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No. 7 of 27 ·Hospitality CRM Software

BookOne CRM

Web · Android · iPhone · API

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Freedom report

Two barsScore 5.2

  • Free tierNo free tier on record
  • Open codeNo open-source code on record
  • Runs widely3 of 6 device platforms
  • DocumentedPlans, terms and facts published

BookOne CRM is guest relationship management software built into the BookOne PMS. It records room preferences, dietary requests, food and beverage billing patterns, feedback history and past stay dates. Hotel staff can use stay frequency, total spend or location to target past guests. The CRM uses the official WhatsApp Business API for automated pre-arrival messages, upgrade offers and post-checkout review requests. Hotels can configure points and tier-based rewards, earning points on room charges or restaurant bills and redeeming them on future direct bookings. Automated feedback forms can invite positive reviewers to post on Google and TripAdvisor and send critical notes to managers. The onboarding team can assist with cleaning, formatting and uploading guest lists from older platforms, standalone CRMs or spreadsheets. External data can come through custom API setups, though BookOne says the CRM works most efficiently alongside its PMS. Guest CRM requires PMS_CORE and is included in Premium. Pricing is on request; a free trial is available, but there is no free plan.

Who it is for

BookOne CRM suits hotels seeking guest profiles, targeted campaigns, loyalty rewards and automated messaging. It is particularly relevant to hotels using BookOne PMS, which the maker says is where the CRM works most efficiently.

What is good

  • Campaigns can target guests by stay frequency or spend.
  • Supports tiered rewards for future direct bookings.
  • Migration assistance is available for guest lists.
  • Free trial is available.

What to know first

  • Guest CRM requires PMS_CORE.
  • No free plan is listed.
  • Pricing is on request.
  • API credentials are provisioned by the BookOne team.

Verdict

BookOne CRM combines guest information with campaigns, messaging, loyalty and feedback workflows. Its PMS requirement and on-request pricing are important to weigh before adopting it.

BookOne CRM plans and pricing

All plans
BookOne Starter Not published Front Office & Reservations · Housekeeping & Maintenance · Reporting & Analytics · Admin, Users & Security bookonepms.com · 2 Oct 2026
BookOne Premium Not published All-in-one suite · Guest Experience & Concierge · Guest CRM · POS & F&B · Integrations & API Hub bookonepms.com · 2 Oct 2026
BookOne Basic Not published Front Office & Reservations · Reporting & Analytics · Admin, Users & Security bookonepms.com · 2 Oct 2026
BookOne Essential Not published Basic and Starter modules · Channel Manager & OTA Connectivity · Direct Booking & Website Conversion bookonepms.com · 2 Oct 2026

Compared on hospitality CRM software

Free plan
No
Reservation sync
Yes
Guest messaging
Yes
Loyalty programs
Yes
Marketing automation
Yes
Guest segmentation
Yes

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