Freedom251 › Auto Dealer Software
ProMax Complete
What ProMax Complete is
ProMax Complete is a dealership platform that brings customer relationship management, deal desking, credit, compliance, data mining, inventory, and lead generation together. Its Lender Select feature calculates dealer reserve across multiple lenders and supports desking a deal from a customer profile. A Daily Workplan dashboard highlights follow-ups that need attention and provides customizable lead management and workflows. Data Mining brings together customer, credit, service, inventory, and website data to help dealerships find sales opportunities and create targeted campaigns.
The platform includes texting with automated follow-ups, templates, and personalized messages, as well as a Covideo integration for sending video messages by text. Its mobile app supports logging ups, scanning VINs, managing workplans, checking inventory, eSign, reports, and customer messaging on smartphones and tablets. ProMax Complete runs in a browser and supports Chrome, Safari, Firefox, and Windows; the maker says Chrome is the best-optimized browser. It is available on Android, iOS, and the web. The maker says it integrates with major DMSs and many smaller ones, and names Route One, DealerTrack, CUDL, ACC, and GFS. Pricing is on request. ProMax says it was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025.
Who it suits
ProMax Complete suits auto dealerships looking to manage leads, deal workflows, credit, compliance, inventory, and customer messaging in one platform. Its mobile app may suit dealership staff who need workplans, inventory, VIN scanning, eSign, reports, and messaging on smartphones or tablets.
What it does well
- Combines CRM, desking, credit, compliance, data mining, inventory, and lead generation.
- Calculates dealer reserve across multiple lenders with Lender Select.
- Customizable Daily Workplans surface time-sensitive follow-ups.
- Mobile app supports VIN scanning, eSign, inventory, and messaging.
- Integrates with major DMSs and named lender and credit tools.
What to know first
- Pricing is available only on request.
- The maker says Chrome is the best-optimized browser.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| ProMax Complete | Pricing is not listed; schedule a demo | On request |
As promaxunlimited.com lists them, read 8 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the ProMax Complete website.
- Schedule a demo to discuss the product and pricing.
- Use the browser platform with Chrome, Safari, Firefox, or Windows.
- Access the mobile app on Android or iOS.
Verdict
Dealerships seeking connected lead, deal, credit, compliance, and inventory workflows may find ProMax Complete a fit, particularly if mobile access and DMS connections matter. Buyers should request pricing to assess the cost for their dealership.
Questions
How much does ProMax Complete cost?
Pricing is on request. The maker directs buyers to schedule a demo.
Which platforms does ProMax Complete support?
It is available on the web, Android, and iOS. The browser version officially supports Chrome, Safari, Firefox, and Windows, and the maker says it is best optimized for Chrome.
Does ProMax Complete integrate with DMSs?
Yes. The maker says it integrates with all major DMSs and many smaller ones, and names Route One, DealerTrack, CUDL, ACC, and GFS.
What messaging does ProMax Complete include?
It includes texting with automated follow-ups, templates, and personalized messages, plus a certified Covideo integration for video messages by text.
Which credit bureaus are integrated?
The maker says Equifax, TransUnion, and Experian are integrated into dealership workflows.
Who makes ProMax Complete?
ProMax says it was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025.
Facts from ProMax Complete's own pages
- Browser support
- ProMax Complete runs in a browser; the maker says it is best optimized for Chrome and officially supports Chrome, Safari, Firefox, and Windows. · promaxunlimited.com, 8 Oct 2026
- Company history
- ProMax says it was founded in 1994 and launched ProMax Complete with integrated credit and compliance in 2025. · promaxunlimited.com, 8 Oct 2026
- Compliance standards
- The security page says its platforms are engineered for FCRA and GLBA adherence and that disaster recovery strategies are tested twice a year. · promaxunlimited.com, 8 Oct 2026
- Credit and compliance
- The FAQ says Equifax, TransUnion, and Experian are integrated into dealership workflows and that compliance permissions and consumer consent are stored in the platform. · promaxunlimited.com, 8 Oct 2026
- Data mining
- Data Mining combines customer, credit, service, inventory, and website data to help dealers identify sales opportunities and build targeted campaigns. · promaxunlimited.com, 8 Oct 2026
- Deal workflow
- Its Lender Select feature automatically calculates dealer reserve across multiple lenders and supports deal desking from the customer profile. · promaxunlimited.com, 8 Oct 2026
- Founded
- 1994 · promaxunlimited.com, 28 Sept 2026
- Headquarters
- The company lists offices in Bettendorf, Iowa, and Mission, Kansas. · promaxunlimited.com, 8 Oct 2026
- Integrations
- The maker says ProMax Complete integrates with all major DMSs and many smaller ones, and names Route One, DealerTrack, CUDL, ACC, and GFS integrations. · promaxunlimited.com, 8 Oct 2026
- Messaging
- The platform includes texting with automated follow-ups, templates, and personalized messaging, plus a certified Covideo integration for video messages by text. · promaxunlimited.com, 8 Oct 2026
- Mobile app
- The mobile app supports logging ups, scanning VINs, managing workplans, checking inventory, eSign, reports, and customer messaging on smartphones and tablets. · promaxunlimited.com, 8 Oct 2026
- Product
- ProMax Complete combines CRM, desking, credit, compliance, data mining, inventory, and lead generation in a unified platform for auto dealerships. · promaxunlimited.com, 8 Oct 2026
- Security
- ProMax says it conducts third-party penetration testing, weekly vulnerability scans, and 24/7/365 security monitoring, and encrypts data in motion and at rest. · promaxunlimited.com, 8 Oct 2026
- Support
- The site lists dealer support and training by phone at (844) 322-9034 and technical support at (877) 899-4242. · promaxunlimited.com, 8 Oct 2026
- Workplans
- The Daily Workplan dashboard surfaces time-sensitive follow-ups and supports customizable lead management and workflows. · promaxunlimited.com, 8 Oct 2026
Where ProMax Complete stands on Freedom251
- Auto Dealer Software#6 of 18
- Automotive CRM Software#22 of 33