GraceSoft Hospitality CRM

Overview

GraceSoft Hospitality CRM is a guest relationship platform built for accommodation businesses, from small inns to multi-property groups. It is best suited to properties that want guest engagement tied to reservations and loyalty activity, rather than a CRM bundled into an entry-level property-management plan. Its strongest case is the connected booking and guest-engagement workflow; CRM access through the property-management plans requires Platinum.

Key features

Guest records and booking workflows

Guest profiles, reservation details, communications, feedback, and engagement activity are brought together, with unified profiles and interaction visibility across properties. Email addresses and other identifying information help prevent duplicate records, a useful safeguard for groups managing repeat guests across locations. Direct integration with GraceSoft Easy InnKeeping PMS synchronizes profiles, reservations, loyalty activity, and communication history, making this most compelling for properties already using that system.

The Guest Hub lets guests update their profiles, review reservations and booking history, make payments, and purchase products or services. Staff can create and email quotations, accept guest payments, and turn quotations into confirmed reservations. That links inquiry handling to booking, though the workflow will matter less to properties that only need campaign management.

Marketing and loyalty

Campaign tools support segmentation by preferences and behavior, targeted promotions, and direct-booking opportunities. Properties can manage memberships, points, reward redemption, discounts, and membership tiers. Together, these features suit operators trying to connect repeat-stay incentives with relevant outreach, rather than treating loyalty and marketing as separate tasks.

Integrations and security

Premium and Platinum property-management plans connect with Booking.com, Airbnb, Vrbo, Expedia, and other channels without extra commission fees. GraceSoft also lists payment gateway integrations with Stripe, Square, Authorize.Net, Cashfree, Shift4, Moneris, Payfactory, and BridgPay. The company says it achieved SAQ A PCI DSS compliance and that its applications do not electronically store, process, or transmit cardholder data on its systems or premises. Support is available by live chat, phone, and email 24 hours a day, 7 days a week.

Pricing

GraceSoft offers a free 14-day trial and a free Lite property-management plan. Lite costs nothing and includes Front Desk, Booking Engine (Facebook & Website), Payment Gateway, Basic Reports, and email support only. It does not include CRM, so it is an option for basic front-desk and booking needs, not a way to use the CRM at no cost.

The paid property-management plans are billed monthly and priced for the Americas and 1–20 rental units: Basic is $89 a month, Advanced is $149 a month, and Premium is $199 a month. CRM is not included in any of those tiers. Premium adds channel integrations without extra commission fees, but a buyer seeking GraceSoft CRM within the property-management lineup must move to Platinum.

Platinum costs $259 a month, billed monthly, for the Americas and 1–20 rental units. It includes CRM, QuickBooks, and PriceLabs Integration. It is the clearest published route to CRM access for properties that also want the broader property-management package, though its price is a meaningful step up from Premium.

The dedicated GraceSoft CRM plan has custom pricing. Its stated inclusions are setup and configuration, guest segmentation, automated email campaigns, interaction tracking, and reports. Properties wanting the CRM without the property-management bundle should request pricing and confirm the terms directly.

Platforms

GraceSoft Hospitality CRM is available on Android, iOS, and the web.

Who it's for

The product is designed for hotels, resorts, vacation rentals, bed and breakfasts, inns, motels, campgrounds, RV parks, dude ranches, and multi-property groups. The broad property range is a strength, while the synchronized guest history and cross-property visibility are particularly relevant to operators managing repeat visitors across locations. Its quotation-to-reservation process also fits properties that want to handle booking inquiries and payments in the same workflow as guest relationships.

It is less suitable for a small property that needs only a low-cost property-management plan with CRM included: Basic, Advanced, and Premium exclude CRM. For those buyers, the dedicated CRM plan's custom pricing needs to be weighed against the Platinum bundle.

Pros and cons

• Pro: Guest Hub and quotation conversion connect guest self-service, payments, and reservation creation, useful for properties handling direct booking inquiries.
• Pro: Unified profiles and synchronized PMS history support continuity across multiple properties and guest interactions.
• Pro: Loyalty management combines points, rewards, discounts, and tiers with segmented campaign tools.
• Pro: Round-the-clock support across chat, phone, and email gives lodging operators multiple ways to seek help.
• Con: CRM is excluded from the three lower paid property-management tiers, limiting the value of those plans for buyers who require built-in CRM.
• Con: The dedicated CRM plan has custom pricing, so buyers cannot compare its cost with the monthly property-management tiers without requesting a quote.

Alternatives

Compare options in the Hospitality CRM Software directory. PageCRM is worth considering for buyers who want a freemium option across web, iOS, and Android. Choose Scidoo CRM if its broad platform coverage, including desktop and API options, better suits your environment; its CRM price is provided on request. D-EDGE CRM is another paid alternative with Android, iOS, web, and API support. dailypoint 360° is a hotel-focused CRM/CDP and loyalty platform with custom pricing and a demo-based sales process. BookOne CRM is a paid option with a free trial and a Starter plan covering front office and reservations, housekeeping and maintenance, reporting and analytics, and administration, users, and security. Consider Cloudbeds Guest Marketing, For-Sight, or GuestMaker as other paid alternatives.

Verdict

GraceSoft Hospitality CRM is a strong fit for lodging operators that want guest profiles, booking workflows, loyalty, and targeted marketing connected, especially across multiple properties or with GraceSoft Easy InnKeeping PMS. The main reason to choose it is that breadth of connected guest engagement; the main reason to look elsewhere is the cost structure, with CRM absent from lower paid tiers and the dedicated CRM plan requiring a custom quote.