CRM Hotelier is a web-based guest relationship tool for hotels that organizes guests by visit frequency and spending, then suggests whom staff might contact to encourage another stay. Guest records populate from reservation and consumption data without manual entry or spreadsheets. The system groups guests automatically, including frequent visitors and those at risk of not returning. Profiles bring together visit and spend details, segment, history, notes and tags. Staff can send WhatsApp messages or email from a profile or segment in one click. The CRM recommends next steps for guest groups, with examples such as offering frequent visitors an extra night or trying to win back lapsed guests. Described communications span before, during and after a stay, including confirmations, directions, review requests and direct return offers. The maker says the CRM lives inside the hotel system and requires no integration, but does not name a specific PMS integration. Segmentation, WhatsApp, email and guest profiles are included without integration costs or module licenses. The product is aimed at independent hotels, including boutique hotels, hostels, beach hotels, cabins and homes, and small chains. Pricing is provided after a demo.
Who it is for
CRM Hotelier is aimed at independent hotels, including boutique hotels, hostels, beach hotels, cabins and homes, and small chains. It suits teams seeking guest segmentation, messaging and return-visit follow-up.
What is good
- Guest records populate from reservation and consumption data
- Automatically groups frequent and at-risk guests
- Sends WhatsApp or email from profiles and segments
- Recommends next steps for guest groups
- Includes segmentation, messaging and profiles
What to know first
- No free plan is listed
- Exact price is provided after a demo
- No specific PMS integration is named
Verdict
CRM Hotelier combines guest profiles, segmentation, messaging and suggested follow-up for independent hotels. Ask for a demo to learn the exact price and assess the fit with your hotel system.
CRM Hotelier plans and pricing
All plansCompared on hospitality CRM software
- Free plan
- No
- Reservation sync
- Yes
- Guest messaging
- Yes
- Loyalty programs
- No
- Marketing automation
- Yes
- Guest segmentation
- Yes
