No. 5 of 27 ·Hospitality CRM Software

Loyalist

Web

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Freedom report

One barScore 5.4

Free tierNo free tier on record
Open codeNo open-source code on record
Runs widely1 of 6 device platforms
DocumentedPlans, terms and facts published

Loyalist is ranked #5 of 27 in hospitality CRM software on Freedom251. It runs on Web.

Loyalist plans and pricing

All plans

Custom plan Not published Pricing not listed; book a demo to get started loyalist.com · 4 Oct 2026

Compared on hospitality CRM software

Reservation sync: Yes
Guest messaging: Yes
Loyalty programs: No
Marketing automation: Yes
Guest segmentation: Yes

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The record

Product: Loyalist describes itself as an AI-powered CRM and marketing platform that combines guest and event data into a unified profile.
Guest profiles: Profiles can combine guest visits, order history, communications, reviews, events and delivery orders across connected systems.
Segmentation: Loyalist automatically tags and segments guests based on behavior such as spending on wine.
Marketing: The platform supports behavior-based journeys and personalized email and SMS communication.
Reviews: Google, Yelp and TripAdvisor reviews can be brought into one inbox with AI-drafted replies.
Reporting: Loyalist offers custom guest reports to track guest behavior and spend before or after visits.
Integrations: The integrations page lists 42 integrations across reservations, POS, events and catering, hotel PMS, reviews, membership and loyalty, payments, and analytics.
Examples of integrations: Listed integrations include OpenTable, Resy, SevenRooms, Tock, Toast, Square, Lightspeed, Tripleseat, Google Reviews, Stripe and Shopify.
Existing systems: Loyalist says it connects to existing reservation, POS and review systems and does not replace the customer’s reservation system or POS.
Intended users: The product is described for restaurants, hotels, clubs and retail stores, and the company says it serves hospitality brands from single locations to groups with 50-plus locations.
Privacy and data processing: Loyalist’s privacy policy says it may process restaurant patrons’ information on behalf of restaurant customers and also serves as a data processing agreement for that activity.
Data security: The privacy policy says Loyalist vets subprocessors for appropriate technical and organizational safeguards and requires contractual obligations consistent with applicable data protection laws.
Data transfers: For personal data transferred outside the European Economic Area, Loyalist says it uses safeguards such as European Commission Standard Contractual Clauses or adequacy decisions, as applicable.
Support: The privacy policy links to a Loyalist Support Center and provides an email contact for privacy questions.

Where it ranks on Freedom251

Best Hospitality CRM Software in 2026#5 of 27

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Sources

loyalist.com· checked 4 Oct 2026
loyalist.com/about/· checked 4 Oct 2026
loyalist.com/integrations/· checked 4 Oct 2026
loyalist.com/privacy-policy/· checked 4 Oct 2026