Cloudbeds Guest Marketing

Overview

Cloudbeds Guest Marketing is a CRM and email marketing add-on for hospitality businesses using Cloudbeds PMS. It is strongest for properties that want to turn synced guest data into segmented, automated campaigns and manage profiles across multiple properties. Its close PMS integration is useful, but its fit depends on using Cloudbeds.

Key features

Guest profiles sync with Cloudbeds PMS, where contacts are automatically deduplicated and merged. That gives teams a cleaner basis for campaigns than separate, overlapping guest lists, while keeping the product closely tied to Cloudbeds’ system.

A campaign builder, mobile-friendly email templates and AI-assisted copywriting support campaign creation. Hotels can automate messages before arrival and after a stay, promote rates, or try to win back guests who booked through online travel agencies. Segmentation by behavior, demographics, spend and other attributes makes those campaigns more targeted than a single message to every contact.

External data can also be imported manually, including databases from Wi-Fi, spa, restaurant and website sign-up sources. This can help properties bring more guest interactions into their marketing, though the import process is manual rather than described as an automatic integration.

Multi-property dashboards and unified profiles support chains and groups managing campaigns across a portfolio. Real-time campaign reporting and performance reporting tied to booking revenue give teams a way to track results beyond email activity alone.

Guest Marketing is integrated with Cloudbeds PMS, which supplies live guest data and automatically created email lists. Reservation sync, guest messaging, marketing automation and guest segmentation are supported. Cloudbeds describes its guest-data practices as GDPR compliant; customers can contact Support through chat for security information. Cloudbeds also describes support and product training for customers.

Pricing

Guest Marketing CRM is a paid Revenue Marketing add-on with custom pricing. Cloudbeds directs prospective customers to request a quote rather than publishing a price, so buyers will need to discuss cost directly with the company.

The plan includes targeted email campaigns, unified guest profiles and guest segmentation. Its value is clearest for Cloudbeds customers who will use those capabilities together; businesses seeking a standalone CRM or a price they can compare before contacting a vendor have less reason to start here.

Platforms

Cloudbeds Guest Marketing is available on the web.

Who it's for

This is a sensible fit for hotels already using Cloudbeds PMS that want to automate guest campaigns from synced profiles, especially chains and groups that need coordinated marketing across properties. Properties with useful guest data in separate Wi-Fi, spa, restaurant or website lists may also benefit from importing those records.

It is not the natural choice for a hotel that does not use Cloudbeds PMS, or for a buyer who needs published pricing to screen options before a sales conversation. The product’s central advantage is also its main dependency: the guest data and lists are built around Cloudbeds.

Pros and cons

• Pros: PMS-synced profiles with automatic deduplication and merging help reduce duplicate contacts and keep campaign audiences tied to guest records.
• Pros: Behavioral and demographic segmentation, automated campaign types and booking-revenue reporting connect marketing activity to hospitality use cases.
• Pros: Unified profiles and campaign management across properties suit chains and groups operating a portfolio.
• Cons: The integration is centered on Cloudbeds PMS, making the product a poor fit for properties using another PMS.
• Cons: Custom pricing requires a quote, which makes early cost comparison harder.
• Cons: External databases are imported manually, which may add work for teams maintaining many separate guest sources.

Alternatives

For a broader shortlist, browse Hospitality CRM Software.

Consider GraceSoft Hospitality CRM if a free plan and free trial matter, or if you want its listed Android, iOS and web platforms. PageCRM is a freemium option with a free Starter plan that includes one team seat and 500 contacts; its listed platforms include Android, API, iOS and web.

Scidoo CRM is another paid CRM with pricing available by demo request. D-EDGE CRM is a paid alternative with Android, API, iOS and web platforms.

Cendyn CRM is a paid web-based alternative from a company founded in 1996. dailypoint 360° is a hotel-focused CRM, CDP and loyalty platform with pricing by demo request. For-Sight bases pricing on property size and requirements, with plan recommendations after a call. GuestMaker is a paid alternative available on API and web.

Verdict

Choose Cloudbeds Guest Marketing if your hospitality business uses Cloudbeds PMS and needs segmented, automated campaigns built on unified guest profiles, particularly across multiple properties. The integration and revenue-linked reporting make it a focused option for that setup. Look elsewhere if you use a different PMS or need a published price before speaking with the company.