Freedom251 › Automotive CRM Software
KUKUI
by KUKUI
What KUKUI is
KUKUI provides marketing and customer-engagement software for independent automotive repair shops, with web, iOS, and Android access. Its tools span branded websites, customer records, outreach, communications, and marketing analytics. Websites include an SSL certificate, SEO optimization, review management, tracking phone numbers, and a QR code generator. The customer database can track spend history, vehicles, visit frequency, and revenue, with analytics and automated retention outreach. Communication features include two-way SMS, text marketing, live web chat, online booking, and a loyalty program. Listed integrations include POS/SMS, Google Reviews, Yelp Reviews, Facebook Reviews, and My Garage. Its Shop-Ware integration provides marketing metrics and tools through the KUKUI dashboard. AI Call Insights analyzes recorded shop calls for scores, customer-demand insights, and trends. KUKUI says this feature uses OpenAI's business API, does not train models on call data, and allows requests to delete stored transcripts and scores. Plans have 12-month agreements. Pricing is on request for Pro and Pro+; listed services include Marketing and Websites at $399 a month each, and Complete from $719 a month.
Who it suits
KUKUI is aimed at independent automotive repair shops that want website, customer outreach, communications, and marketing tools in one service.
What it does well
- Available on web, iOS, and Android.
- Includes two-way SMS and online booking.
- Tracks customer history and marketing analytics.
- AI Call Insights supports transcript deletion requests.
What to know first
- No free plan is listed.
- Plans require a 12-month agreement.
- Pro and Pro+ pricing is on request.
- Advertising management add-ons cost 20% of ad spend.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Text Connect Platform | À la carte price · 2-way SMS | $257 a month |
| Websites | À la carte price · branded website · SSL and SEO · review management · tracking phone numbers | $399 a month |
| Marketing | À la carte price · CRM and customer database · marketing analytics · email templates · retention campaigns | $399 a month |
| Yext NAP | À la carte price · directory listing consistency | $49 a month |
| Basic | Capterra-listed basic tier; exact inclusions not specified | $499 a month |
| KUKUI Complete | From $719 /mo; plans are on a 12-month agreement. · Includes Core features · Social Media Management · Yext NAP Consistency · AI Call Insights | $719 a month |
| AI Call Insights | À la carte price · call scoring and analytics | $79 a month |
| Social Toolkit | À la carte price | $79 a month |
The first 8 of 12 plans, as kukui.com lists them, read 4 Oct 2026. The maker's own page has the final word. Every plan
Verdict
KUKUI combines shop marketing, customer engagement, and call analysis, with multiple listed integrations. Shops should account for the 12-month agreement and the separately stated ad-management charge.
Facts from KUKUI's own pages
- AI call analysis
- AI Call Insights analyzes recorded shop calls and provides call scoring, customer demand insights, and trends over time. · kukui.com, 4 Oct 2026
- AI Call Insights
- AI Call Insights transcribes and scores recorded calls, assigns a 1–100 lead-viability score, identifies demand keywords and provides coaching suggestions. · kukui.com, 15 Oct 2026
- AI data handling
- KUKUI says AI Call Insights uses OpenAI's business API, does not train models on customer call data, restricts access between customers and supports deletion requests. · kukui.com, 15 Oct 2026
- Analytics
- Shop analytics show real-time revenue, vehicle counts and customer-conversion information, while the dashboard tracks leads, calls, appointments and marketing performance. · kukui.com, 15 Oct 2026
- Call tracking
- Dedicated tracking numbers identify callers and connect call activity to follow-up and marketing measurement. · kukui.com, 15 Oct 2026
- Communication
- KUKUI Core includes 2-way SMS, text marketing, live web chat, online booking, and a loyalty program. · kukui.com, 4 Oct 2026
- Company legal name
- The privacy policy identifies the provider as KUKUI Holdings, Inc., a Delaware corporation. · kukui.com, 15 Oct 2026
- Company scale
- KUKUI's about page says more than 2,200 auto shops have chosen the platform. · kukui.com, 15 Oct 2026
- Contract
- KUKUI states that plans are on a 12-month agreement. · kukui.com, 4 Oct 2026
- CRM
- The CRM manages customer data and sales follow-up while tracking text, email and phone interactions. · kukui.com, 15 Oct 2026
- Data export and deletion
- After termination, client data remains available for export or download for 30 days, after which KUKUI may delete it unless legally required to retain it. · kukui.com, 15 Oct 2026
- Digital vehicle inspections
- Digital Vehicle Inspections are offered as an add-on with visual reports intended to support customer education and upselling. · kukui.com, 15 Oct 2026
- Email campaigns
- Users can build, send and track email campaigns with templates and an email-blast module. · kukui.com, 15 Oct 2026
- Founded
- G2 lists KUKUI as founded in 2011 and serving customers since that year. · g2.com, 15 Oct 2026
- Free plan
- No · kukui.com, 22 Sept 2026
- Headquarters
- KUKUI lists 1930 Village Center Circle #3-3430, Las Vegas, Nevada 89134 as its contact address. · kukui.com, 15 Oct 2026
- Integrations
- KUKUI advertises POS/shop-management integrations including Shopmonkey, NAPA TRACS, Shop-Ware, Frazer, AutoFluent, AutoShop, Tekmetric and ALLDATA. · capterra.com, 15 Oct 2026
- Lead follow-up
- A lead follow-up module is designed to track prospects so staff do not miss opportunities. · kukui.com, 15 Oct 2026
- Limit: response and workload
- Some Software Advice reviewers report slow responses and having to do too much work themselves for the price. · softwareadvice.com, 15 Oct 2026
- Limit: review integrations
- A reviewer said KUKUI's review capture was less beneficial than reviews collected directly on Google or Yelp. · softwareadvice.com, 15 Oct 2026
- Limit: templated websites
- Reviewers complain that KUKUI websites can look basic, cookie-cutter and overly dependent on stock photos. · softwarefinder.com, 15 Oct 2026
- Live scheduling
- Live Scheduler lets prospects select services and request online appointments through a configurable calendar integrated with shop operations. · kukui.com, 15 Oct 2026
- Loyalty
- My Rewards is a loyalty and referral program included in the Pro package. · kukui.com, 15 Oct 2026
- Notable news
- KUKUI announced on July 27, 2023 that Eric Harber became chief executive officer. · kukui.com, 15 Oct 2026
Where KUKUI stands on Freedom251
- Automotive CRM Software#20 of 33
- Marketing Automation Software#112 of 131