Freedom251 › Hospitality CRM Software
NISKA CRM
What NISKA CRM is
NISKA CRM is web-based hotel CRM software from NISKA INNOVATIONS LLC, also called NISKA Group. It unifies guest profiles across stays, booking channels, and properties, storing dietary, room, service, and feedback details for later bookings. Hotels can segment guests by behavior, spending, booking or stay frequency, and preferences, then schedule offers around typical booking cycles. WhatsApp is the primary outreach channel and email is secondary; WhatsApp campaign automation starts with Growth and requires WhatsApp Business. The unified guest profile starts with Essentials. Corporate accounts are tracked separately from individual guests. Data arrives from the PMS, while review requests go to Reputation and segment performance goes to BI. Consent capture is described as aligned with the DPDP Act 2023. Plans are paid, include a 14-day trial, and start at ₹999 a month per property.
Who it suits
It suits Indian hospitality operators, including independent hotels, groups, and management companies, that need guest profiles, segmentation, messaging, and marketing automation. It runs on the web.
What it does well
- Unifies profiles across stays, channels, and properties
- Segments guests by behavior, spend, frequency, or preferences
- Automates WhatsApp campaigns from Growth tier
- Stores guest preferences and stay feedback
- Includes PMS, Reputation, and BI connections
What to know first
- No free plan
- WhatsApp campaigns require Growth and WhatsApp Business
- Loyalty programs are not included
- Enterprise pricing is custom
Limits
Essentials costs ₹999 a month per property and includes three staff seats, Lite-depth CRM, and AI credits only through an add-on. Growth costs ₹13,499 a month per property with 15 staff seats, 1000 AI credits per month, and WhatsApp campaign automation; Professional costs ₹29,999 a month per property with unlimited staff seats and 5000 AI credits per month.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Growth | ₹13,499 per property / month; longer billing periods show lower equivalent monthly rates · 15 staff seats · 1,000 AI credits / mo · CRM, RMS and analytics depth · priority support | ₹13,499 a month |
| Professional | ₹29,999 per property / month; longer billing periods show lower equivalent monthly rates · Unlimited staff seats · 5,000 AI credits / mo · finance and HRMS modules · dedicated CSM pathway | ₹29,999 a month |
| Essentials | ₹999 per property / month; longer billing periods show lower equivalent monthly rates · 3 staff seats · AI credits via add-on · PMS, CRS and channel basics · guest profiles and booking engine · standard reporting · community support | ₹999 a month |
| Enterprise | Custom; contact for volume pricing · Unlimited staff seats · 15,000 AI credits / mo · custom AI credit pools · SSO and private cloud options · named account team | On request |
As niskagroup.com lists them, read 21 Oct 2026. The maker's own page has the final word.
Getting started
- Open the NISKA CRM website
- Start the 14-day trial
- Choose an Essentials, Growth, Professional, or Enterprise plan
- Connect the PMS to send guest data
- Enable WhatsApp Business for WhatsApp outreach
Verdict
NISKA CRM focuses on hotel guest data, segmentation, and outreach in one web product. Its paid tiers add campaign automation, analytics depth, seats, and support levels.
Questions
Is there a free plan?
No. NISKA CRM is paid, with a 14-day trial.
What platforms does it support?
NISKA CRM is available on the web.
How much does Essentials cost?
Essentials costs ₹999 a month, billed ₹999 per property per month.
Which plan adds WhatsApp campaign automation?
WhatsApp campaign automation is available from Growth, which costs ₹13,499 a month per property.
Does it support loyalty programs?
No. Loyalty programs are not included.
Who makes NISKA CRM?
It is the product line of NISKA INNOVATIONS LLC, also referred to as NISKA Group.
Facts from NISKA CRM's own pages
- API and extensibility
- NISKA describes REST/OpenAPI service actions, CloudEvents with an outbox, and an Integration Hub for partner adapters and webhooks, with tenant and property scope. · niskagroup.com, 21 Oct 2026
- Audience
- NISKA identifies its primary market as Indian hospitality operators, including independent hotels, groups, and management companies. · niskagroup.com, 8 Oct 2026
- Campaigns
- WhatsApp campaign automation is available from the Growth tier, while the unified guest profile starts at Essentials. · niskagroup.com, 8 Oct 2026
- Company founding
- The company says it was founded in 2025 by Raj Sahu. · niskagroup.com, 21 Oct 2026
- Company legal name
- The company identifies its legal entity as NISKA INNOVATIONS LLC, also called NISKA Group. · niskagroup.com, 21 Oct 2026
- Company location
- The company describes itself as a Wyoming LLC with a registered office in Sheridan, Wyoming, and an operating hub in India. · niskagroup.com, 21 Oct 2026
- Company size and funding
- Crunchbase identifies the company as private and based in Sheridan, Wyoming, but its opened profile obscures the founded field and does not provide a usable funding total or employee count. · crunchbase.com, 21 Oct 2026
- Compliance statement
- The CRM page describes consent capture as designed to align with DPDP Act 2023; it does not state a formal certification for that alignment. · niskagroup.com, 21 Oct 2026
- Consent
- The product describes its consent capture as DPDP Act 2023 aligned and tracks opt-in when guest data is collected. · niskagroup.com, 8 Oct 2026
- Consent capture
- NISKA says the CRM tracks guest opt-in at data collection and is designed to align with India's DPDP Act 2023. · niskagroup.com, 21 Oct 2026
- Corporate accounts
- A corporate account submodule tracks business relationships and negotiated rates separately from individual guest records. · niskagroup.com, 21 Oct 2026
- Developer documentation
- The public integration page describes API and event patterns, but the pages reviewed do not expose a public developer documentation portal or SDK listing. · niskagroup.com, 21 Oct 2026
- External connectors
- NISKA lists MakeMyTrip, Goibibo, Booking.com, Agoda, and Expedia as supported through its Channel Manager, while other connectors may be property-specific or still designed. · niskagroup.com, 21 Oct 2026
- Google Play listing
- The Google Play listing showed 0+ downloads and no visible user rating or rating count when opened. · play.google.com, 21 Oct 2026
- Guest preferences
- Dietary, room, and service preferences and stay feedback are stored on the guest profile for subsequent bookings. · niskagroup.com, 8 Oct 2026
- Guest preferences and feedback
- Dietary, room, and service preferences plus post-stay feedback can be stored on guest profiles for later stays. · niskagroup.com, 21 Oct 2026
- Guest segmentation
- The CRM builds guest segments using signals such as behavior, spend, stay frequency, and preferences. · niskagroup.com, 21 Oct 2026
- Guest segments
- It builds guest segments based on behavior, spend, frequency, stay frequency, or preferences. · niskagroup.com, 8 Oct 2026
- Integrations
- The product page says CRM receives guest data from PMS and shares guest-segment performance with BI; the wider integration catalogue distinguishes supported, designed, Enterprise, and export connectors. · niskagroup.com, 21 Oct 2026
- License
- The maker presents NISKA as a commercial modular hotel management SaaS product; the pages reviewed do not identify a software license, and it is not presented as open source. · niskagroup.com, 21 Oct 2026
- Limit: connector catalogue maturity
- NISKA describes its Marketplace as an early catalogue and says it will publish partner listings as connectors are piloted and verified. · niskagroup.com, 21 Oct 2026
- Limit: CRM module access
- The CRM page places core guest profiles in Essentials while WhatsApp campaign automation and corporate account management require Growth or higher. · niskagroup.com, 21 Oct 2026
- Limit: published independent reviews
- The review listing opened for NISKA reported no user reviews, leaving little independent evidence about real-world product strengths, defects, or service experience. · getapp.com, 21 Oct 2026
- Limit: setup and configuration
- NISKA says connector availability depends on configuration, certification, and property rollout, and that not all integrations are live for every hotel on day one. · niskagroup.com, 21 Oct 2026
Where NISKA CRM stands on Freedom251
- Hospitality CRM Software#10 of 27