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Instead of Mailchimp

Mailchimp alternatives

Mailchimp brings together email campaigns, automation, audience segmentation, landing pages and A/B testing. Its web, iOS and Android apps, 300 native integrations, custom domains and popups and sticky bars give teams several ways to build and manage campaigns. The free plan costs nothing and includes 250 contacts and 500 emails per month; Mailchimp's overall subscriber and monthly send limits are 500 and 5,000. Prices for Essentials, Standard and Premium are not provided, though their starting tiers specify different contact, email, audience and seat allowances.

  1. 1

    OpenEMM

    by OpenEMM
    Free plan Open source APILinuxMac+3

    Free email marketing across desktop and web platforms — OpenEMM offers free email automation, segmentation, landing pages and A/B testing across web, API, Linux, macOS, Windows and self-hosted platforms.

    Free plan Visit site
  2. 2

    Direct Mail

    by Direct Mail
    Free plan iPhoneMac

    Mac users creating and tracking email campaigns — Direct Mail is a Mac email marketing app with campaign creation, sending and tracking, plus iOS and macOS support.

    Free plan Visit site
  3. 3

    Firepush

    by Firepush
    Free plan AndroidiPhoneWeb

    Shopify stores using web-push campaigns — Firepush focuses on Shopify web push, with cart recovery, price-drop and back-in-stock alerts instead of Mailchimp's email campaign toolkit.

    Free plan · paid from $13/mo Visit site
  4. 4

    listmonk

    Free plan Open source APILinuxMac+3

    Self-hosted one-way newsletters and mailing lists — listmonk is an open-source, self-hosted mailing list manager with SQL segmentation and transactional email, SMS and WhatsApp message support.

    Free plan Visit site
  5. 5

    phpList

    by phpList
    Free plan APILinuxSelf-hosted+1

    Self-hosted email campaigns with a 3,000-subscriber limit — phpList provides free self-hosted email marketing with a 3,000-subscriber limit and 9,000 monthly sends.

    Free plan Visit site
  6. 6

    SendPulse

    by SendPulse
    Free plan AndroidAPIExtension+2

    Email marketing without landing pages — SendPulse includes email automation, segmentation and A/B testing but no landing pages, unlike Mailchimp.

    7.4 Free plan · paid from $9.60/mo (annual) Visit site
  7. 7

    Twilio Segment

    by Twilio Segment
    Free plan AndroidAPIiPhone+1

    Teams focused on customer data and integrations — Twilio Segment centers on customer data, with 700+ integrations on its free plan, rather than Mailchimp's email marketing toolkit.

    7.3 Free plan · paid from $120/mo · 14-day trial Visit site
  8. 8

    HubSpot Marketing Hub

    by HubSpot Marketing Hub
    Free plan AndroidAPIiPhone+1
    7.7 Free plan · 14-day trial Visit site
  9. 9

    GetResponse

    by GetResponse
    Free plan AndroidAPIiPhone+1
    7.6 Free plan · paid from $15.58/mo (annual) · 14-day trial Visit site
  10. 10

    Odoo Marketing Automation

    by Odoo Marketing Automation
    Free plan WebiPhoneAndroid
    7.5 Free plan Visit site
  11. 11

    Mautic

    Free plan APISelf-hostedWeb
    7.5 Free plan · paid from €247.50/mo (annual) · 14-day trial Visit site
  12. 12

    E-goi

    by E-goi
    Free plan AndroidAPIExtension+2
    7.5 Free plan · paid from $11.75/mo · 14-day trial Visit site
  13. 13

    Freshmarketer

    by Freshmarketer
    Free plan APIWeb
    7.4 Free plan · paid from $15/mo (annual) · 21-day trial Visit site
  14. 14

    Aritic PinPoint

    by Aritic PinPoint
    Free plan AndroidAPIExtension+2
    7.4 Free plan · paid from $59/mo · 30-day trial Visit site
  15. 15

    Klaviyo

    by Klaviyo
    Free plan Web
    7.2 Free plan Visit site
  16. 16

    Intempt Marketing

    Free plan AndroidAPIiPhone+3
    7.2 Free plan · paid from $19.20/user/mo (annual) Visit site
  17. 17

    Systeme.io

    by Systeme.io
    Free plan APIWeb
    7.1 Free plan · paid from $17/mo Visit site
  18. 18

    Dittofeed

    Free plan APISelf-hostedWeb
    7.1 Free plan · 14-day trial Visit site
  19. 19

    PushAd Marketing Automation

    by PushAd Marketing Automation
    Free plan AndroidAPIiPhone+1
    7.1 Free plan Visit site
  20. 20

    BenchmarkONE

    Free plan AndroidAPIiPhone+1
    7.1 Free plan Visit site
  21. 21

    Omnisend

    by Omnisend
    Free plan Web
    7.0 Free plan · paid from $16/mo Visit site
  22. 22

    Zixflow

    Free plan WebiPhoneAndroid
    7.0 Free plan · paid from $39/mo (annual) · 7-day trial Visit site
  23. 23

    Brevo Conversations

    by Brevo Conversations
    Free plan AndroidAPIiPhone+1
    7.0 Free plan · paid from $15/user/mo Visit site
  24. 24

    Togile CRM

    by Togile CRM
    Free plan AndroidAPIiPhone+1
    7.0 Free plan · paid from ₹36,000/yr · 14-day trial Visit site
  25. 25

    EngageBay

    by EngageBay
    Free plan Web
    6.9 Free plan · paid from $11.04/user/mo Visit site
  26. 26

    Flashy

    Free plan APIWeb
    6.9 7-day trial Visit site
  27. 27

    VBOUT

    by VBOUT
    Free plan APIWeb
    6.9 Free plan · 14-day trial Visit site
  28. 28

    Qorus

    by Qorus
    Free plan AndroidiPhoneWeb
    6.9 Free plan Visit site
  29. 29

    FireDrum Email Marketing

    by FireDrum Email Marketing
    Free plan Web
    6.7 Free plan · paid from $10/mo Visit site

The alternatives here trade that bundle for specific strengths: free and self-hosted email tools, Mac-focused campaign software, or Shopify web-push marketing. SendPulse offers similar core email capabilities but no landing pages, while Twilio Segment centers on customer data rather than an email campaign toolkit. Before switching, weigh platform fit, hosting needs, contact and sending allowances, and whether automation, segmentation, testing or landing pages matter to your work. Also compare any stated paid starting price with Mailchimp's free plan.

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