Freedom251 › Hospitality CRM Software
Bookboost
What Bookboost is
Bookboost brings hospitality CRM, guest messaging, and automation into one platform for businesses seeking to build guest loyalty and reduce reliance on online travel agencies. Its Customer Data Platform combines information from property systems, booking engines, and guest channels into cleaned, deduplicated profiles across properties. The visual journey builder supports reservation-triggered pre-arrival, in-stay, and post-stay messages. Teams can send targeted email, SMS, and WhatsApp campaigns, run A/B tests, and use a low-code email builder. The Inbox gathers messages from WhatsApp, email, SMS, webchat, Booking.com, and Expedia with routing and reservation context. A guest-facing web app supports check-in, guest information, feedback, and self-service without an app download. The directory lists more than 70 PMS integrations, and the CDP includes API access. Insights dashboards report campaign ROI, guest satisfaction, segment performance, and guest lifetime value. Listed room-based monthly prices include Customer Data Platform at 2.60 USD, Journey at 3.30 USD, and Inbox at $3.30 per room. The pricing page also lists a minimum monthly fee of US$465. Bookboost offers web and API platforms, not a mobile app.
Who it suits
Bookboost is for hotels, hostels, apartments, and hospitality groups that need guest profiles, messaging, campaigns, or automated journeys. Its room-based pricing and hospitality integrations are relevant to property operators.
What it does well
- Combines guest data across properties.
- Supports email, SMS, and WhatsApp campaigns.
- Inbox includes OTA messaging and reservation context.
- Guest web app works without an app download.
- CDP includes API access.
What to know first
- No free plan.
- Pricing page lists a US$465 minimum monthly fee.
- Door Locks add-on is marked coming soon.
- Mobile app is not available.
Limits
Pricing details state a minimum monthly fee of US$465. Guest App is an add-on that requires Journey, Journey requires Customer Data Platform, and the Door Locks add-on is marked coming soon and requires Guest App.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| AI Agent (Bee) | free to start; flat monthly fee per room after allowance · Draft mode free forever · first 150 autonomous conversations free · requires Inbox | Free |
| Guest App | per room / month · Requires Journey · online check-in/out · digital guide · feedback · upselling · segment personalization | $1.60 a month |
| Broadcasts | per room / month · Email newsletters · SMS/WhatsApp campaigns · audience targeting · A/B testing · low-code builder | $2.10 a month |
| Insights Platform | per room / month · Required for Insights users · analytics by segment, CLTV and journey stage | $2.30 a month |
| Creator Seat | per seat / month · Custom dashboards and data models | $230 a month |
| Customer Data Platform | per room / month · Required · unified profiles · deduplication · segmentation · CLTV · 80+ PMS integrations · CDP API | $2.60 a month |
| Journey | per room / month · Visual journey builder · pre-arrival/in-stay/post-stay flows · real-time triggers · email/SMS/WhatsApp | $3.30 a month |
| Inbox | per room / month · All messaging channels · OTA messaging · assignments · routing rules · quick replies · reservation context | $3.30 a month |
The first 8 of 11 plans, as bookboost.io lists them, read 15 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Visit the Bookboost website.
- Choose a room-based plan such as Customer Data Platform, Journey or Inbox.
- Add Guest App if you need its guest-facing web app; it requires Journey.
- Connect guest data and systems through the CDP and its API or listed integrations.
- Use the web platform or API to work with Bookboost.
Verdict
Bookboost covers guest data, communications, campaigns, and automated journeys, with separate room-based plans and add-ons. Check the listed minimum monthly fee and required dependencies for individual modules when considering its stated per-room prices.
Questions
What does Bookboost do?
It combines hospitality guest data, messaging, campaigns and automated journeys. It also offers a guest-facing web app and performance dashboards.
Which platforms does Bookboost support?
The listed platforms are web and API. The guest-facing app is web-based and does not require guests to download an app.
How much does Bookboost cost?
Listed room-based plans include Guest App at $1.60 a month and Customer Data Platform at $2.60 a month. Pricing details also state a minimum monthly fee of US$465.
What systems can it connect with?
Its integrations directory lists more than 70 PMS systems, including Mews, Apaleo, Oracle and SiteMinder. The Customer Data Platform also includes API access.
Does Bookboost have a free plan?
No. Bookboost is listed as paid, with room-based monthly plans and separately priced seats and add-ons.
Facts from Bookboost's own pages
- Access governance
- The CDP includes role-based access control and audit logs for monitoring access to sensitive data. · bookboost.io, 15 Oct 2026
- AI Agent
- Bee uses guest data to answer multilingual conversations, import knowledge from a website or file, and hand complex cases to staff with history. · bookboost.io, 15 Oct 2026
- Analytics
- Bookboost Insights provides dashboards and reporting for campaign ROI, guest satisfaction, segment performance, and guest lifetime value. · bookboost.io, 4 Oct 2026
- API
- The Customer Data Platform includes API access for connecting guest data and systems. · bookboost.io, 4 Oct 2026
- API authentication
- API requests use Bearer credentials, and the documentation provides examples for Shell, Node, Ruby, PHP and Python. · docs.bookboost.io, 15 Oct 2026
- API metrics endpoint
- The campaign-metrics endpoint accepts campaign, start and end parameters and documents 200 and 404 responses. · docs.bookboost.io, 15 Oct 2026
- Availability
- Bookboost's SLA states an annual uptime guarantee of 99.8%. · bookboost.io, 4 Oct 2026
- Availability claim
- Bookboost states that its architecture is designed for 24/7 availability. · bookboost.io, 15 Oct 2026
- Broadcast campaigns
- Broadcasts sends targeted email, SMS and WhatsApp campaigns and supports A/B tests and reusable content blocks. · bookboost.io, 15 Oct 2026
- Campaigns
- Broadcasts support targeted email, SMS, and WhatsApp campaigns, A/B testing, and a low-code email builder. · bookboost.io, 4 Oct 2026
- Company founded and size
- LinkedIn lists Bookboost as founded in 2016 with 11–50 employees. · linkedin.com, 15 Oct 2026
- Company headquarters
- LinkedIn lists Bookboost's headquarters at Anckargripsgatan 3, Malmö, Sweden. · linkedin.com, 15 Oct 2026
- Company investors
- Crunchbase lists five investors, including Skåne Ventures and LU Innovation. · crunchbase.com, 15 Oct 2026
- Company legal name
- Bookboost AB is a Swedish company registered under number 559091-8974. · bookboost.io, 15 Oct 2026
- Customer Data Platform
- The CDP creates unified guest profiles from PMS, booking and channel data, then cleans and deduplicates records. · bookboost.io, 15 Oct 2026
- Documentation depth
- Bookboost publishes an API reference with query parameters, validation rules, response codes and interactive request examples; its linked help center returned a 503 during research. · docs.bookboost.io, 15 Oct 2026
- GDPR
- The company states that its CDP is GDPR compliant and includes consent, access-request and erasure tooling. · bookboost.io, 15 Oct 2026
- Guest app
- The guest-facing web app supports online check-in, guest information, feedback, and other self-service functions without requiring guests to download an app. · bookboost.io, 4 Oct 2026
- Guest data
- Its Customer Data Platform combines data from PMS, booking engines, and guest channels into cleaned, deduplicated guest profiles across properties. · bookboost.io, 4 Oct 2026
- Guest journeys
- The visual journey builder supports pre-arrival, in-stay, and post-stay flows with reservation triggers and personalized messages. · bookboost.io, 4 Oct 2026
- Guest web app
- The guest web app supports digital check-in, digital guides, feedback collection, branded content and upselling without an app download. · bookboost.io, 15 Oct 2026
- Independent privacy assessment
- The independent review says Bookboost keeps core data in EU jurisdiction and publishes a named subprocessor list, while noting no ISO or SOC 2 certification was named. · 6hoteliers.com, 15 Oct 2026
- Insights
- Insights offers real-time dashboards and reports for campaign ROI, guest satisfaction, segment behaviour and property comparisons. · bookboost.io, 15 Oct 2026
- Integrations
- The integrations directory lists more than 70 PMS systems and highlights Mews, Apaleo, Oracle, and SiteMinder. · bookboost.io, 4 Oct 2026
Where Bookboost stands on Freedom251
- Hospitality CRM Software#1 of 27