Freedom251 › Hospitality CRM Software
GuestMaker

What GuestMaker is
GuestMaker is a multichannel hotel CRM that brings guest data together and automates communication before, during and after a stay. It is designed for hotel groups and can support multiple hotels and brands. Campaigns can cover booking confirmations, upsells, in-stay messages, review requests and win-back outreach. Guest profiles can combine information from property management systems, bookings, Wi-Fi, chatbots, reviews and loyalty programs, with email checks and duplicate resolution. Teams can build event-triggered workflows in a visual editor included in every plan, and use email tools with drag-and-drop or HTML building, AI assistance, audience segmentation and campaign performance reports. GuestMaker names Opera, Mews and Cloudbeds among more than 50 property management system integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate. An open REST API and webhooks provide ways to connect systems and access guest, booking and reservation data. Hotelinking says the service runs in AWS EU regions in Ireland, with TLS 1.2 or higher for data in transit and AES-256 encryption at rest. Multi-property plans support unlimited hotels, brands, users and contacts, with pricing based on email volume. Pricing is available on request.
Who it suits
GuestMaker suits hotel groups managing guest communications and marketing across multiple hotels or brands. It may fit teams that want to combine reservation and guest information, segment audiences and automate campaigns across the stay lifecycle.
What it does well
- Campaigns cover pre-stay, in-stay and post-stay communication.
- Guest profiles can combine data from several hotel systems and channels.
- Visual workflow editor is included in every plan.
- Unlimited segments can use AND/OR filters across guest and revenue data.
- Open REST API and webhooks support system connections.
- Multi-property plans support unlimited hotels, brands, users and contacts.
What to know first
- Pricing is available only on request.
- Subscriptions renew annually, with annual access fees billed in advance.
- A one-time setup fee applies per location.
- Paid cloud services have a 99.8% target monthly uptime, with exclusions.
Limits
Multi-property plans support unlimited hotels, brands, users and contacts, but pricing is based on email volume. Subscriptions renew annually; annual access fees are billed in advance and payable in monthly installments unless otherwise agreed, and a one-time setup fee applies per location.
Getting started
- Open the GuestMaker product website.
- Request pricing for the hotel group's needs.
- Plan for the one-time setup fee per location.
- Connect property systems through the named integrations, REST API or webhooks.
- Configure guest profiles, segments, email campaigns and automated workflows.
Verdict
Choose GuestMaker if a hotel group needs to unify guest records and coordinate automated marketing across properties and stages of a stay. Its integrations, segmentation and API may suit teams connecting several hotel systems. Buyers should request a quote and account for annual renewal terms and per-location setup fees.
Questions
What does GuestMaker cost?
Pricing is on request and is based on email volume for multi-property plans. Terms also mention a one-time setup fee per location.
What platforms does GuestMaker support?
The listed platforms are web and API.
Which hotel systems does GuestMaker integrate with?
The product names Opera, Mews and Cloudbeds among 50+ PMS integrations. It also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate.
Can GuestMaker connect through an API?
Yes. It provides an open REST API and webhooks for connecting systems and accessing guest, booking and reservation data.
How are subscriptions billed?
Subscriptions renew annually. Annual access fees are billed in advance and payable in monthly installments unless otherwise agreed.
Who provides GuestMaker?
GuestMaker is associated with Hotelinking, founded in 2016 and headquartered in Palma, Balearic Islands, Spain.
Facts from GuestMaker's own pages
- API
- GuestMaker provides an open REST API and webhooks for connecting systems and accessing guest, booking and reservation data. · hotelinking.com, 8 Oct 2026
- Audience
- GuestMaker is designed for hotel groups and supports multiple hotels and brands. · hotelinking.com, 8 Oct 2026
- Automation
- The CRM offers event-triggered workflows and a visual flow editor that the product page says is included in every plan. · hotelinking.com, 8 Oct 2026
- Availability
- The SLA states a target monthly uptime of 99.8% for paid cloud services, with listed exclusions including third-party integration failures. · hotelinking.com, 8 Oct 2026
- Company
- Hotelinking says it has more than 10 years of industry experience and has grown alongside hotels and hotel chains since 2016. · hotelinking.com, 8 Oct 2026
- Data verification
- The product says it automatically validates imported email addresses before they enter the CRM and reports a 99% deliverability rate and bounce rate below 0.5%. · hotelinking.com, 8 Oct 2026
- Email marketing
- Its email tools include a drag-and-drop or HTML builder, AI assistance, audience segmentation and campaign performance reports. · hotelinking.com, 8 Oct 2026
- Founded
- 2016 · hotelinking.com, 23 Sept 2026
- Guest journey
- It supports pre-stay, in-stay and post-stay campaigns, including booking confirmations, upsells, guest messages, review requests and win-back campaigns. · hotelinking.com, 8 Oct 2026
- Guest profiles
- Guest profiles can combine PMS, booking, Wi-Fi, chatbot, review and loyalty data, with email verification and duplicate resolution. · hotelinking.com, 8 Oct 2026
- Headquarters
- Palma, Balearic Islands, Spain · hotelinking.com, 23 Sept 2026
- Integrations
- The product page names Opera, Mews and Cloudbeds among 50+ PMS integrations, and also lists Quicktext, HiJiffy, Asksuite, ReviewPro, TrustYou and Revinate. · hotelinking.com, 8 Oct 2026
- Intended customers
- Hotelinking describes its platform as designed for hotel groups and says it has grown alongside hotels and hotel chains since 2016. · hotelinking.com, 8 Oct 2026
- Limits and pricing basis
- The page says multi-property plans support unlimited hotels, brands, users and contacts, with pricing based on email volume; it does not list a price. · hotelinking.com, 8 Oct 2026
- Pricing terms
- The terms state subscriptions renew annually, with annual access fees billed in advance and payable in monthly installments unless otherwise agreed; they also mention a one-time setup fee per location. · hotelinking.com, 8 Oct 2026
- Privacy
- Hotelinking says it processes guest data for hotel customers as a data processor and stores platform data in AWS in Ireland within the EEA by default. · hotelinking.com, 8 Oct 2026
- Privacy roles
- For GuestMaker guest data, the hotel group is the data controller and Hotelinking acts as data processor under the hotel’s documented instructions. · hotelinking.com, 8 Oct 2026
- Product
- GuestMaker is a multichannel hotel CRM that unifies guest data and automates communication before, during and after a stay. · hotelinking.com, 8 Oct 2026
- Security
- Hotelinking says its services run in AWS EU regions in Ireland and use TLS 1.2 or higher in transit and AES-256 encryption at rest. · hotelinking.com, 8 Oct 2026
- Segmentation
- Users can create unlimited segments with AND/OR filters using guest, booking, behavioral and revenue data. · hotelinking.com, 8 Oct 2026
- Support
- Hotelinking provides technical support 365 days a year through support tickets, phone and a help center; customer service hours are listed as Monday to Thursday 9 AM–5 PM and Friday 9 AM–2 PM. · hotelinking.com, 8 Oct 2026
Where GuestMaker stands on Freedom251
- Hospitality CRM Software#21 of 27
