Freedom251 › Restaurant Marketing Software
Airship
What Airship is
Airship is a CRM and email marketing platform made exclusively for hospitality businesses. It gathers guest information from 17 hospitality data points to form a unified customer view, which teams can use to build dynamic segments around visits, spending, engagement, loyalty activity, and preferences. Automated email journeys support welcome, birthday, and anniversary messages, while scheduled campaigns and SMS broadcasts provide additional ways to reach guests. Proof of Presence relates marketing activity to venue visits, visit frequency, guest spend, and behaviour changes over time. Its Performance Dashboard tracks audience behaviour and measures marketing against business outcomes. Airship says it connects with more than 80 technology providers and offers REST API documentation and tutorials for data partners. Its data processing agreement states that personal data is encrypted in transit and at rest, and passwords are hashed and salted; it does not store payment card or medical information. Plans are paid, start at £30/mo, and include one-time setup fees that vary by location count. There is no free plan.
Who it suits
Airship suits hospitality businesses that want to segment guests and coordinate email and SMS marketing. Its location-based plans address businesses operating from one location through to more than 100.
What it does well
- Guest data unified from 17 hospitality data points
- Dynamic segments use visits, spend, loyalty, and preferences
- Automated welcome, birthday, and anniversary emails
- Integrates with more than 80 technology providers
- Dashboard measures marketing against business outcomes
What to know first
- No free plan
- One-time setup fees vary by location-count plan
- Platform is solely for hospitality businesses
Limits
There is no free plan. The lowest listed plan is 100+ locations at £30 a month, billed with a £75 one-time setup fee; it includes unlimited email sends, contact storage, users, templates and integrations.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| 2 to 15 locations | £400 set up, one time fee · Unlimited email sends · Unlimited contact storage · Unlimited users · Unlimited templates · Unlimited integrations | £120, paid once |
| 1 location | £600 set up, one time fee · Unlimited email sends · Unlimited contact storage · Unlimited users · Unlimited templates · Unlimited integrations | £150, paid once |
| 100+ locations | £75 set up, one time fee · Unlimited email sends · Unlimited contact storage · Unlimited users · Unlimited templates · Unlimited integrations | £30, paid once |
| 51 - 100 locations | £200 set up, one time fee · Unlimited email sends · Unlimited contact storage · Unlimited users · Unlimited templates · Unlimited integrations | £55, paid once |
| 31 to 50 locations | £250 set up, one time fee · Unlimited email sends · Unlimited contact storage · Unlimited users · Unlimited templates · Unlimited integrations | £75, paid once |
| 16 to 30 locations | £300 set up, one time fee · Unlimited email sends · Unlimited contact storage · Unlimited users · Unlimited templates · Unlimited integrations | £90, paid once |
| Airship Teams | Monthly cost per location: £75 for 1 or 2–5 locations; £60 for 6–15; £50 for 16–30; £40 for 31–50; £30 for 51–100; £20 for 100+ · Staff communications · Automated email and SMS · Digital rewards wallet · Prices vary by location count | On request |
| Essentials | Monthly; one-off onboarding fees apply · Unlimited email sends · Unlimited contact storage · Automated marketing · Campaign insights and ROI dashboard · Unlimited support | On request |
The first 8 of 9 plans, as airship.co.uk lists them, read 7 Oct 2026. The maker's own page has the final word. Every plan
Getting started
- Visit https://airship.co.uk/.
- Book a no-obligation product walkthrough with the team.
- Choose a plan based on the number of locations.
- Pay the plan's monthly price and one-time setup fee.
- Use the web platform or API.
Verdict
Airship combines guest data, segmentation, and automated campaigns for hospitality marketing. Consider the location-based monthly fees and setup charges when assessing its fit.
Questions
How much does Airship cost?
Plans range from 30.00 GBP to £150 a month, depending on location count. Each listed plan also has a one-time setup fee, from £75 to £600.
Does Airship have a free plan?
No, Airship has no free plan.
Which platforms does Airship support?
Airship is available on the web and through an API.
Who is Airship for?
Airship is a CRM and email marketing platform used solely by hospitality businesses.
What marketing channels does it support?
Airship supports email campaigns and SMS broadcasts, as well as automated guest email journeys.
What does Airship say about data security?
Its data processing agreement says personal data is encrypted at rest and in transit and stored passwords are hashed and salted. It also says Airship does not store payment card or medical information.
Facts from Airship's own pages
- Analytics
- The Performance Dashboard tracks audience behaviour over time and measures marketing against business outcomes. · airship.co.uk, 7 Oct 2026
- API
- Airship provides REST API documentation, tutorials, and integration and accreditation tutorials for data partners. · developers.airship.co.uk, 7 Oct 2026
- API authentication
- The REST API uses personal access tokens created in the Airship dashboard and passed in requests as bearer tokens. · developers.airship.co.uk, 21 Oct 2026
- API scope
- The SOAP API documentation covers contact and transactional data operations and includes a 216-page reference document. · developers.airship.co.uk, 21 Oct 2026
- Automation
- Airship supports automated guest email journeys, including welcome, birthday, and anniversary emails. · airship.co.uk, 7 Oct 2026
- Company founding
- Airship says it began in 2003 as an SMS service for nightclubs and bars before becoming a hospitality CRM and email marketing platform. · airship.co.uk, 21 Oct 2026
- Company location
- Airship lists its Sheffield office at 16 South Street, Park Hill, Sheffield. · airship.co.uk, 21 Oct 2026
- Company ownership type
- LinkedIn lists Airship as privately held. · linkedin.com, 21 Oct 2026
- Company size
- LinkedIn lists Airship's company size as 11–50 employees and its headquarters as Sheffield, South Yorkshire. · linkedin.com, 21 Oct 2026
- Data handling
- The data processing agreement says Airship does not store payment card information or medical information. · airship.co.uk, 7 Oct 2026
- Documentation
- The developer portal includes API overview and reference material, tutorials and accreditation guidance; the company also links to an Academy support site. · developers.airship.co.uk, 21 Oct 2026
- Founded
- 2003 · airship.co.uk, 28 Sept 2026
- Headquarters
- Airship lists its Sheffield office at 16 South Street, Park Hill, Sheffield, S2 5QX. · airship.co.uk, 7 Oct 2026
- Industry praise
- A hospitality customer testimonial praises Airship's capabilities, dashboard facilities and support for its customer-retention strategy. · airship.co.uk, 21 Oct 2026
- Integration example
- The listed Sunday integration sends customer and purchase data from QR-code table payments into Airship for loyalty, review and repeat-visit activity. · airship.co.uk, 21 Oct 2026
- Integrations
- Airship lists more than 80 technology integrations for connecting data from hospitality operations. · airship.co.uk, 21 Oct 2026
- Key feature: Ask Airship
- Ask Airship lets users query customer, campaign and venue data and receive answers based on their guest data. · airship.co.uk, 21 Oct 2026
- Key feature: automation
- Airship supports automated guest journeys, scheduled campaigns and SMS broadcasts. · airship.co.uk, 21 Oct 2026
- Key feature: guest profile
- The platform combines hospitality data into a unified customer view and says it uses 17 dedicated hospitality data points. · airship.co.uk, 21 Oct 2026
- Key feature: Proof of Presence
- Proof of Presence links marketing activity with venue visits, return frequency, guest spend and changes in guest behaviour. · airship.co.uk, 21 Oct 2026
- Key feature: reporting
- Airship offers campaign insights and ROI reporting, including a Performance Dashboard for monitoring audience behaviour over time. · airship.co.uk, 21 Oct 2026
- Key feature: segmentation
- Its segmentation tools can build dynamic audiences from visit behaviour, spending, engagement, loyalty activity and guest preferences. · airship.co.uk, 21 Oct 2026
- Key feature: staff communications
- Airship Teams connects to workforce management software and supports staff email and SMS, segmentation, onboarding journeys and rewards. · airship.co.uk, 21 Oct 2026
- Legacy API
- Airship says its SOAP API remains supported but recommends the REST API for new integrations. · developers.airship.co.uk, 21 Oct 2026
Where Airship stands on Freedom251
- Restaurant Marketing Software#7 of 34
- Hospitality CRM Software#8 of 27
- Web Push Notification Platforms#11 of 14