharing: Customer, deal, service, parts, and F&I information can be shared, reducing duplicate entry for existing DMS users.
• Useful mobile and management tools: Staff can log calls and texts, check inventory, and handle credit applications on mobile, while managers get pre-built and custom reporting.
• Custom pricing leaves budgeting unresolved: Buyers need a quote to establish cost and terms, with no published seat or usage limits to compare.
• Privacy merits review: DealerClick does not guarantee absolute data security and notes that processing may occur outside the user's jurisdiction.

Alternatives

Automotive CRM Software is a useful starting point for comparing dealership-focused CRM options.

• Tekion ARC CRM is another paid CRM option, with Android, iOS, macOS, and web platforms.
• DealerPeak is a paid alternative with Android, iOS, API, and web platforms; its CRM pricing is also handled by demo request.
• DealersCloud CRM may suit buyers wanting CRM and lead management alongside inventory, deal desking and F&I, accounting reports, marketing feeds, and a custom dealership website in its Core Platform.
• DealerSocket CRM is another paid option for Android, iOS, and web.
• PBS Systems v10 APEX is a paid option for Android, iOS, API, and web, with demo-request pricing.
• VinSolutions is another paid CRM option for Android, iOS, and web.
• Vital Software is another paid option for Android, iOS, and web.
• CDK CRM is a paid alternative with Android, iOS, API, and web platforms; pricing is handled by demo request or contact.

Verdict

DealerClick CRM is a strong candidate for an independent dealership already using DealerClick DMS and looking to coordinate lead intake, routing, campaigns, tasks, and reporting around shared customer records. The DMS connection is its central practical advantage; custom pricing and unanswered integration questions make it a weaker fit for buyers who need a clear upfront quote or must keep another DMS at the center of operations.