Exerp

Exerp is a configurable club-management platform for large fitness and leisure operators running varied services and membership operations. Its strongest case is bringing member services, bookings, payments and business data into an enterprise system; smaller clubs may find that scope and custom pricing hard to justify.

Overview

Founded in 1995 in Copenhagen, Exerp joined Clubessential Holdings in 2021. It combines lead capture, member communications, automated workflows, point of sale and membership self-service. That breadth is useful when an operator needs to coordinate multiple club activities and customer journeys, but it is aimed at large organizations rather than businesses looking for a lightweight club tool.

Key features

Member services and bookings

Members can book, reschedule and cancel activities from any device, spanning group fitness, personal training, racquet sports, aquatics and child care. The white-label app and website add class booking, digital membership cards, membership changes, purchases and push notifications. Together, these features let operators give members a self-service route for common tasks, while staff handle bookings and payments centrally.

Lead and member tools support conversion, campaigns, dynamic pricing, payment options and family memberships. This is a useful range for operators with varied membership structures and sales workflows, though the platform’s enterprise orientation may be excessive for a small, single-service club.

Staff, payments and integrations

The staff app covers schedules and classes, rosters, attendance, QR-code membership scans and push notifications. Exerp PAY supports cards, ACH or direct debit, invoicing, installments and point-of-sale methods including Apple Pay and Google Wallet. Adyen and Ezypay are listed as payment partners; GoXPro supports personal training, and Innovatise’s myFitApp is a mobile-app partner. These options give larger operators ways to connect front-desk and member payment needs, but the best fit depends on the services and partners an operator uses.

Business intelligence includes web dashboards and reports, custom metrics, third-party data consolidation, row-level security and hourly refreshes. A dedicated Redshift warehouse replicates production data at least every five minutes, giving operators centralized, structured data with near-real-time access. The API supports REST and SOAP read/write requests, more than 340 methods, automated events, push messages, integration hooks and warehouse access. Auth0 adds single sign-on and local or federated SAML 2.0 and OIDC connections, with a dedicated tenant for each customer. This is a substantial integration and reporting toolkit for organizations with technical resources and complex data needs.

Exerp says it uses industry-practice security measures and encrypts communications when transferring sensitive personal data, while acknowledging that absolute security cannot be guaranteed. Existing customers use a support ticketing system; prospects can request a demo.

Pricing

Exerp is paid software with custom pricing on request. Prospective buyers need to request a demo and pricing rather than compare published tiers or start with a stated free plan. That sales-led approach is more natural for enterprise procurement, but leaves smaller operators without a clear upfront price to assess against their needs.

Platforms

Exerp supports web, iOS, Android and API access. The combination fits operators serving members across mobile and web while connecting the platform to external systems.

Who it's for

Exerp is best suited to large, growth-minded fitness and leisure operators with diverse booking types, staff workflows, payment needs and reporting requirements. Its self-service tools and integration depth are relevant to international brands coordinating complex operations. A smaller club seeking a low-cost, clearly priced system should compare simpler or freemium options first.

Pros and cons

• Pros: Broad member and staff workflows cover lead capture, membership self-service, bookings, attendance and payments across many activity types.
• Pros: More than 340 API methods, integration hooks and a near-real-time data warehouse support operators connecting systems and centralizing data.
• Pros: White-label member tools and a separate staff app support both customer self-service and club operations.
• Cons: Custom pricing requires a sales conversation, making costs harder to assess before procurement.
• Cons: The enterprise focus may be a poor fit for smaller clubs that do not need this breadth of operations and integration.

Alternatives

PushPress is worth considering for a gym that wants a freemium starting point: its Free plan costs nothing, has no monthly fees and supports unlimited leads, admins, members and staff, but charges transaction fees of 4.99% + .30 CC and 2.89% + .30 ACH.

WellnessLiving offers a more transparent entry price for buyers comparing plans: its Starter plan is $62 a month billed annually and includes one staff member, classes and appointments booking, the Achieve Client App, the Elevate Staff App, and POS. Exerp is more clearly oriented toward large enterprise operators.

Xoda Reach has a free tier for smaller operations, capped at 100 members and including basic member CRM, class scheduling and email support; consider it when a limited free starting point matters more than Exerp’s enterprise scope.

UrbanGym is a web-only alternative with a free plan capped at one gym location, 50 members, two staff accounts and 100 SMS per month, making it a narrower option for a small operation willing to work within those limits.

ClubWise is another paid club-management option to compare if you are evaluating alternatives to Exerp.

CRM-VEDA may suit a small team wanting a defined trial: its free Trial lasts 14 days and is capped at 50 members, two trainers, two staff and 1GB of storage.

Exercise.com Websites is another paid option with custom packages available by quote.

GymSales is a paid alternative whose subscription agreement sets fees and included services, with optional SMS charged per credit sent.

For related categories, see Gym Marketing Software and Gym Staff Scheduling Software.

Verdict

Choose Exerp if you run a large fitness or leisure business and need configurable club management that joins member self-service, bookings, payments, BI and API access. Its breadth and integration capabilities are the central reason to choose it. Look elsewhere if you need a published price or a platform sized and priced for a smaller club.