Freedom251 › Hospitality CRM Software
Loyalist
What Loyalist is
Loyalist is an AI-powered CRM and marketing platform for restaurants, hotels, clubs and retail stores. It brings guest and event information from connected systems into profiles that can include visits, orders, communications, reviews, events and delivery orders. Loyalist says it connects with existing reservation, point-of-sale and review systems, so it does not replace a business’s reservation system or POS.
The platform can automatically tag and segment guests according to behavior, such as spending on wine. Teams can use those segments to create behavior-based journeys and send personalized email and SMS messages. Google, Yelp and TripAdvisor reviews can be gathered in a shared inbox, where Loyalist can draft replies with AI. Custom reports help track guest behavior and spending before or after visits.
Loyalist lists 42 integrations across reservations, POS, events and catering, hotel property management, reviews, membership and loyalty, payments, and analytics. Examples include OpenTable, Resy, SevenRooms, Tock, Toast, Square, Lightspeed, Tripleseat, Google Reviews, Stripe and Shopify. The company says it serves hospitality brands ranging from single locations to groups with 50-plus locations. Loyalist is a web-based paid service.
Who it suits
Loyalist suits restaurants, hotels, clubs and retail stores that want guest profiles, behavioral segmentation and personalized email or SMS communication connected to their existing systems. Its stated customer range includes single-location businesses and hospitality groups with 50-plus locations.
What it does well
- Combines guest and event data into profiles across connected systems.
- Automatically segments guests based on behavior.
- Supports personalized email and SMS journeys.
- Collects Google, Yelp and TripAdvisor reviews in one inbox.
- Lists 42 integrations across hospitality and retail categories.
What to know first
- The service is paid.
- The listed platform is web only.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Custom plan | Pricing not listed; book a demo to get started | On request |
| Loyalist subscription | Monthly or annual subscription; fees are non-refundable · Pricing amount not published · price may increase at next subscription period | On request |
As loyalist.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Loyalist website.
- Book a demo to get started.
- Connect your existing reservation, POS and review systems.
- Use guest profiles, segments, messaging and reports through the web platform.
Verdict
Choose Loyalist if your business wants to connect guest information from existing systems and use it for segmentation, messaging and reporting.
Questions
How is Loyalist priced?
Loyalist is a paid service with a Custom plan. Book a demo to get started.
Which platforms does Loyalist support?
The listed platform is web.
Does Loyalist replace a reservation system or POS?
No. Loyalist says it connects to existing reservation, POS and review systems rather than replacing them.
Which systems can it integrate with?
Its integrations page lists 42 integrations across reservations, POS, events and catering, hotel PMS, reviews, membership and loyalty, payments, and analytics. Examples include OpenTable, Resy, Toast, Square, Google Reviews, Stripe and Shopify.
Can Loyalist send guest messages?
Yes. It supports behavior-based journeys and personalized email and SMS communication.
Facts from Loyalist's own pages
- AI review replies
- Google, Yelp, TripAdvisor and reservation-platform reviews can be collected in one inbox with AI-drafted responses. · loyalist.com, 15 Oct 2026
- Apple app compatibility
- Loyalist OS is free, requires iOS 18 or later, and its Mac version requires macOS 15 or later with an Apple M1 chip or newer. · apps.apple.com, 15 Oct 2026
- Apple app data disclosure
- The developer indicates the app may link location, contact information, contacts, messages, identifiers, usage and diagnostic data to users; Apple says this disclosure is not verified. · apps.apple.com, 15 Oct 2026
- Campaign attribution
- Campaign performance is measured against resulting visits and spend rather than clicks alone. · loyalist.com, 15 Oct 2026
- Company founding and headquarters
- LinkedIn lists the company as founded in 2023 and headquartered in New York City, New York. · linkedin.com, 15 Oct 2026
- Company size
- LinkedIn lists Loyalist as a privately held software-development company with 2–10 employees. · linkedin.com, 15 Oct 2026
- Data security
- The privacy policy says Loyalist vets subprocessors for appropriate technical and organizational safeguards and requires contractual obligations consistent with applicable data protection laws. · loyalist.com, 4 Oct 2026
- Data transfers
- For personal data transferred outside the European Economic Area, Loyalist says it uses safeguards such as European Commission Standard Contractual Clauses or adequacy decisions, as applicable. · loyalist.com, 4 Oct 2026
- Does not replace core systems
- Loyalist states that it sits on top of, rather than replacing, reservation and point-of-sale systems. · loyalist.com, 15 Oct 2026
- Email and SMS
- The platform sends personalized automated email and SMS messages to new and returning guests. · loyalist.com, 15 Oct 2026
- Events integration
- Tripleseat, Perfect Venue, Spoonfed and DICE can associate private-event bookings, catering orders or ticket buyers with guest profiles. · loyalist.com, 15 Oct 2026
- Examples of integrations
- Listed integrations include OpenTable, Resy, SevenRooms, Tock, Toast, Square, Lightspeed, Tripleseat, Google Reviews, Stripe and Shopify. · loyalist.com, 4 Oct 2026
- Existing systems
- Loyalist says it connects to existing reservation, POS and review systems and does not replace the customer’s reservation system or POS. · loyalist.com, 4 Oct 2026
- Funding news
- A PR Newswire release dated October 20, 2025 says parent company Magic raised a $10 million seed round led by Lerer Hippeau and Major Food Group. · prnewswire.com, 15 Oct 2026
- Google Play name collision
- A Google Play app named LoyalistApp describes a consumer points wallet with NFC/QR rewards and is published by ROJAS PEREZ RAUL SEBASTIAN, not Loyalist Technologies, Inc.; no rating is displayed. · play.google.com, 15 Oct 2026
- Guest profiles
- Profiles can combine guest visits, order history, communications, reviews, events and delivery orders across connected systems. · loyalist.com, 4 Oct 2026
- Guest visibility
- Users can view guest visits, order history and communications across dine-in and event activity. · loyalist.com, 15 Oct 2026
- Hotel automation
- The hotel product can trigger messages from booking, check-in, checkout, cancellation and no-show events. · hotels.loyalist.com, 15 Oct 2026
- Hotel integration
- Hotel connectors such as Oracle OPERA, Cloudbeds, Mews, Stayntouch and Infor join stays, folio activity and restaurant visits. · loyalist.com, 15 Oct 2026
- Integration count
- The integrations page lists 42 integrations across reservations, POS, events, hotel/PMS, reviews, membership, payments and analytics. · loyalist.com, 15 Oct 2026
- Integrations
- The integrations page lists 42 integrations across reservations, POS, events and catering, hotel PMS, reviews, membership and loyalty, payments, and analytics. · loyalist.com, 4 Oct 2026
- Intended users
- The product is described for restaurants, hotels, clubs and retail stores, and the company says it serves hospitality brands from single locations to groups with 50-plus locations. · loyalist.com, 4 Oct 2026
- Journeys
- Behavior-triggered journeys support welcomes, 90-day win-backs and event invitations. · loyalist.com, 15 Oct 2026
- Licence
- No open-source licence is published; the terms grant limited internal subscription access and restrict reverse engineering and resale. · loyalist.com, 15 Oct 2026
Where Loyalist stands on Freedom251
- Hospitality CRM Software#23 of 27