Best Tag Management Software in 2026
Updated
In short: Stape is ranked #1 of 17 as of 5 October 2026, ahead of Addingwell and Cloudflare Zaraz. The best-ranked option with a free plan is Addingwell. The lowest first paid tier on this page is Cloudflare Zaraz at $5/mo.
Tag management software gives you ways to organize tags and their deployment across websites and other platforms. Compare approval workflow, consent management, version history, and support for multiple environments to see how each option handles review and change control. Server-side tagging and supported platforms are useful to weigh against your setup, while free plans and paid-from pricing help you consider cost. Stape, Addingwell, and Cloudflare Zaraz are among the entries to compare. The listed criteria can help you assess which tools align with your platform needs and the way your team governs tag changes.
17 tag management software ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.
6 of the 17 here have a free tier you can use, 0 have open-source code on record, and 0 have full bars: free, open, on most of your devices and documented.
| # | App | Signal | Free tier | Open code | Devices | From | Score |
|---|---|---|---|---|---|---|---|
| 1 | StapeWeb · Android · iPhone · API · Extension | Three bars | — | 3 of 6 | $8/mo | 6.6 | |
| 2 | AddingwellWeb · API | Two bars | — | 1 of 6 | €90/mo | 6.4 | |
| 3 | Cloudflare ZarazWeb · API | Two bars | — | 1 of 6 | $5/mo | 6.4 | |
| 4 | MatomoSelf-hosted · API | Two bars | — | 0 of 6 | €275/mo | 6.4 | |
| 5 | TAGGRSWeb | Two bars | — | 1 of 6 | $25/mo | 6.4 | |
| 6 | Tealium AudienceStream CDPWeb · Android · iPhone · API | Two bars | — | — | 3 of 6 | — | 5.6 |
| 7 | Commanders Act Tag ManagementWeb · Android · iPhone · Self-hosted · API · Extension | Two bars | — | — | 3 of 6 | — | 5.5 |
| 8 | Google AnalyticsAPI | One bar | — | — | 0 of 6 | — | 5.4 |
| 9 | CHEQ ManageWeb · Android · iPhone · API | One bar | — | — | 3 of 6 | — | 5.3 |
| 10 | MetaRouter Server-Side Tag ManagementWeb · Self-hosted · API | One bar | — | — | 1 of 6 | — | 5.3 |
| 11 | DataCopsWeb · API | One bar | — | 1 of 6 | $49/mo | 5.2 | |
| 12 | JENTISWeb · Android · iPhone | Two bars | — | — | 3 of 6 | — | 5.1 |
| 13 | Oracle PeopleSoft Campus Solutions Financial AidWeb · Windows | One bar | — | — | 2 of 6 | — | 5.0 |
| 14 | Ours Privacy Tag ManagerWeb · API · Extension | One bar | — | — | 1 of 6 | — | 5.0 |
| 15 | Piwik PRO Tag ManagerWeb · Self-hosted · API | One bar | — | — | 1 of 6 | €36/mo | 5.0 |
| 16 | etracker AnalyticsAPI | One bar | — | — | 0 of 6 | €10.80/mo | 4.9 |
| 17 | Oracle Predictive Cash ForecastingWeb | No signal | — | — | 1 of 6 | — | 4.8 |
Compare all 17 in a table
| # | App | Score | Free plan | From | Free plan | Paid from | Server-side tagging | Consent management |
|---|---|---|---|---|---|---|---|---|
| 1 | Stape | 6.6 | Free plan | $8/mo | Yes | 8 /mo | — | — |
| 2 | Addingwell | 6.4 | Free plan | €90/mo | Yes | — | Yes | Yes |
| 3 | Cloudflare Zaraz | 6.4 | Free plan | $5/mo | Yes | — | Yes | Yes |
| 4 | Matomo | 6.4 | Free plan | €275/mo | Yes | — | — | — |
| 5 | TAGGRS | 6.4 | Free plan | $25/mo | Yes | — | Yes | Yes |
| 6 | Tealium AudienceStream CDP | 5.6 | No | — | No | — | Yes | Yes |
| 7 | Commanders Act Tag Management | 5.5 | No | — | — | — | Yes | Yes |
| 8 | Google Analytics | 5.4 | No | — | Yes | — | Yes | Yes |
| 9 | CHEQ Manage | 5.3 | No | — | — | — | Yes | Yes |
| 10 | MetaRouter Server-Side Tag Management | 5.3 | No | — | — | — | Yes | Yes |
| 11 | DataCops | 5.2 | Free plan | $49/mo | Yes | 49 /mo | Yes | Yes |
| 12 | JENTIS | 5.1 | No | — | No | — | — | — |
| 13 | Oracle PeopleSoft Campus Solutions Financial Aid | 5.0 | No | — | No | — | — | — |
| 14 | Ours Privacy Tag Manager | 5.0 | No | — | No | — | Yes | Yes |
| 15 | Piwik PRO Tag Manager | 5.0 | No | €36/mo | No | — | Yes | Yes |
| 16 | etracker Analytics | 4.9 | No | €10.80/mo | No | — | — | Yes |
| 17 | Oracle Predictive Cash Forecasting | 4.8 | No | — | No | — | — | — |
Is your app on this list?
Numbered spots on this list can be sponsored, and a sponsored row is labelled as paid.
Questions about this list
Which tag management software is ranked first on Freedom251?
Stape is ranked #1 of 17 with a score of 6.6. Addingwell is second and Cloudflare Zaraz third.
How many of these have a free plan?
6 of the 17 on this page publish a free plan on their own pricing pages.
Which is the cheapest paid option?
On this page, Cloudflare Zaraz has the lowest first paid tier we found: $5/mo.
How is this list ranked?
Ranked free-and-open first: a usable free tier and open-source code, then the platforms it runs on and its documentation.