Freedom251 › Automotive CRM Software
DealerPilot
What DealerPilot is
DealerPilot brings stock management, CRM, sales, vehicle preparation, invoicing and analytics together for independent used car dealers in the UK. Entering a registration can fill in vehicle details and MOT history using DVLA and MOT data. Its CRM connects conversations to vehicles and deal stages, covering enquiries, appointments, proposals and handovers. Dealers can record sales, part-exchanges and finance, then create VAT invoices with one click. Vehicle preparation is tracked through Incoming, In Preparation and Ready for Sale stages, with blockers and rush flags. Every plan includes iOS and Android access for plate scanning, tasks, bookings and reminders. Professional and Enterprise include GPT-4o-powered AI for questions about stock, sales, workflow and reminders. DealerPilot describes itself as UK-hosted and GDPR-compliant, and offers personal onboarding to help migrate stock and teams from spreadsheets. Plans start at £49 a month; a 14-day trial requires no credit card but is limited to 10 vehicles and 2 staff.
Who it suits
DealerPilot is aimed at independent used car dealerships in the UK, particularly those with roughly 10–200 vehicles. Its mobile access and vehicle preparation workflow may suit teams tracking stock and deals across staff.
What it does well
- Registration lookup fills vehicle details and MOT history.
- CRM links conversations, vehicles and deal stages.
- Every plan includes iOS and Android access.
- Professional and Enterprise include built-in AI.
- Personal onboarding supports migration from spreadsheets.
What to know first
- No free plan is listed.
- Trial is limited to 10 vehicles and 2 staff.
- Starter supports up to 25 vehicles and 2 staff.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Professional | monthly; annual billing available · up to 100 vehicles · 8 staff · Starter features · marketplace lead inbox · SMS walkarounds · Ask DealerPilot AI · battery rotation · finance payouts · commissions/analytics · monthly export · priority support | £129 a month |
| Enterprise | monthly; annual billing available · unlimited vehicles · unlimited staff · Professional features · custom integrations · dedicated account manager · phone/video support | £249 a month |
| Starter | monthly; annual billing available · up to 40 vehicles · 3 staff · DVLA/MOT lookup · leads · prep/tasks/valet · VAT invoicing · CRM · diary/test-drive e-sign · iOS/Android · email support | £79 a month |
As dealerpilot.co.uk lists them, read 20 Oct 2026. The maker's own page has the final word.
Verdict
DealerPilot combines dealership records, sales workflows and mobile access, with higher-tier plans adding AI and expanded support. The 14-day trial has stated vehicle and staff limits, and paid plans begin at £49 a month.
Facts from DealerPilot's own pages
- AI
- Built-in AI is included with Professional and Enterprise, is powered by GPT-4o, and can answer questions about stock, sales, workflow and reminders. · dealerpilot.co.uk, 9 Oct 2026
- AI assistant
- Ask DealerPilot supports chat, voice input and number-plate reading on Professional and Enterprise plans, subject to fair-use limits. · dealerpilot.co.uk, 20 Oct 2026
- AI data handling
- Optional AI sends questions, relevant records, voice audio or plate images to OpenAI; recordings are not retained and API data is not used for model training. · dealerpilot.co.uk, 20 Oct 2026
- Battery management
- Battery rotation identifies cars due for charging and records when charging was completed. · dealerpilot.co.uk, 20 Oct 2026
- Changelog: September 2026
- Recent releases added newest-first stock sorting and mileage flags, warranty-inclusive sales prints, rebuilt lead stages, SMS walkaround tracking, vendor directories and role-based costing. · dealerpilot.co.uk, 20 Oct 2026
- Company listing
- SourceForge lists DealerPilot as founded in 2026 and based in the United Kingdom. · sourceforge.net, 20 Oct 2026
- Cost controls
- Purchase, MOT, service and parts costs are recorded against vendors, with role-based visibility for cost prices. · dealerpilot.co.uk, 20 Oct 2026
- CRM
- The CRM links customer conversations with vehicles and deal stages, and supports enquiries, appointments, proposals and handovers. · dealerpilot.co.uk, 9 Oct 2026
- CRM and diary
- The platform includes customer CRM, a diary, test-drive electronic signatures, commissions, finance-company records and analytics. · dealerpilot.co.uk, 20 Oct 2026
- Developer documentation
- The official site exposes no public API reference, SDK repository or developer documentation; integrations are described at a high level in legal pages. · dealerpilot.co.uk, 20 Oct 2026
- Founder background
- The founder describes two years in sales, administration and management at a UK independent dealership before building DealerPilot. · dealerpilot.co.uk, 20 Oct 2026
- Independent listing status
- TopBusinessSoftware labels its page as verified customer reviews but displays no numerical rating or individual review text. · topbusinesssoftware.com, 20 Oct 2026
- Integrations
- Enterprise customers can arrange custom integrations, while the terms describe API connections for WhatsApp, marketplaces, websites and partners. · dealerpilot.co.uk, 20 Oct 2026
- Intended customers
- DealerPilot says it is designed for independent UK used car dealers, particularly dealerships with roughly 10–200 vehicles. · dealerpilot.co.uk, 9 Oct 2026
- Invoicing
- Deal Desk creates VAT margin-scheme invoices that can be signed on screen and emailed. · dealerpilot.co.uk, 20 Oct 2026
- Lead pipeline
- Marketplace enquiries are attached to the customer and vehicle and organized into New, Contacted and In progress stages. · dealerpilot.co.uk, 20 Oct 2026
- Licence
- The terms say Nurani Ventures owns or licenses the service software and grants customers a limited use right, indicating proprietary software. · dealerpilot.co.uk, 20 Oct 2026
- Limit: AI and external data
- The terms warn that AI output and third-party data such as DVLA or MOT results may be incomplete or wrong and must be checked. · dealerpilot.co.uk, 20 Oct 2026
- Limit: app login reliability (separate DealerPILOT HR app)
- Apple reviewers repeatedly report that saved credentials and workplace details are forgotten, forcing repeated logins. · apps.apple.com, 20 Oct 2026
- Limit: app stability (separate DealerPILOT HR app)
- Apple reviewers report white-screen freezes and crashes during normal use. · apps.apple.com, 20 Oct 2026
- Limit: marketplace publishing
- DealerPilot states that it captures marketplace enquiries but does not publish or synchronize vehicle listings to those marketplaces. · dealerpilot.co.uk, 20 Oct 2026
- Limit: uptime
- The terms provide the service as-is and do not guarantee uninterrupted or error-free operation. · dealerpilot.co.uk, 20 Oct 2026
- Maker legal entity
- DealerPilot is operated by Nurani Ventures Ltd, registered in England and Wales under company number 17496153. · dealerpilot.co.uk, 20 Oct 2026
- Marketplace sources
- The inbox can capture emailed enquiries from Auto Trader, eBay Motors, Motors.co.uk, Gumtree, CarGurus and Cazoo. · dealerpilot.co.uk, 20 Oct 2026
Where DealerPilot stands on Freedom251
- Automotive CRM Software#4 of 33