Freedom251 › Standard Operating Procedure Software
Whale

What Whale is
Whale helps companies document procedures, organize internal knowledge, and train employees with an AI-powered SOP and training platform. Its Step Recorder captures clicks, video, annotated screenshots, and written step-by-step guides. Alice can draft SOPs from prompts, imported Word files, PDFs, PowerPoints, and uploaded videos. Training Flows arrange playbooks, videos, and quizzes into sequences that can be assigned by role or group, with completion tracking. Employees can find documented information through a browser extension, mobile access, QR code sharing, or AI chat. The integrations page lists Google Drive, OneDrive, HubSpot, Salesforce, Slack, Gmail, Zapier, and BambooHR, among other tools. Whale MCP works with Claude, OpenAI, Gemini, and other MCP-compatible tools, and is available on every plan at no extra cost. Whale says it is SOC 2 compliant, GDPR compliant, and HIPAA ready, with customer data encrypted at rest and in transit. The Free plan includes 10 members, one creator, 20 Playbook items, and 20 AI credits. Scale costs $249 a month billed yearly; Advance costs $499 a month billed yearly.
Who it suits
Whale suits teams that need to document repeatable procedures, organize company knowledge, and assign employee training with completion tracking. It serves a range of industries, including financial services, manufacturing, retail, construction, and IT services.
What it does well
- Step Recorder captures clicks, video, screenshots, and written steps.
- Alice drafts SOPs from prompts and imported materials.
- Training Flows track completion across assigned playbooks, videos, and quizzes.
- Employees can access knowledge through mobile, browser extension, QR codes, or AI chat.
- Whale MCP is available on every plan at no extra cost.
What to know first
- The Free plan is limited to 10 members, one creator, and 20 Playbook items.
- Scale includes three creators; additional creators cost $29 per month.
- Advance includes five creators; additional creators cost $39 per month.
Limits
The Free plan includes 10 members, one creator, 20 Playbook items, and 20 AI credits. Scale costs $249 a month billed yearly and includes three creators; Advance costs $499 a month billed yearly and includes five creators.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Free | forever · 1 creator · up to 10 members · 20 one-time AI credits · 20 playbook items | Free |
| Scale | billed yearly (Save 37%) · 3 creators · extra creators $29/month yearly or $39/month monthly · unlimited documentation · 50 AI credits per creator/month | $249 a month |
| Advance | billed yearly (Save 37%) · 5 creators · extra creators $39/month yearly or $49/month monthly · 100 AI credits per creator/month · enforced SSO · granular permissions | $499 a month |
| Enterprise | custom billed yearly · unlimited members · approval flows · automatic redaction · SCIM and HRIS integrations · API access · white-glove services | On request |
As usewhale.io lists them, read 15 Oct 2026. The maker's own page has the final word.
Getting started
- Visit usewhale.io.
- Access Whale on the web, through its browser extension, or on Android and iOS.
- Start with the Free plan or choose a paid plan; Scale and Advance are billed yearly.
- Create documentation with Step Recorder or draft an SOP with Alice.
- Arrange playbooks, videos, and quizzes into Training Flows and assign them by role or group.
Whale is a shared platform for documenting procedures, organizing company knowledge, and training employees. It is best suited to teams that need guidance employees can find and training managers can track. Its range of capture and drafting tools is compelling, but the Free plan’s small content and creator allowances make it more of a starting point than a long-term home for a growing team.
Overview
Whale brings procedure capture, SOP drafting, knowledge access, and employee training into one system. Teams can turn work processes and existing materials into documentation, arrange playbooks and other content into assigned training, and track completion. Browser and mobile access, QR code sharing, and AI chat give employees several routes to documented answers.
Whale serves organizations across industries such as financial services, manufacturing, retail, construction, and IT services. Its stated security measures include SOC 2 and GDPR compliance, HIPAA readiness, and encryption of customer data at rest and in transit. Customer success support includes coaching and help migrating existing documentation, which may matter to teams replacing scattered materials.
For category comparisons, explore our Standard Operating Procedure Software, SOP Software, and Internal Knowledge Base Software lists.
Key features
Capture and draft procedures
The Step Recorder captures clicks, video, annotated screenshots, and written instructions. That mix lets teams document a process in different formats rather than relying on prose alone. Alice can draft SOPs from prompts and from imported Word files, PDFs, PowerPoints, or uploaded videos. This can help teams convert existing material into procedures, though the platform’s value still depends on having useful source knowledge to organize.
Assign training and track completion
Training Flows sequence playbooks, videos, and quizzes, with assignment by role or group and completion tracking. That makes Whale more than a document library: managers can connect documented guidance to a structured learning sequence and monitor whether it has been completed. Workflow automation and progress reporting further support managed processes.
Find answers and connect tools
Employees can access knowledge through a browser extension, mobile access, QR code sharing, and AI chat over documented knowledge. Whale’s integrations page includes Google Drive, OneDrive, HubSpot, Salesforce, Slack, Gmail, Zapier, and BambooHR. Whale MCP works with Claude, OpenAI, Gemini, and other MCP-compatible tools, and is available on every plan at no extra cost. These access routes widen how teams can use the library, while the quality of answers remains tied to what has been documented.
Pricing
Whale has a Free plan and paid plans billed yearly. Scale and Advance are each shown with a 37% saving for yearly billing; the published monthly amounts should be read alongside that annual commitment.
| Plan | Price and terms | What it includes |
|---|---|---|
| Free | free | 10 members, 1 creator, 20 Playbook items, and 20 AI credits |
| Scale | $249 a month, billed yearly (Save 37%) | 3 creators, unlimited documentation, and Whale MCP access; additional creators cost $29/month |
| Advance | $499 a month, billed yearly (Save 37%) | 5 creators, video editor, AI voiceovers, SSO, granular permissions, and e-signatures; additional creators cost $39/month |
| Enterprise | Custom pricing; yearly billing only | Unlimited members, approval flows, SCIM, HRIS integrations, API access, and white-glove professional services |
Free is useful for a small team assessing the workflow, but 10 members, one creator, 20 Playbook items, and 20 AI credits leave little room for a substantial shared library. Scale removes the documentation cap and raises creator capacity to three, making it the practical step up for teams building a broad knowledge base. Advance costs more but adds controls and content-production tools that matter to organizations needing SSO, granular permissions, e-signatures, or video editing. Enterprise is aimed at larger deployments needing unlimited members and administrative or HRIS capabilities; its price is custom.
Platforms
Whale supports Android, iOS, web, browser extensions, and an API. Mobile access and the extension complement the central web library by giving employees ways to reach guidance in different contexts.
Who it's for
Whale is a strong fit for organizations that need to standardize procedures, turn documented knowledge into assigned training, and see whether employees complete it. Its wide range of capture inputs and access channels can suit varied operational settings, from manufacturing and construction to financial services and IT services. It is less compelling for a small group that only needs a handful of procedures: the Free plan’s limits are tight, while Scale begins at $249 a month billed yearly.
Pros and cons
- Pro: Capture and AI drafting accept several input types, including recordings, screenshots, prompts, office documents, and videos, helping teams build procedures from existing work and materials.
- Pro: Training Flows combine content, role or group assignment, and completion tracking, linking documentation to a measurable training process.
- Pro: Browser, mobile, QR, AI chat, integrations, and no-extra-cost MCP access provide multiple paths to knowledge.
- Con: The Free plan’s 20 Playbook items and single creator can constrain a library even before the 10-member cap is reached.
- Con: Scale and Advance require yearly billing, and additional creators incur monthly charges, so expanding authorship adds cost beyond the included creator allowance.
Alternatives
For a narrower employee-onboarding focus, compare Employee Onboarding Software. If offboarding is the priority, 50skills Offboarding has a free Starter plan with a two-week trial and a Business plan at $291 a month; it is a more targeted alternative than Whale’s broad procedures and training system. BoardFlow is worth considering for teams seeking guide recordings and progress tracking at lower stated prices: Pro is $5 a month with three teams and 50 guide recordings total, while Whale offers a broader SOP and training platform. Boardon, ChiefOnboarding, HollyHR, Newployee, and Open Onboarding are alternatives to compare when onboarding is the main requirement. Boilerplate is another option to consider.
Verdict
Choose Whale if your organization needs one system to capture procedures, make them searchable, and turn them into assigned training with completion tracking. The combination is its clearest advantage, especially for teams with substantial documentation to manage. Look elsewhere if you need only a small library or cannot commit to yearly billing: the Free plan is tightly capped, and Scale starts at $249 a month billed yearly.
Verdict
Choose Whale if your team needs a shared system for writing procedures, finding documented answers, and assigning training with completion tracking. The Free plan has tight member, creator, and Playbook item limits; Scale starts at $249 a month billed yearly, while Advance adds features such as SSO and e-signatures at $499 a month billed yearly.
Questions
Is Whale free?
Yes. The Free plan includes 10 members, one creator, 20 Playbook items, and 20 AI credits.
How much do Whale's paid plans cost?
Scale costs $249 a month billed yearly. Advance costs $499 a month billed yearly.
Which platforms does Whale support?
Whale lists Android, API, browser extension, iOS, and web.
Which tools does Whale integrate with?
Listed integrations include Google Drive, OneDrive, HubSpot, Salesforce, Slack, Gmail, Zapier, and BambooHR.
What does Whale MCP cost?
Whale MCP is available on every plan at no extra cost and works with Claude, OpenAI, Gemini, and other MCP-compatible tools.
What security and compliance commitments does Whale state?
Whale says it is SOC 2 compliant, GDPR compliant, and HIPAA ready. It says customer data is encrypted at rest and in transit.
Facts from Whale's own pages
- AI data use
- Whale says customer content, prompts, documents and outputs are not used to train its or third-party models. · usewhale.io, 15 Oct 2026
- AI documentation
- Alice can draft SOPs from prompts, imported Word files, PDFs, PowerPoints, or uploaded videos. · usewhale.io, 3 Oct 2026
- AI process capture
- The product turns screen recordings, videos and imported documents into structured SOPs. · usewhale.io, 15 Oct 2026
- Alice assistant
- Alice answers questions from workspace documentation and can create SOPs, quizzes and checklists. · usewhale.io, 15 Oct 2026
- API access
- Custom API integrations are listed as an Enterprise feature. · usewhale.io, 15 Oct 2026
- Browser extension
- The CoPilot browser extension surfaces relevant guides inside the applications where employees work. · usewhale.io, 15 Oct 2026
- Company founding
- LinkedIn lists Whale as founded in 2020. · linkedin.com, 15 Oct 2026
- Company headquarters
- LinkedIn lists headquarters in Ghent, Flemish Region, Belgium. · linkedin.com, 15 Oct 2026
- Company legal name
- The official site identifies the maker as Whale BV, Belgian registration BE 0698.913.308. · usewhale.io, 15 Oct 2026
- Company size
- LinkedIn lists Whale in the 11–50 employee range. · linkedin.com, 15 Oct 2026
- Documentation
- The Help Center lists 26 documenting articles, 17 sharing articles, 4 training articles, 20 managing articles and 9 product-update articles. · help.usewhale.io, 15 Oct 2026
- Encryption
- Sensitive data is encrypted at rest with AES-256 and in transit with TLS 1.2 or higher. · usewhale.io, 15 Oct 2026
- Funding
- Peak Capital reported on March 15, 2021 that Whale raised €1 million from Volta Ventures, Peak Capital and its founders. · peak.capital, 15 Oct 2026
- Google Play listing
- The Android listing shows 5K+ downloads, encryption in transit and a user data-deletion request option. · play.google.com, 15 Oct 2026
- Headquarters
- Ghent, Belgium · usewhale.io, 28 Sept 2026
- Hosting regions
- Customers can choose data hosting in the United States or Europe. · usewhale.io, 15 Oct 2026
- Integrations
- Listed integrations include Slack, Salesforce, HubSpot, Microsoft tools, Google Drive, OneDrive, BambooHR, ADP, Asana, monday.com, Zapier and Zoho. · usewhale.io, 15 Oct 2026
- Knowledge access
- Whale supports browser extension and mobile access, QR code sharing, and AI chat for finding answers from documented knowledge. · usewhale.io, 3 Oct 2026
- Limit: AI credit pricing
- A Capterra reviewer reported exhausting the monthly AI-token allocation within a week and being refused a requested refund. · capterra.com, 15 Oct 2026
- Limit: customization
- G2 reviewers repeatedly mention formatting, text-customization and information-organization limits. · g2.com, 15 Oct 2026
- Limit: GetApp workflow score
- GetApp user ratings shown for workflow management, document storage and employee onboarding are each 1.0 out of 5. · getapp.com, 15 Oct 2026
- Limit: setup
- A G2 reviewer says configuring boards and review intervals can require extra clicks and feel slow initially. · g2.com, 15 Oct 2026
- Limit: Trustpilot complaints
- Trustpilot complaints include slow live-chat responses, quickly depleted credits, unclear credit purchasing and difficulty unsubscribing from emails. · trustpilot.com, 15 Oct 2026
- MCP
- Whale provides a remote MCP server usable with Claude, OpenAI, Gemini and other MCP clients; OAuth and Whale permissions govern access. · usewhale.io, 15 Oct 2026
Where Whale stands on Freedom251
- Standard Operating Procedure Software#4 of 22
- Employee Onboarding Software#9 of 44
- SOP Software#8 of 30
- Internal Knowledge Base Software#10 of 25
