dailypoint 360°

dailypoint 360° is a hotel customer-data platform that unifies guest records for CRM, loyalty, marketing and operations. It suits individual properties and hotel groups with several systems to connect, while buyers needing guaranteed two-way integration everywhere should examine each connector carefully. The main appeal is a shared, cleaned guest profile that can drive communication and loyalty work from one platform.

Overview

dailypoint 360° collects, merges and activates guest data from hotel systems. Its Central Guest Profile is intended to give CRM, marketing, loyalty, operations and AI processes a common view of each guest. Data Laundry runs in the cloud and is described as GDPR-compliant, with duplicate detection, address correction and profile enrichment.

The company traces the product's roots to a hospitality consultancy started in 2005 and says it became a SaaS platform in 2015. Customer setup, onboarding, PMS migrations, technical configuration and continuing support are handled by dedicated teams, making the product better suited to hotels prepared for a guided implementation than to buyers seeking an instant self-serve deployment.

Key features

Profiles and data quality

Connected systems feed Central Profiles for personalized marketing, loyalty programs, guest communication and hotel operations. The company says the Central Database and Central Guest Profile use more than 350 AI-driven processes for cleansing and enrichment. That emphasis is valuable when records are fragmented or duplicated across a property's PMS, booking, payment and communication tools.

CRM, campaigns and booking

The CRM suite includes loyalty, booking management, marketing campaigns, vouchers, profile insights, online reputation management and website connections. Campaign Manager supports targeted one-to-one messages by email, SMS and WhatsApp, with automatic fallback and real-time performance tracking. Booking Manager handles communication during the booking journey and targeted upselling of room upgrades or additional services.

Loyalty and connectivity

The loyalty module provides a virtual guest card for Android, Apple and Windows devices and interfaces with programs such as Miles & More and Payback. The maker describes more than 200 integrations covering PMS, POS, booking engines, payments, revenue management and guest communication. An open API can connect loyalty programs with hotel websites or apps, while SSO can join an IBE, loyalty program and booking process.

Integration behavior needs close scrutiny: data flows and functionality vary by connected system, and integrations are not necessarily bidirectional. The platform therefore has a strong architectural promise, but the practical result depends on the exact systems in a hotel's stack.

Pricing

dailypoint™ 360° uses custom pricing; no public subscription amount is given. The plan is described as a hotel-focused CRM/CDP and loyalty platform and includes reservation sync, guest messaging, loyalty programs, marketing automation and guest segmentation. Prospects can request a free demo and personalized live walkthrough. A trial duration and self-serve product trial are not offered as part of the stated sales process, which asks for the hotel or group name, website, current PMS, contact details and areas of interest.

Custom pricing fits hotel groups or individual properties that need a scoped integration and onboarding discussion, but it makes direct budget comparison harder. Ask for the cost of required connectors, implementation and ongoing support, and confirm which data flows are one-way or two-way before committing.

Platforms

dailypoint 360° is offered through web and API access. Its virtual guest card is compatible with Android, Apple and Windows devices, while the wider platform is positioned for integrations with hotel websites, apps and operational systems.

Who it's for

Individual hotels and hotel groups are the intended audience. It is a good match for hospitality businesses that want one guest-data layer spanning CRM, loyalty, campaigns, booking communication and operational use, especially where data cleansing and multi-system coordination are priorities. Smaller teams wanting a transparent price, a free tier or immediate self-service may find the sales-led, custom-priced approach less suitable.

Pros and cons

Pros

• Unified guest records: Central Profiles connect CRM, marketing, loyalty and operations around the same guest data.
• Substantial data cleansing: Data Laundry addresses duplicates, incorrect addresses and profile enrichment, with more than 350 stated AI-driven processes.
• Broad hospitality scope: Campaigns, booking communication, loyalty, vouchers, reputation management and website connections sit in one CRM platform.
• Multichannel messaging: Email, SMS and WhatsApp support, fallback and real-time performance tracking help coordinate outreach.
• Integration options: More than 200 described integrations, an open API and SSO support connected hotel journeys.

Cons

• Connector variability: Data flows and functionality differ by system, and integrations may not be bidirectional.
• No public price: Buyers must go through a demo and scoping process to establish cost.
• Implementation-led buying: Setup, migrations and technical configuration make it less appealing to hotels seeking a self-serve trial.

Alternatives

Choose GraceSoft Hospitality CRM if a free plan, free trial and Android, iOS and web access matter; its paid Basic plan starts at $89 a month, while Lite is free with front desk, booking-engine, payment-gateway and basic-report features.

PageCRM is the better fit for a freemium CRM with a free Starter tier capped at one team seat, 500 contacts, one WhatsApp instance, 50 AI messages per month and 1 GB of storage.

Consider Scidoo CRM when broad desktop and mobile platform coverage is important and you are comfortable requesting a CRM quote.

D-EDGE CRM is another paid hotel CRM option with Android, API, iOS and web platforms.

Cendyn CRM may suit buyers looking for a paid, web-based alternative from a company founded in 1996.

Cloudbeds Guest Marketing is a paid web add-on focused on targeted email campaigns, unified guest profiles and segmentation.

For-Sight is worth considering when pricing based on property size and requirements, with recommendations after a call, matches your buying process.

GuestMaker is another paid option delivered through API and web access.

For a wider comparison, browse Hospitality CRM Software.

Verdict

dailypoint 360° is a strong choice for hotels and groups that need cleaned, centralized guest data connected to CRM, loyalty, campaigns and booking communication. Its main reason to choose it is the breadth of the guest-data and hospitality module stack; its main reason to look elsewhere is connector uncertainty combined with custom pricing and a demo-led purchase.