Cloudflare Zaraz helps website owners manage third-party tools and run them through Cloudflare’s edge, with the stated aim of improving website speed and security. Supported categories include analytics, advertising, marketing automation, recruiting, embeds, and customer data platforms. Other tools can be connected using Custom HTML, Custom Image, or HTTP Request. Its client-side Web API can send events and data for triggers that launch tools when needed. A configurable consent modal can load tools according to purposes users have agreed to; users remain responsible for assigning tools to purposes where needed for GDPR compliance. The free plan includes 1,000,000 Zaraz Events per Cloudflare account each month. Additional usage costs $5 per month for each extra 1,000,000 events, and all features and tools are available on all accounts. If paid usage billing is not enabled, Zaraz is disabled until the next billing cycle when monthly events exceed 1,000,000. Zaraz can serve its script on a domain not proxied through Cloudflare if a separate proxied domain or subdomain is created for it. Custom Managed Components run as Cloudflare Workers in the user’s account, but do not support several listed manager methods.
Who it is for
Zaraz suits website owners using analytics, advertising pixels, chatbots, marketing automation, or other supported third-party tools. It is also relevant to teams that want consent-based tool loading or event-triggered launches.
What is good
- Supports analytics, advertising, marketing automation, and more
- Web API sends events and data for triggers
- Consent modal can load tools by agreed purposes
- Free plan includes 1,000,000 monthly events per account
What to know first
- Usage above 1,000,000 events requires paid billing to avoid suspension
- Users must assign tools to purposes for GDPR needs
- Logpush to external storage is Enterprise-only
- Custom Managed Components lack support for listed manager methods
Verdict
Zaraz offers event-triggered tool management and consent controls, with a monthly event allocation and usage-based charges beyond it. Without paid usage billing, exceeding the allocation disables it until the next billing cycle.
Cloudflare Zaraz plans and pricing
All plansCompared on tag management software
- Free plan
- Yes
- Server-side tagging
- Yes
- Consent management
- Yes
- Version history
- Yes
- Supported platforms
- websites and Cloudflare-proxied domains
