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Piwik PRO Tag Manager
What Piwik PRO Tag Manager is
Piwik PRO Tag Manager deploys, updates, and governs tracking tags on websites and apps. Teams can use tag templates, triggers, and conditions to shape tag behavior, with JavaScript customization for tags and variables. A test environment and debug mode provide a way to check tags before publishing them. For consent workflows, it connects with Piwik PRO Consent Manager so users can specify which tags need prior consent.
Built-in templates support custom events and variables, form tracking, goal conversion, and virtual page views. Marketing options include integrations with Facebook Ads, Google Ads, and YouTube, while its templates offer access to thousands of integrations. Users can also set up behavior-triggered pop-ups and tailor website content using individual visitor data. Server-side tagging and multiple environments are supported. The Business plan starts at €36.00 per month, billed monthly, and includes up to 2 million monthly actions across up to 20 domains, with 25 months of data retention. Loading a Tag Manager container counts as an action. There is a 30-day trial and no free plan. Enterprise plans have custom quotes and offer public or private cloud hosting, including EU-operated servers and US HIPAA-compliant Azure.
Who it suits
It suits teams managing tracking across websites or apps that need tag testing, consent controls, or marketing integrations. Organizations seeking enterprise hosting options or implementation and analytics support can consider its custom-quote tiers.
What it does well
- Test environment and debug mode check tags before publishing.
- Consent Manager integration supports prior-consent rules for tags.
- Built-in templates cover form tracking, goals, and virtual page views.
- Integrates with Facebook Ads, Google Ads, and YouTube.
- Supports server-side tagging and multiple environments.
What to know first
- No free plan is available.
- Business is limited to 2 million monthly actions and 20 domains.
- Business container loads count as monthly actions.
- Enterprise plans require a custom quote.
Limits
The Business plan allows up to 2 million monthly actions across up to 20 domains and includes 25 months of data retention. Loading a Tag Manager container counts as an action.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Business | Monthly; starting price · Up to 2M monthly actions · up to 20 domains · 25 months data retention | €36 a month |
| Trusted Insights | Custom quote · Enterprise tier · monthly action limits from 1M to 500M | On request |
| Data Fundamentals | Custom quote · Enterprise tier · monthly action limits from 1M to 100M | On request |
| Secure Intelligence | Custom quote · Enterprise tier · from 2M monthly actions with no upper limit | On request |
As piwik.pro lists them, read 2 Oct 2026. The maker's own page has the final word.
Getting started
- Visit the Piwik PRO Tag Manager website.
- Start the 30-day trial.
- Choose the Business plan at €36.00 per month, billed monthly, or request a custom quote for an enterprise tier.
- Use the web, API, or self-hosted platform option.
Verdict
Choose Piwik PRO Tag Manager if you need tag controls for websites and apps, with testing, consent integration, and event templates. Look elsewhere if you need a free plan or if the Business plan's action and domain limits do not fit your needs.
Questions
Is Piwik PRO Tag Manager free?
No. It has no free plan, but offers a 30-day trial.
How much does the Business plan cost?
It costs €36.00 per month, billed monthly.
What is included in the Business plan?
It includes up to 2 million monthly actions, up to 20 domains, and 25 months of data retention. Loading a Tag Manager container counts as an action.
Which platforms does it support?
It supports API, self-hosted, and web platforms, as well as websites and apps.
Does it support consent management?
Yes. It integrates with Piwik PRO Consent Manager to define which tags need prior consent.
Are there enterprise plans?
Yes. Trusted Insights, Data Fundamentals, and Secure Intelligence use custom quotes. Enterprise plans offer public or private cloud hosting options.
Facts from Piwik PRO Tag Manager's own pages
- Analytics integration
- Built-in templates support custom events and variables, form tracking, goal conversion, and virtual page views. · piwik.pro, 2 Oct 2026
- Company history
- Piwik PRO says it launched in 2013 as an analytics platform built with privacy at its core. · piwik.pro, 2 Oct 2026
- Consent controls
- Integration with Piwik PRO Consent Manager lets users define which tags require prior consent. · piwik.pro, 2 Oct 2026
- Debugging
- A test environment and debug mode let users check tags before publishing them. · piwik.pro, 2 Oct 2026
- Founded
- 2013 · piwik.pro, 28 Sept 2026
- Headquarters
- Wrocław, Poland · piwik.pro, 28 Sept 2026
- Hosting
- Enterprise plans offer public or private cloud hosting options, including EU-operated servers and US HIPAA-compliant Azure. · piwik.pro, 2 Oct 2026
- Marketing integrations
- Piwik PRO Tag Manager can integrate with Facebook Ads, Google Ads, and YouTube, and its templates provide access to thousands of integrations. · piwik.pro, 2 Oct 2026
- Personalization
- Users can create behavior-triggered pop-ups and personalize website content using individual visitor data. · piwik.pro, 2 Oct 2026
- Plan limit
- The Business plan includes up to 2 million monthly actions across up to 20 domains, and the pricing page says loading a Tag Manager container counts as an action. · piwik.pro, 2 Oct 2026
- Purpose
- Tag Manager deploys, updates, and controls tracking tags across websites and apps. · piwik.pro, 2 Oct 2026
- Security
- Piwik PRO states that it holds ISO 27001, SOC 2, and HIPAA certifications and regularly reviews security controls through external audits. · piwik.pro, 2 Oct 2026
- Support
- Piwik PRO offers implementation, onboarding, product training, analytics consulting, and custom integrations. · piwik.pro, 2 Oct 2026
- Tag tools
- It provides tag templates, triggers, and conditions, with JavaScript customization for tags and variables. · piwik.pro, 2 Oct 2026
Where Piwik PRO Tag Manager stands on Freedom251
- Tag Management Software#9 of 16