Freedom251 › Automotive CRM Software
CDK CRM
What CDK CRM is
CDK CRM is automotive CRM software for dealership teams managing leads, appointments, customer engagement and follow-up across Sales and Service. It brings customer communications, marketing, lead handling and dealership reporting into dealership workflows. The Unified Customer Inbox gathers email, text, chat and other customer conversations in one place. CDK also describes AI-powered assistants, automated summaries and writing tools for dealership work. Its AI Virtual Assistant engages leads through AI conversations, routing and follow-up.
Marketing features use data and alerts to identify customers likely to buy and support one-to-one re-engagement. Flexible dashboards and reports help teams track dealership performance, activity and trends. The listed capabilities include DMS integration, lead routing, SMS messaging, workflow automation, lead-source capture and a mobile app. CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support data retrieval, historical access, record creation or editing, and real-time updates. Listed platforms are Android, iOS, web and API. CDK states that it maintains SOC 1 and SOC 2 attestations and ISO/IEC 27001:2022 certification, and uses the NIST Cybersecurity Framework. Customer Care Portal support includes AI-driven self-service, live agent chat, phone support and online case submissions. CDK says it has empowered dealers with technology for over 50 years.
Who it suits
CDK CRM suits auto dealerships and the Sales and Service teams that manage leads, appointments, customer communications and follow-up. It is also a fit for dealership teams that want marketing, reporting, mobile tools and Fortellis Automotive Commerce Exchange APIs in their CRM workflows.
What it does well
- Unified inbox brings email, text, chat and other conversations together.
- AI Virtual Assistant engages, routes and follows up with leads.
- Includes DMS integration, lead routing and lead-source capture.
- Flexible dashboards and reports track dealership performance and trends.
- Customer Care Portal offers chat, phone and online case submissions.
What to know first
- Pricing is available on request.
- A demo or contact with CDK is required for pricing.
- Mobile tools are described, while the listed platforms are Android, iOS, web and API.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Front Office additional application | Per dealer/month; each additional application · CRM and Desking package applications | $100 a month |
| Extract-only base | Per dealer/month base fee · Extract integration · data types billed separately at $23 each | $28 a month |
| Front Office package | Per dealer/month; first application · CRM and Desking · extracts customers, vehicle inventory, pending/finalized deals, closed repair orders · writebacks | $285 a month |
| Customer Writeback | Per dealer/month · Customer data writeback integration | $65 a month |
| CDK CRM | Request demo · Pricing not publicly listed · dealership CRM | On request |
As cdkglobal.com lists them, read 14 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the CDK CRM product website.
- Request a demo or contact CDK about pricing.
- Choose among the listed Android, iOS, web and API platforms for your workflows.
Verdict
Consider CDK CRM if your dealership needs lead handling, customer communications and follow-up across Sales and Service, with reporting and marketing tools in the same product. Pricing is available on request, so dealerships should contact CDK or request a demo to discuss the plan.
Questions
How much does CDK CRM cost?
Pricing is on request. CDK directs prospective customers to request a demo or contact the company.
Which platforms are listed for CDK CRM?
The listed platforms are Android, API, iOS and web.
Does CDK CRM integrate with a DMS?
Yes. DMS integration is listed as a capability.
What customer communication tools does it include?
The Unified Customer Inbox brings email, text, chat and other customer conversations into one centralized inbox. SMS messaging is also listed.
What support does CDK provide?
The Customer Care Portal offers AI-driven self-service, live agent chat, phone support and online case submissions.
Who makes CDK CRM?
CDK Global provides CDK CRM. The company says it has empowered dealers with technology for over 50 years.
Facts from CDK CRM's own pages
- AI features
- The product page describes AI-powered assistants, automated summaries, and intelligent writing tools for dealership workflows. · cdkglobal.com, 7 Oct 2026
- AI Virtual Assistant
- AIVA automatically handles lead conversations, routing and follow-up, with dealership-specific knowledge used for responses. · cdkglobal.com, 14 Oct 2026
- AI writing and summaries
- The CRM can summarize conversations and draft or refine customer responses with AI assistance. · cdkglobal.com, 14 Oct 2026
- Analytics
- The product page describes flexible dashboards and reports for tracking dealership performance, activity, and trends. · cdkglobal.com, 7 Oct 2026
- API products
- Publicly listed API products include CRM Direct Post, Product Reference, Sales Opportunity, Sales Activities and Sales Customer APIs. · www2.cdkglobal.com, 14 Oct 2026
- Async integration
- CDK asynchronous APIs use event-driven updates, OpenAPI conventions, ordered delivery and OAuth2-secured relays. · cdkglobal.com, 14 Oct 2026
- Audience
- CDK CRM is presented for auto dealerships and dealership Sales and Service teams. · cdkglobal.com, 7 Oct 2026
- Company
- CDK says it has empowered dealers with technology for over 50 years. · cdkglobal.com, 7 Oct 2026
- Company facts
- LinkedIn lists CDK Global as a privately held Austin, Texas software company founded in 1972 with 5,001–10,000 employees and nearly 15,000 North American retail locations served. · linkedin.com, 14 Oct 2026
- Compliance
- CDK reports SOC 1 and SOC 2 attestations, ISO/IEC 27001:2022 certification and alignment with the NIST Cybersecurity Framework. · cdkglobal.com, 14 Oct 2026
- CRM API
- Fortellis-hosted CDK CRM APIs support record retrieval, historical-record access, record creation or editing, and asynchronous updates. · www2.cdkglobal.com, 14 Oct 2026
- Customer communications
- The Unified Customer Inbox brings email, text, chat, and other customer conversations into one centralized inbox. · cdkglobal.com, 7 Oct 2026
- Customer data platform
- CDK’s built-in CDP claims 257 million unique consumer IDs and surfaces unified profiles inside sales, service and operations workflows. · cdkglobal.com, 14 Oct 2026
- Data portability
- CDK says export and import tools are available without charge for systems built or controlled by customers or ISVs. · cdkglobal.com, 14 Oct 2026
- Developer documentation
- Fortellis is described as providing detailed API and implementation documentation with a developer-focused exchange. · www2.cdkglobal.com, 14 Oct 2026
- Headquarters
- Austin, Texas, United States · cdkglobal.com, 28 Sept 2026
- Integrations
- CDK CRM APIs are built for the Fortellis Automotive Commerce Exchange and support retrieval, historical access, record creation or editing, and real-time updates. · www2.cdkglobal.com, 7 Oct 2026
- Lead response
- CDK says its AI Virtual Assistant automatically engages leads through AI-powered conversations, intelligent routing, and timely follow-up. · cdkglobal.com, 7 Oct 2026
- Limit: Android app
- Google Play reviewers report crashes that lose work, disabled notifications, limited navigation and unhelpful support. · play.google.com, 14 Oct 2026
- Limit: Apple app
- Apple reviewers report notification failures, severe lag or outages, crashes, editing restrictions after check-in and compatibility problems on iPhone and iPad. · apps.apple.com, 14 Oct 2026
- Limit: Capterra complaints
- Capterra’s review summary cites bugs, slow support, service-department limitations, costly pricing, difficult implementation and downtime concerns. · capterra.com, 14 Oct 2026
- Limit: feature gaps
- G2 complaints include weaker texting and email follow-up, lagging AI capabilities, missing service tooling in the sales product and absent automatic reports. · g2.com, 14 Oct 2026
- Limit: GetApp reviewers
- GetApp reviewers report outdated or unintuitive screens, bugs, slowdowns, integration problems, inconsistent support and weak mobile functionality. · getapp.com, 14 Oct 2026
- Limit: reliability and support
- G2 reviewers report that the system can be slow or inaccessible for several days each month and that support responses are slow or insufficiently knowledgeable. · g2.com, 14 Oct 2026
Where CDK CRM stands on Freedom251
- Automotive CRM Software#6 of 33