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Wootric

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What Wootric is

Wootric is customer experience management and feedback software for teams that want to collect customer opinions and use them to support retention, engagement, and advocacy. It runs Net Promoter Score, customer satisfaction, and customer effort score surveys. Surveys can reach respondents in-app, by email, on mobile, through SMS or Intercom Messenger, and by link or QR code. Feedback themes can be grouped with custom tags or machine learning. Teams can route feedback according to scores and trigger workflows in CRM or support platforms.

Its plans include unlimited responses from up to 25,000 customers. Professional covers one journey point, one survey metric, up to five seats, and self-service support. Growth covers three journey points, up to 10 seats, premium support, and advanced survey targeting. Voice of the Customer adds CXInsight, text and sentiment analytics, feedback imports from any source, and custom dashboards and reporting. Pricing is available on request, and a trial is offered; the help center refers to a Microsurvey trial account without stating its duration. Integrations include Salesforce, Intercom, ServiceNow, Segment, HubSpot, Gainsight, Zendesk, Slack, Mixpanel, and Freshdesk. The API can access and update end users, responses, and declines. Wootric was founded in 2014 and is headquartered in Salt Lake City, Utah.

Who it suits

Wootric suits customer success, CX, product, HR, executive, and support teams that gather survey feedback and want workflows for acting on scores. It may fit organizations seeking several survey channels, feedback analysis, and CRM or support integrations.

What it does well

  • Supports NPS, customer satisfaction, and customer effort score surveys.
  • Delivers surveys through in-app, email, mobile, SMS, links, and QR codes.
  • Feedback themes can be categorized with tags or machine learning.
  • Scores can route feedback and trigger CRM or support workflows.
  • Every plan includes unlimited responses from up to 25,000 customers.
  • Integrations include Salesforce, Intercom, Zendesk, and Slack.

What to know first

  • There is no free plan.
  • Pricing is available on request.
  • Professional includes only one journey point and one survey metric.
  • Professional is limited to five seats and self-service support.

Limits

Professional covers one journey point, one metric, and up to five seats. Every plan includes unlimited responses from up to 25,000 customers.

Plans

PlanBilled and limitsPrice
ProfessionalOne journey point · one metric (NPS, CSAT, or CES) · up to five seats · self-service supportOn request
Voice of the CustomerGrowth features · CXInsight · text and sentiment analytics · import feedback from any source · custom dashboards and reportingOn request
GrowthThree journey points · up to 10 seats · premium support · advanced survey targetingOn request

As wootric.com lists them, read 3 Oct 2026. The maker's own page has the final word.

Getting started

  1. Open the Wootric website.
  2. Start a Microsurvey trial account.
  3. Choose a plan based on journey points, seats, survey metrics, and analytics needs.
  4. Select survey channels and configure the metrics to collect.
  5. Connect relevant CRM or support services, or use the API to access and update end users, responses, and declines.

Verdict

Choose Wootric if your team needs multi-channel customer surveys, feedback analysis, and workflows linked to scores. Look elsewhere if you need a free plan or publicly stated pricing; costs are available on request.

Questions

Does Wootric have a free plan?

No. Wootric is a paid product, with pricing available on request.

Is a free trial available?

Yes. The help center refers to a Microsurvey trial account, but does not state its duration.

What does the Professional plan include?

It covers one journey point, one metric—NPS, CSAT, or CES—up to five seats, and self-service support.

Which survey channels are available?

Surveys can be delivered in-app, by email, mobile, SMS, Intercom Messenger, link, and QR code.

Which integrations are listed?

Connections include Salesforce, Intercom, ServiceNow, Segment, HubSpot, Gainsight, Zendesk, Slack, Mixpanel, and Freshdesk, among others.

What can the API access or change?

The API can access and update end users, responses, and declines.

Facts from Wootric's own pages

Analytics
CXInsight provides text and sentiment analytics, feedback imports, and custom dashboards and reporting in the Voice of the Customer plan. · wootric.com, 3 Oct 2026
API
The Wootric API can access and update end users, responses, and declines. · docs.wootric.com, 3 Oct 2026
Closed-loop workflows
Feedback can be routed to teams based on scores and used to trigger workflows in CRM or support platforms. · wootric.com, 3 Oct 2026
Feedback analysis
Wootric can auto-categorize feedback themes using custom tags or machine learning. · wootric.com, 3 Oct 2026
Founded
2014 · wootric.com, 28 Sept 2026
Headquarters
Salt Lake City, Utah, United States · wootric.com, 28 Sept 2026
Hosting regions
Wootric says it offers US, EU, and Australia data centers, with EU and Australia hosting in beta for specific enterprise accounts. · help.wootric.com, 3 Oct 2026
Integrations
The integration page describes connections with Salesforce, Intercom, ServiceNow, Segment, HubSpot, Gainsight, Zendesk, Slack, Mixpanel, Freshdesk, and others. · wootric.com, 3 Oct 2026
Intended users
Wootric describes use by customer success, CX, product, HR, executive, and support teams. · wootric.com, 3 Oct 2026
Limits
Every plan includes unlimited responses from up to 25,000 customers. · wootric.com, 3 Oct 2026
Product
Wootric provides customer experience management and feedback software to drive retention, engagement, and advocacy. · wootric.com, 3 Oct 2026
Security and privacy
Wootric says it supports GDPR data portability and deletion, provides data processing agreements on request, and has a dedicated Data Protection Officer. · help.wootric.com, 3 Oct 2026
Support
The Professional plan includes self-service support, while Growth includes premium support. · wootric.com, 3 Oct 2026
Survey channels
Surveys can be delivered in-app, by email, mobile, SMS, Intercom Messenger, link, and QR code. · wootric.com, 3 Oct 2026
Survey metrics
The platform supports Net Promoter Score, customer satisfaction, and customer effort score surveys. · wootric.com, 3 Oct 2026
Trial
Wootric's help center refers to a Microsurvey trial account, but the page does not state a trial duration. · help.wootric.com, 3 Oct 2026

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